Genomic Health. Life, changing.
Our new positioning resonated with key stakeholders—patients, physicians, investors and employees—on multiple levels. A new identity was created to power the new positioning, including; a new corporate logo, tagline, business system, website, tradeshow experience, brand architecture, signage…and everything in between. The new identity was unveiled to employees via a film, and to the wider audience with the 2012 annual report.