Mitsubishi HVAC entered the North American market knowing that although their ductless air conditioners were well known in the rest of the world, but not stateside. Mitsubishi also knew that their product, an energy efficient, allergen filtering ductless system would be of interest to architects and those interested in high concept home design. In order to help them out, WCG built a meme and muse to find key influencers in home design and Architecture that Mitsubishi could engage to get the word out. WCG also created a content blueprint to help the Marketing team at Mitsubishi identify key themes to use in promoting their products. Recently WCG has assisted Mitsubishi in the development of a robust dashboard that helps measure engagement across their owned social channels and paid media.
Leveraging social listening and influencer identification to identify engaging content and influencers