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Okizu is a nonprofit organization that provides peer support, mentoring and recreational programs to help all members of families affected by childhood cancer. These programs are made possible, in large part, by Okizu’s annual “Art Inspiring Hope” fundraiser and silent auction. BrewLife is proud to have provided pro-bono creative and marketing services to this worthy cause again in 2014.

We designed and produced a comprehensive collection of materials to promote the gala, including creating the sizzling Carnaval-themed event identity, invitations, program/silent-auction brochure and event signage—all inspired by the flamboyant colors, energy and rhythm of samba.

The gala was held March 29 at the Festival Pavilion in Fort Mason, SF and was a great success, raising more than $360,000 to send kids to camp.

BrewLife putting the ‘gal’ in Gala

 

Photo by Chris Schmauch of Goodeye Photography

 

Photo by Chris Schmauch of Goodeye Photography

 

 

We are happy to announce that our client Benvenue Medical has received FDA clearance for their Kiva® VCF Treatment System. This novel implant-based solution is the first new approach to treating vertebral compression fractures (VCF) in over a decade—in clinical studies the Kiva System was shown to meet or exceed the performance of balloon kyphoplasty (the current standard of care for VCF).

Robert_WeigleWe are excited to bring the Kiva System and its clinical benefits to the large and growing population of VCF patients in the US market,” said Robert K. Weigle, CEO of Benvenue Medical, Inc. “The VCF segment has little Level I clinical data, and we are proud to have sponsored one of the largest randomized studies in this space to date.”

BrewLife recently redesigned Benvenue’s corporate identity, including logo, developed brand positioning for Kiva, and is currently hard at work translating that positioning into creative executions for packaging, website, sales materials and more. Although today, we’re mainly just celebrating their 510(k) clearance.

Well done, Benvenue team!

Orexigen, ZS Pharma logos

BrewLife handles Corporate Communications for Orexigen Therapeutics and ZS Pharma, both of whom are attracting interest at this week’s J.P. Morgan Healthcare Conference in San Francisco.

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As SeekingAlpha.com reported, Orexigen rallies after presentation at conference:

  • Shares of Orexigen (OREX +9%) are notably higher on the session.
  • Helping the cause may well be the company’s presentation at the JPMorgan Healthcare Conference.
  • According to market chatter, the company says it is in “robust” discussions for partnering Contrave.
  • OREX also reportedly says cardiovascular outcomes data gives them a leg up when moving Contrave into diabetes patients.
  • PDUFA date for the drug is June 10.

 The full transcript of the presentation by Orexigen CEO, Michael Narachi is available here.

ZS_logo

Meanwhile, ZS Pharma announced positive results from its Phase 3 Trial of ZS-9 in Patients With Hyperkalemia on Monday and many news outlets picked up the story.

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BrewLife has the best clients. Seriously… take Coravin.

Pour, enjoy & repeat without pulling the cork.This is an ingenious product that allows you to pour wine from a bottle without removing the cork, without oxygen entering the bottle and thus without compromising the wine still inside. It’s perfect for wine lovers at home, as well as for restaurants and wineries that want to offer amazing wines by the glass.

Coravin engaged BrewLife early this year to develop the brand, create marketing materials and plan the launch with their PR firm. We created the logo, website, videos, print ads and more. The list is exhausting but gave us a great excuse to enjoy wine at our desks—these projects always demand a lot of ‘research.’

Coravin launched July 29th, with huge success, changing the way many people think about wine. Currently it’s only available for purchase at Coravin.com/shop and NiemanMarcus.com but it’s been endorsed by the biggest names and finest palates, including Robert Parker who called it “the most transformational and exciting new product for wine lovers that has been developed or invented in the last 30-plus years.”

We very much enjoy working with the Coravin folks, including Howard Leyda, the VP of Marketing at Coravin, who kindly took the time to let us get inside his head.

 

Howard LeydaWhat attracted you to join Coravin and your work here?

I met with the Vice President of Engineering, Mike Rider, for lunch and when he showed me Coravin’s Wine Access Technology I knew Coravin had a revolutionary product that would change the way people enjoyed wine.

 

What sets Coravin apart?

Coravin is the first wine access technology in history that allows wine enthusiasts to enjoy a bottle of wine glass-by-glass over weeks, months or longer.

