Jus-Made is a Texas-based beverage manufacturer with a 60-year history of ideating, manufacturing and customizing beverages for a variety of customers. Its legacy and claim to fame include the innovation and introduction of the 7-Eleven Slurpee, the Orange Julius and the Margarita Machine. We were enlisted to design a contemporary brand identity and online destination that effectively captures Jus-Made's history in beverage creativity and encompasses the manufacturer's competencies. The strategic objective was to reposition the company from being known as a contract manufacturing facility to a full-fledged beverage engineering company. Our goal was to communicate through the site that beverage engineering is an art form not unlike perfumery; a drink is born when inspiration collides with chemistry, resulting in a spectrum of flavors to suit any mood.
Contemporizing the brand — bringing it from the 50's to present day.