The learning continues at a fast pace at the Baylor, Scott & White Digital Summit. In our technology innovations panel this afternoon, we were joined by Chris Raps, VP & Americas Sales Director at NASDAQ; Beth Meyer, Director Strategic Marketing, Greatbatch; Colin McCarthy, senior manager of business development, Witricity; and Jeroen Brouwer, Marketing, Sales and Business Development Director, Philips. Here are the key insights I heard as moderator of the panel.
#1 – Security and important paperwork lead to online solutions – we can’t afford to leave board books out in the open or the results of a formulary meeting or any other sensitive topic. We can share content, do surveys, hold Q&As and basically operate with full security if we work with new, leading-edge solutions like NASDAQ has created for boards of directors. I have to say that I never realized NASDAQ did more than run their exchange…..now we know they are very aligned with the interests of healthcare leaders.
#2 – We can power devices in new ways – Witricity and Greatbatch explained to us the power of wireless energy transfer. Imagine having a pacemaker and it can be charged wirelessly via a simple wireless energy transfer device. Yes, this technology can allow us to get rid of annoying cords for our computer devices, but it is the impact it can have on medical devices and machines that is of highest interest for the future.
#3 – The last mile is happening – Jeroen talked about how Philips is innovating in home care, telehealth, remote patient monitoring and other key areas that all move care closer to the patient. This is all part of a move to connect patients to the health system when and where they need it.
#4 – The automated coach – it’s getting more real for us to get coached in an individualized way, based on information received from the devices we use. How we use devices can help us learn about behavior, how we are doing vs. our goals, how we can learn to change an important process or we can just get a personalized message.
#5 – The biggest hurdles in healthcare – Beth said it is the time to market and the cost associated with it. In particular, she focused on the importance of achieving adoption of technology, which is driven by innovative value and personal experience. Chris echoed that user experience also matters and, in the case of NASDAQ, being HIPAA compliant as well. Jeroen said it is adoption. He said that if you have the right proposition that can prove outcomes, then the health system will adopt your product.
And I would like to end with a quick summary of key insights from emerging companies that presented today. Here are a few insights.
Bloom Technologies provides data to inform prenatal health decisions. What I did not know is that we spend $26 billion per year in the U.S. taking care of pre-term babies. There are 15 million pre-term births each year and it is the #1 killer of children under 5 years of age. Bloom Technologies is exploring how to improve this situation.
The U.S. average wait time to see a dermatologist is 29 days, something that 3Derm Systems takes very seriously to decrease wait times for patients and costs for doctors. They believe telemedicine can become the new standard of care
SwipeSense imagines a day where we have “hand cleanliness accountability”. We know how important it is to keep our hands clean, particularly in medical situations.
Echo Pixel believes medical imaging is incomplete, so they are building a 3D solution for physicians to see clinical situations, like atrial fibrillation. More clarity, better outcomes is the idea. They want professionals to interact with patient images in an open 3D space.
Quartet Health is focused on behavioral health conditions. They are matching patients to behavioral health networks and helping both stay on track of the healthcare plan. This can reduce expenses across the board. Their goal is to build a collaborative behavioral and physician health ecosystem.
Eko Devices believes it is time to create a next generation, bluetooth enabled stethoscope that decreases/eliminates pathogens, includes telehealth applications and transfers data.
Tute Genomics is focused on whole genome sequencing. They believe every patient needs an answer and time makes a difference to know what to do and their goal is to bring genome analysis to the masses.
AliveCor develops mobile technology for heart health.
WiserTogether is delivering solutions in which clinicians and patients communicate together using the best available evidence when faced with the task of making a decision.
Senscio Systems combines sensor development with artificial intelligence technologies to built intelligent systems to transform data into knowledge for decision making.
Proteus has created a sensor-enabled pill, a small wearable patch, and applications that can be accessed via mobile devices and other computers by patients and healthcare providers. Called Proteus Discover, it directly measures medication-taking and physiologic metrics to support patient self-management and to help physicians and care teams optimize therapy
And Rimidi has a diabetes management platform to empower providers and engage individuals to more successfully manage this disease.