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"Storytizing makes a persuasive case why the current advertising model is broken (and why it cannot be fixed) as well as outlining what you need to do now as a marketer to take full advantage of the next wave of impactful marketing communication."
- Kip Knight, President, U.S. Retail, H&R Block -
"Bob's practical insights in PreCommerce and Storytizing give me great hope for the evolution of modern marketing."
- Manny Kostas, Global Head of Platforms and Technology for HP's print business -
"We long understood the critical role of the 1% who created the content we all read. They would influence the 9%, who in turn would share, shape and extend the message and the market. But how that effect would spread to the 9 percent—and from there to the 90% — the lurk-and-learn consumers — was always more of a mystery. A message still moves in mysterious ways, but we can plainly see the twist in the model. Today, the 9% carry the biggest megaphone. The five targeted personas become a figment of our quaint, past imagination."
Founder of MDigitalLife
Founder of W2O Group
Instructor at John Hopkins Univeristy, Former CIA Analyst
Lord Peter Chadlington
Founder of Shandwick & Huntsworth Group
Mitch Joel and Bob Pearson discuss digital marketing trends.
Pearson discussing the changing nature of the customer journey for a February 2016 piece by NextWorks.
I was recently interviewed by David Pembroke, leader of the contentgroup, based in Australia, about Storytizing and what it means for the public sector...
When I joined W2O Group in 2009, Jim Weiss said to me that I should write a book about the future of digital marketing and communications...