Bella Sera Wines. It’s a Bella life.
While advocates of Bella Sera still liked its taste, the wines were not performing well against their primary competitor with respect to sales and awareness. In fact, the target audience didn’t think it was a product for people “like them”.
We created an integrated campaign that celebrates the genuine and unexpected moments with friends that make life beautiful—and encourage each one to be savored with a Bella Sera wine. The campaign hub was the website, and was supported by print, banners, and out of home advertising.