Michaels

Client Name
Michaels
W2O Companies
  • WCG
Industries
  • Consumer
Expertise
  • Analytics

Michaels Stores engaged WCG to complete a comprehensive audit of social media conversations mentioning the brand, its competitors and key product areas. Included in that audit was an analysis of how Michaels social channels, namely Facebook, were performing versus key competitors.

During the audit, we identified a few key areas where content/cadence adjustments made big impacts in engagement. Similar audits helped with other social channels.

This was a case of insight-driven analytics leading to big results in social engagement.

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