Genomic Health

Client Name
Genomic Health
W2O Companies
  • WCG
  • Consumer
  • Digital
  • Healthcare
  • Creative
  • Digital

Genomic Health. Life, changing.

Our new positioning resonated with key stakeholders—patients, physicians, investors and employees—on multiple levels. A new identity was created to power the new positioning, including; a new corporate logo, tagline, business system, website, tradeshow experience, brand architecture, signage…and everything in between. The new identity was unveiled to employees via a film, and to the wider audience with the 2012 annual report.

Pass it on until every woman knows…that's Life, Changing.

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