CommonSense Blog

Syracuse’s Newhouse School Rolls Out Social Media Training with Hootsuite

By Aaron Strout | Nov 05, 2013

It’s no secret that our parent company, W2O Group, has deep ties to Syracuse University and their Newhouse School of Public Communications. It all started with our CEO, Jim Weiss, who is not only an alumni but who was also inducted into the Newhouse Hall of Fame last fall along with notables such as foursquare co-founder, Dennis Crowley and Sports Illustrated writer, Pete Thamel.

Given the synergies between our two organizations, Newhouse and W2O Group went ahead and launched a Social Commerce Center last fall and celebrated the creation of the new center with a Social Commerce Day” on campus earlier this spring. The purpose of the Center is for W2O and to Newhouse to train and cross-pollinate learning among professors, students and W2O employees and to ultimately impact the curriculum for future members of the school and to teach one another about the future of social.

In light of our relationship with the bright minds at the Newhouse School, we are excited about their recent announcement that they were now offering social media training via 15 self-paced lessons in partnership with social media engagement tool provider, Hootsuite. This is in response to the fact that so many companies — large and small — are in need of better skill sets for applying social media to their marketing and communication efforts.

The course is taught by Newhouse Social Media Professor, Dr. William J. Ward, and participants will have the valuable opportunity to engage directly with Dr. Ward through personalized feedback and assessments. Upon successfully completing the course, participants will earn a Advanced Social Media Strategy Certificate.

Course topics will include:

  • Situation and Environment Analysis
  • Strategic Planning Process
  • Content Strategy
  • Information Management and Threats
We here at W2O Group would like to congratulate Dr. Ward, Dean Lorraine Branham, Professor Maria Russell and Adjunct Professor, Kate Brodock and the folks at Hootsuite on this endeavor and look forward to growing our partnership over time.