Bob Pearson’s Storytizing Webinar
If you’re interested in learning more about upcoming webinars, please contact us at firstname.lastname@example.org
“As I lay out in detail through this book, we as marketing professionals must become experts at what we call ‘audience architecture,’ so we can align our message with our customers. We will become practitioners of a radically new form of message delivery—Storytizing—where we deploy a series of models and strategies that help craft, transmit and maintain a full brand narrative to customers anywhere, anytime.”
W2O Group is an umbrella company including a family of marketing and communications brands.
“Storytizing makes a persuasive case why the current advertising model is broken (and why it cannot be fixed) as well as outlining what you need to do now as a marketer to take full advantage of the next wave of impactful marketing communication.”
– Kip Knight, President, U.S. Retail, H&R Block –
“Bob’s practical insights in PreCommerce and Storytizing give me great hope for the evolution of modern marketing.”
– Manny Kostas, Global Head of Platforms and Technology for HP’s print business –
“We long understood the critical role of the 1% who created the content we all read. They would influence the 9%, who in turn would share, shape and extend the message and the market. But how that effect would spread to the 9 percent—and from there to the 90% — the lurk-and-learn consumers — was always more of a mystery. A message still moves in mysterious ways, but we can plainly see the twist in the model. Today, the 9% carry the biggest megaphone. The five targeted personas become a figment of our quaint, past imagination.”
Founder of MDigitalLife
Founder of W2O Group
Instructor at John Hopkins Univeristy, Former CIA Analyst
Lord Peter Chadlington
Founder of Shandwick & Huntsworth Group
Mitch Joel and Bob Pearson discuss digital marketing trends.
Pearson discussing the changing nature of the customer journey for a February 2016 piece by NextWorks.
I was recently interviewed by David Pembroke, leader of the contentgroup, based in Australia, about Storytizing and what it means for the public sector…
When I joined W2O Group in 2009, Jim Weiss said to me that I should write a book about the future of digital marketing and communications…