Starting with the naming, our assignment was to build a brand to announce the formation of the newest Qualcomm endeavor, a business solely dedicated to connecting the wireless health network. As wireless technology is transforming health care and patient monitoring and treatment, healthcare companies have recognized the need to wirelessly enable their devices. One primary business objective was to communicate the full scope and capabilities of the 2net Platform and educate decision-makers as to the benefits of wirelessly connecting health devices. We launched a multichannel campaign (which included digital, social, advertising, print and communications) to reach a diverse target audience and alert them to QualcommLife's knowledge and expertise in wireless technologies and the value proposition of the 2net Platform. We built a creative brand campaign that highlighted the freedom and flexibility of wireless connectivity and remote monitoring, "Goodbye Limitations, Hello Freedom." Today, QualcommLife is paving the way and has firmly established itself as the leader in wireless health enablement.
Branding and launching an enterprise wireless health-IT leader into a burgeoning international space