CommonSense Blog

The Social Oncology Project 2017

By Brian Reid | Jun 02, 2017

This is the fifth edition of The Social Oncology Project, our annual examination of the role that social media plays in the discussion of cancer. Past efforts have focused largely on the question of “what”: what topics capture the attention of the public? What kinds of cancers generate the most traffic from oncologists? What kind of connections characterize the online: […]

Sentient and Google: A Premier Partnership

By Suparno Chaudhuri | May 31, 2017

Did you know that SENTIENT is a GOOGLE Premier Partner for Search Advertising? As a member of this elite group, our capabilities and experience certainly speak for themselves. Learn about what this means… How do our clients know which agency can elevate their business? How do they identify the cream of the crop when it comes to campaign managers and performance: […]

Marketing to the LGBT Community in 2017 is Going to be Different From All Other Years. Are You Ready?

By Allan Dib | Apr 26, 2017

Gay Pride is quickly approaching which means clients should start thinking about how they can get involved to show their customers, their employees and their shareholders that they support the community. As a leader in audience architecture, W2O Group has developed a cost-effective approach that will allow brands and companies to more effectively engage with the LGBT community. To highlight: […]

In a Data-Driven World, Does Data Drive Our Decisions?

By Jeffery Rohwer | Mar 24, 2017

In the information age, so much data has been democratized that allows us to make informed decisions. But is data what drives decision making processes? In today’s technologically-sophisticated world, we have access to an infinite amount of information anytime and anywhere through an increasing number of devices. We’ve evolved from the printed word all the way to the Star Trek: […]

A Study of NFL Fan Displacement Using Image-Recognition and Geolocation

By Lucas Galan | Mar 23, 2017

Last week, Aaron Strout (CMO, W2O Group) published a story about how businesses can leverage third-party location data, which you can read here. In the post, Aaron used a proof-of-concept model surrounding the displacement of NFL fans using image-recognition and geo-located posts. At the time, Aaron had to make due with a .gif file I had crudely put together (you: […]

We Don’t Know What We Don’t Know

By Robert Grupp | Mar 22, 2017

Never was a truer sentence spoken. The world changes whether we like it or not, and for many of us, unless we have to change, we don’t. Most people are only too aware of what they don’t know, and the last thing they need is for you to rub it in. Bob Pearson points to the conundrum in his book: […]

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, yet 51.9% of voters voted: […]

A New Algorithm: Understanding the Difference Between Momentum, Movements & Mishegoss

By Bob Pearson | Jan 25, 2017

We are witnessing a new style of media with the ascendancy of President Trump.  The simple way to describe his style of media is to say that he chooses to speak direct to the world via Twitter.  That’s true, but it sells short what is actually happening. President Trump and his team understand the value of driving a narrative to: […]

Why Polling Will Change for the Better

By Bob Pearson | Nov 11, 2016

We have seen many elections and referendums get it wrong in the last 18 months, whether it was the Brexit vote or this week’s U.S. Presidential election.   We are all wondering why. There is a good reason why these polls are inaccurate and an even better reason to be optimistic about the future of polling. A poll today often asks: […]