WCG developed a brand platform for Medtronic Academia, a training and education program that launched internally to the sales team and to the external customer base. Beautifully fluid vasculature branches represent academic vitality, education, growth and experiential learning. WCG developed both the brand visuals and brand voice, executing online and offline materials that included a high-level brochure, bus wrap and website.
Client NameMedtronic Academia
Partnering across Medtronic business units, functional teams and geographies for a fresh face to professional education.