CommonSense Blog

Social media data driving healthcare innovation at Health Datapalooza 2015

By Jenny Laurello | May 19, 2015

W2O Group and the Health Data Consortium convene industry innovators at the Social Media Data Workshop (#HCSMdata) on June 3, 2015, in Washington, D.C., at Health Datapalooza

W2O HCSMdata LogoDid you know that it was a physician, not a reporter, who broke the story about the Measles outbreak at Disneyland via Twitter earlier this year? There’s no denying it: Social media is playing an increasingly integral part in the healthcare space. Whether in the realm of public health, patient engagement, population health, healthcare quality or care delivery, the benefits of the smart, strategic use of social media – and the rich data it creates – are only increasing, and the time for stakeholders across the continuum to engage is now.

Taking place on June 3, 2015, at Health Datapalooza in Washington, D.C., this first-of-its-kind workshop will feature nine unique case studies presented by some of the industry’s forefront thought leaders and trailblazing organizations, each showcasing how social media data is driving healthcare innovation and providing unmatched opportunities for education and healthcare improvement. From a series of informative, hard-hitting presentations, to collaborative group discussions, attendees will learn how organizations are applying social data in innovative ways across the healthcare landscape directly from those who are already reaping the benefits.

Social Media Data Workshop at Health Datapalooza
3:00-5:00 * June 3, 2015
Washington, DC * Marriott Wardman Park

Featured topics and presenters include:

  • Project CRaWL: How Social Listening is Improving Healthcare Product Safety at GSK
    • Eric Smith, Pharm.D., Director, Safety Evaluation and Risk Management, GlaxoSmithKline
  • How the Centers for Disease Control (CDC) is Using Social Data to Improve Public Health
    • Jay H. Dempsey, M.Ed., Senior Health Communication Specialist, Centers for Disease Control and Prevention
  • How IBM Watson Health is Transforming Healthcare Innovation
    • Kathleen McGroddy Goetz, Ph.D., Vice President, Partnerships & Solutions, IBM Watson Health
  • Learning from Physician Social Engagement: MDigitalLife’s Social Oncology Project
    • Greg Matthews, Managing Director of MDigitalLife, W2O Group
  • How Merck and Boston Children’s Hospital Characterized Sleep Issues Using Twitter
    • Jared Hawkins, PhD, Research Associate, Boston Children’s Hospital & Harvard Medical School
  • Innovations in Social Media Application at Mayo Clinic
    • Lee Aase, Director, Mayo Clinic Center for Social Media
  • Use of Social Media to Identify Foodborne Illness
    • Jay Bhatt, D.O., Chief Health Officer, Illinois Hospital Association
  • How Social Sentiment Analytics Reflect Hospital Quality
    • Garry Choy, MD MBA, Assistant Chief Medical Information Officer for Advanced Technologies, Massachusetts General Physicians Organization, Massachusetts General Hospital; Co-founder, CredSimple
  • Measuring Patient-Perceived Quality of Care in U.S. Hospitals Using Twitter
    • Jared Hawkins, PhD, Research Associate, Boston Children’s Hospital & Harvard Medical School

For more information or to register for the event, please see here, and be sure to follow @W2OGroup and #HCSMdata on Twitter for more information and real-time event coverage!