CommonSense Blog

Seeing Your Corporate Brand From The Inside Out

By Jack LeMenager | Sep 16, 2013

Corporate brands today find themselves in a precarious position. In a distracted world, maintaining your voice and purpose provides a beacon to find you.

That very beacon, though, may bring with it unnecessary and unwanted scrutiny.

Either way, the most effective approach to distinguishing your corporate brand remains inside with your own workforce.

This issue of CommonSense…for the C-Suite explores this topic in detail.

We hope you find it useful and relevant!