PreCommerce Summit Below  |   Click here for Movers & Shapers Information

THE SPEAKERS

Our speakers represent the best and the brightest digital marketers and communicators across the health, tech and global brands industries.

Dan Bartlett

Walmart, EVP, Communications

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Nick Bateman

Model/Actor/

Social Media Influencer

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Rohit Bhargava

Influential Marketing Group, CEO & Founder

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David Berkowitz
Sysomos, Chief Strategy Officer

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Mike Clarke 

Google, Head of Analytics
& Research

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THE SPONSORS

Thank you to all of our partners that make W2O Group at SXSW possible.

© Copyright W2O Group

PRECOMMERCE AGENDA

Get ready for a day full of impactful content and networking, followed by a cocktail reception with live music, since we are in Austin after all! 

9:00 AM – 9:30 AM
Registration & Breakfast

9:30 AM
Welcome & Housekeeping
Aaron Strout, W2O Group

9:45 AM
Moneyball: Part II
Bob Pearson, W2O Group

10:00 AM
Kickoff - How To (Actually) Predict The Future
Rohit Bhargava, Influential Marketing Group

10:15 AM
Fireside Chat - The Future of Health
Arra G. Yerganian, Sutter Health | Greg Matthews, W2O Group

10:40 AM
Keynote: The Experience When Business Meets Design
Brian Solis, Altimeter Group

11:00 AM
Keynote - Bayer Partnerships: Unexpected Marketing Innovation
Ray Kerins, Bayer


11:20 AM
Lightning Talks - Innovation and Leadership
A View From the Inside, Matt Dickman, Comcast
Techifying Life Science Innovation, Kara Bortone, Johnson & Johnson
Lead Like a Warrior, Robert Hastings, Jr., Bell Helicopter

11:55 AM
Fireside Chat - 5 Global Trends Impacting Business
Reva Goujon, Stratfor | Haroon Ullah, U.S. Department of State

 LUNCH

1:00 PM
Fireside Chat - Innovation in Gene Editing
Katrine Bosley, Editas Medicine | Mike Huckman, W2O Group


1:30 PM
Fireside Chat - Adding Patient Value Through Partnerships
Lorie Fiber, IBM Watson Health | Francesca DeMartino, Medtronic Diabetes | Mike Huckman, W2O Group

1:50 PM
Fireside Chat - Walmart: The Journey to Become a Digital Enterprise
Dan Bartlett, Walmart | Bob Pearson, W2O Group


BREAK

2:40 PM
Keynote - Hashtagging the Mona Lisa: Navigating the Visual Search Gap
David Berkowitz, Sysomos

3:00 PM
Lightning Talks - Powering Critical Business Functions
A CMO Has No Greater Enemy Than Time, Mark Stouse, PROOF 
Not So Quiet on the Internet Front, TK Keanini, Cisco

3:20 PM
Fireside Chat - Brand and Influencer Partnerships
Ali Grace Marquart, Mavvy LLC, Co-Founder | Nick Bateman, Model/Actor/Influencers | Bob Pearson, W2O Group

3:45 PM
Fireside Chat - Unconscious Bias and Gender Discrimination
Robin Hauser, Bias Documentary | Judith Williams, Dropbox

4:00 PM
Lightning Talks - Humanizing Corporate Communications & Marketing
Elevating Diversity Through Marketing, Mary Ellen Dugan, WP Engine
Building Trust Through Authentic Workplace Communication,  Jim Larrison, Dynamic Signal
The Human Firewall: Breaking through the Content Clutter, Bryan Kramer, Pure Matter

4:35 PM
Fireside Chat - Are You Using the Wrong Data?
Mike Clarke, Google | Brett Hurt, data.world | Carla Pinyero Sublett, Rackspace

5:10 PM
Fireside Chat - Corporate Reputation in the Age of Distrust
Torod Neptune, Verizon Communications | Gary Grates, W2O Group


5:30 PM
Keynote - The Corporate Innovation Imperative
Jeremiah Owyang, Crowd Companies

5:50 PM
Closing Remarks

6:00 – 7:00 PM
Cocktail Reception
Featuring music from Joe, Marc’s Brother



Francesca DeMartino

Medtronic Diabetes, VP of Communications

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Matt Dickman

Comcast, Executive Director,   

Head of Digital

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Lorie Fiber

IBM Watson Health, Global Corporate Communications Leader

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TK Keanini

Cisco, Principal Engineer, Product 

Line CTO for Analytics

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Gary Grates

W2O Group, Principal

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Robert Hastings

Bell Helicopter, EVP Communications & Gov't Affairs, Chief of Staff

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Robin Hauser

Bias Documentary, Producer

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Brett Hurt

data.world, CEO and Co-Founder

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Ray Kerins

Bayer, SVP, Head of Communications, Government Relations & Policy

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Bryan Kramer

Int'l Keynote Speaker, Emcee, Event Host

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Jim Larrison

Dynamic Signal, President & Co-Founder

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Ali Grace Marquart

Mavvy LLC, Co-Founder

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Torod Neptune

Verizon Communications, Vice President Corporate Communications

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Jeremiah Owyang

Crowd Companies, Founder

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Mark Stouse

Proof, CEO 

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Aaron Strout

W2O Group, Chief Marketing Officer

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Haroon Ullah

U.S. Department of State, Secretary 

of State’s Policy Planning Staff  

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Judith Williams

Dropbox, Global Head of Diversity 

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Kara Bortone

J&J, Director of Venture Sourcing & Development, JLABS

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Bob Pearson

W2O Group, Vice Chair, Chief Innovation Officer 

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Katrine Bosley

Editas Medicine, CEO

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Mike Huckman

W2O Group, Global Practice Leader, Executive Communications

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Carla Piñeyro Sublett

Rackspace, SVP, Chief Marketing Officer

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RESEARCH PARTNER

Mary Ellen Dugan

WP Engine, Chief Marketing Officer

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Reva Goujon

Stratfor, VP, Global Analysis

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Brian Solis

Altimeter Group, Principal Analyst

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Arra G. Yerganian

Sutter Health, Chief Branding and Marketing Officer

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Greg Matthews

W2O Group, Managing Director MDigitalLife

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That’s a wrap! See pictures from PreCommerce, Movers & Shapers and GeekACue. Our full YouTube playlist will entertain you for hours. Our blog recaps will keep rolling out. And get to know our 2017 presenters, below.

AGENDA

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