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W2O Group's signature event featuring a fast-paced full day of content from senior leaders in the world of digital marketing and communications.  

THE SPEAKERS

Our speakers represent the best and the brightest digital marketers and communicators across the health, tech and global brands industries.

Dan Bartlett

Walmart, EVP, Communications

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Nick Bateman

Model/Actor/

Social Media Influencer

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Rohit Bhargava

Influential Marketing Group, CEO & Founder

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David Berkowitz
Sysomos, Chief Strategy Officer

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Mike Clarke 

Google, Head of Analytics
& Research

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THE VENUE


AT&T Executive Education and Conference Center
Amphitheater

1900 University Ave, Austin, TX 78705


THE SPONSORS

Thank you to all of our partners that make W2O Group at SXSW possible.

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THE AGENDA

Get ready for a day full of impactful content and networking, followed by a cocktail reception with live music, since we are in Austin after all! 

9:00 AM – 9:30 AM
Registration & Breakfast

9:30 AM
Welcome & Housekeeping
Aaron Strout, W2O Group

9:45 AM
Moneyball: Part II
Bob Pearson, W2O Group

10:00 AM
Kickoff - How To (Actually) Predict The Future
Rohit Bhargava, Influential Marketing Group

10:15 AM
Fireside Chat - The Future of Health
Arra G. Yerganian, Sutter Health | Greg Matthews, W2O Group

10:40 AM
Keynote: The Experience When Business Meets Design
Brian Solis, Altimeter Group

11:00 AM
Keynote - Bayer Partnerships: Unexpected Marketing Innovation
Ray Kerins, Bayer


11:20 AM
Lightning Talks - Innovation and Leadership
A View From the Inside, Matt Dickman, Comcast
Techifying Life Science Innovation, Kara Bortone, Johnson & Johnson
Lead Like a Warrior, Robert Hastings, Jr., Bell Helicopter

11:55 AM
Fireside Chat - 5 Global Trends Impacting Business
Reva Goujon, Stratfor | Haroon Ullah, U.S. Department of State

 LUNCH

1:00 PM
Fireside Chat - Innovation in Gene Editing
Katrine Bosley, Editas Medicine | Mike Huckman, W2O Group


1:30 PM
Fireside Chat - Adding Patient Value Through Partnerships
Lorie Fiber, IBM Watson Health | Francesca DeMartino, Medtronic Diabetes | Mike Huckman, W2O Group

1:50 PM
Fireside Chat - Walmart: The Journey to Become a Digital Enterprise
Dan Bartlett, Walmart | Bob Pearson, W2O Group


BREAK

2:40 PM
Keynote - Hashtagging the Mona Lisa: Navigating the Visual Search Gap
David Berkowitz, Sysomos

3:00 PM
Lightning Talks - Powering Critical Business Functions
A CMO Has No Greater Enemy Than Time, Mark Stouse, PROOF 
Not So Quiet on the Internet Front, TK Keanini, Cisco

3:20 PM
Fireside Chat - Brand and Influencer Partnerships
Ali Grace Marquart, Mavvy LLC, Co-Founder | Nick Bateman, Model/Actor/Influencers | Bob Pearson, W2O Group

3:45 PM
Fireside Chat - Unconscious Bias and Gender Discrimination
Robin Hauser, Bias Documentary | Judith Williams, Dropbox

4:00 PM
Lightning Talks - Humanizing Corporate Communications & Marketing
Elevating Diversity Through Marketing, Mary Ellen Dugan, WP Engine
Building Trust Through Authentic Workplace Communication,  Jim Larrison, Dynamic Signal
The Human Firewall: Breaking through the Content Clutter, Bryan Kramer, Pure Matter

4:35 PM
Fireside Chat - Are You Using the Wrong Data?
Mike Clarke, Google | Brett Hurt, data.world | Carla Pinyero Sublett, Rackspace

5:10 PM
Fireside Chat - Corporate Reputation in the Age of Distrust
Torod Neptune, Verizon Communications | Gary Grates, W2O Group


5:30 PM
Keynote - The Corporate Innovation Imperative
Jeremiah Owyang, Crowd Companies

5:50 PM
Closing Remarks

6:00 – 7:00 PM
Cocktail Reception
Featuring music from Joe, Marc’s Brother



Francesca DeMartino

Medtronic Diabetes, VP of Communications

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Matt Dickman

Comcast, Executive Director,   

Head of Digital

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Lorie Fiber

IBM Watson Health, Global Corporate Communications Leader

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TK Keanini

Cisco, Principal Engineer, Product 

Line CTO for Analytics

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Gary Grates

W2O Group, Principal

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Robert Hastings

Bell Helicopter, EVP Communications & Gov't Affairs, Chief of Staff

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Robin Hauser

Bias Documentary, Producer

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Brett Hurt

data.world, CEO and Co-Founder

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Ray Kerins

Bayer, SVP, Head of Communications, Government Relations & Policy

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Bryan Kramer

Int'l Keynote Speaker, Emcee, Event Host

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Jim Larrison

Dynamic Signal, President & Co-Founder

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Ali Grace Marquart

Mavvy LLC, Co-Founder

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Torod Neptune

Verizon Communications, Vice President Corporate Communications

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Jeremiah Owyang

Crowd Companies, Founder

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Mark Stouse

Proof, CEO 

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Aaron Strout

W2O Group, Chief Marketing Officer

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Haroon Ullah

U.S. Department of State, Secretary 

of State’s Policy Planning Staff  

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Judith Williams

Dropbox, Global Head of Diversity 

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Kara Bortone

J&J, Director of Venture Sourcing & Development, JLABS

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Bob Pearson

W2O Group, Vice Chair, Chief Innovation Officer 

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AT&T Executive Education and Conference Center

Amphitheater

1900 University Ave, Austin, TX 78705

Katrine Bosley

Editas Medicine, CEO

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Mike Huckman

W2O Group, Global Practice Leader, Executive Communications

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Carla Piñeyro Sublett

Rackspace, SVP, Chief Marketing Officer

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RESEARCH PARTNER

Friday, March 10, 2017

9:00 AM - 7:00 PM

Mary Ellen Dugan

WP Engine, Chief Marketing Officer

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Reva Goujon

Stratfor, VP, Global Analysis

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Brian Solis

Altimeter Group, Principal Analyst

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AGENDA

Arra G. Yerganian

Sutter Health, Chief Branding and Marketing Officer

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Greg Matthews

W2O Group, Managing Director MDigitalLife

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Complimentary Shuttle Service: Shuttles will be running throughout the day between the Stephen F. Austin Intercontinental Hotel valet and the At&T Executive Center.


Parking: Ample self-parking is available in the underground, attached garage at the AT&T Executive Center. Please request a complimentary parking voucher at the registration desk. 

Ride Share:  Uber and Lyft are not available in Austin. Alternative ride share servicesinclude Ride Austin, Fare and Fasten.