Onyx

The Reason

Client Name
Onyx
W2O Companies
  • WCG
Industries
  • Healthcare
Expertise
  • Creative
  • Digital

Following a transformative acquisition, Onyx needed a new corporate identity as well as a brand platform that the combined companies could rally around. The Onyx corporate vision was evolving and needed to be clearly communicated to all its stakeholders. Onyx was moving to a new facility in South San Francisco, where the combined teams would be coming together to collaborate in developing life-changing cancer therapies. We conducted a brand workshop, completed research with key stakeholders within the company, in addition to outside audiences, and evaluated competitive positioning within their industry. The creation of a new corporate identity led to the development of "The Reason," a corporate advertising campaign to showcase vision, patient focus and the sole purpose for why they were in business. From there we updated branding throughout the entire company including environmental advertising and launch video.

Creation of a new corporate identity led to the development of "The Reason," a corporate advertising campaign to showcase vision, patient focus and the sole purpose for why they were in business.

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