As a medical device company focused on wound healing, Spiracur needed to clearly communicate the competitive and clinical advantages of its sole product, the SNaP® (Smart Negative Pressure) Wound Care System. The device was indicated for a variety of wound types, including lower extremity, which allowed its novel negative pressure vacuum to remove fluid, preventing infection and accelerate healing. SNaP was worn on the leg, and invisible to others, in stark contrast to existing therapies that are typically large and obtrusive. The strategy was to position the device as a companion in wound healing to patients. Our creative focused on highlighting people going about their everyday life, doing the things they love while they were recovering. We took a personal approach to bringing this story to life and invited individuals to say, "Hello to SNaP."
Therapy that is invisible to others needed to be made public.