I expect Coravin to radically change how people think, both about enjoying a bottle of wine and shopping for one. In the past you’d think deeply about the price of the bottle because once you opened it you’ve committed to drink it that night. Now, the math has changed from the price of the bottle to the price of a glass of wine from that bottle because you no longer have to commit to the whole bottle. You can drink it a glass at a time over weeks, months and even longer.

 

Coravin Facebook pageHow has BrewLife helped you build and tell your story?

BrewLife has been instrumental in developing and building the Coravin brand from name, to brand identity, brand positioning and the go-to-market strategy. BrewLife has been a partner.

 

How has the proliferation of digital channels and digital consumption changed audience engagement?

Digital channels are changing peoples’ (both young and old) lives profoundly and how marketers reach their customers. Marketers now need to listen to and converse with their customers not just broadcast messages.

The best part of the new medium is that customers and non-customers now have a voice. If you listen, it allows the brand to quickly evolve and meet their needs, thus building value for both customers and the brand.

Coravin website

 

What about your work do you find most rewarding?

I love marketing and building brands that make a meaningful difference in peoples’ lives. I have been very fortunate to be part of the introduction and building of several brands that have transformed peoples’ lives—the Iomega Zip, Jaz and Ditto, Magellan Roadmate, iRobot Roomba, Scooba, and Braava. And now I am part of the team that is changing wine enthusiasts’ lives with the launch of Coravin Wine Access System.

 

What are you working on now that is most exciting?

Coravin just launched its revolutionary product. We have only begun to scratch the surface of the brand’s potential. What’s exciting is all the possibilities. There is so much more to come.

 

If you could high-five anyone, who would it be?

Jimi Hendrix. His music reaches me at the most profound level. His first three albums are three of the best albums ever: Are you experienced?, Axis Bold as Love, and Electric Ladyland. His short time on this earth was magic.

 

12/31/13 CNBC interviews Greg Lambrecht, Coravin founder, and shows how this device works.

When I asked my colleagues to share their thoughts for this list, I didn’t expect to be genuinely touched by the answers. But so many submissions reflected the respect we have for each other and our clients, it made me doubly thankful to be at BrewLife.

Drumrollllllll (or drumstick), please…

Thanksgiving_main1. The unbelievably smart, supportive people that we work with every day. Together we make each other better, keep work fun and deliver outstanding results for clients.

2. Entrepreneurs whose drive to invent new things and disrupt the status quo fuels innovation and creates opportunities that make the world a better place.

3. Clients that give us a seat at the table, and see us as an extension of their internal team, not as outside vendors.

4. Being in a place where we all have a voice and can be heard, whether it’s one-on-one, at a meeting or simply across the office.

5. Clients with such passion and commitment to their vision that we can feel the emotion in their voices and see the excitement in their eyes. We become believers in their mission, and that’s when the best work happens.

6. The mute button when colleagues are engaging in lively discussion or sharing their infectious laughter while we’re on calls.

7. Working with so many clients that are making a real difference in patient care—when we go home, we can say we’ve helped to Save The World.

8. That we never go a month without a birthday cake. So far, we’ve had at least one birthday to celebrate each month.

9. The opportunity to be part of the adventure as our clients re-imagine the world around us. Early-stage companies are just the most fun to work on.

10. Soccer balls in the office. Under desks, on desks, soaring overhead.
 

Challenge

Aptus presented two simultaneous challenges. The company wanted to upgrade the polish and professionalism of its corporate identity, and it wanted to develop a product positioning campaign for the company’s flagship EndoAnchor technology that would stand out in the endovascular aneurysm repair (EVAR) market, driving both physician and partner awareness.

Approach

BrewLife completely revamped Aptus’ brand identity, developing a new logo and redesigning the entire corporate collateral system. BrewLife also created an award-winning product positioning campaign that featured the theme line, “Together ForEVAR,” a provocative play on words based off the classic “Together Forever” mantra. The concept highlighted the long-term durability that endoanchors provide by locking the endograft to the aorta to prevent endoleaks or graft migration. The campaign also suggests the combination of forces (Aptus, physicians, endograft companies) coming together to improve EVAR. Attention-commanding trade show marketing materials – like wrapping elevator doors with the campaign creative – were accented by communications support pieces created by the BrewLife PR team.

Results

The “Together ForEVAR” campaign helped drive physician interest in the technology. The company launched the campaign during the VEITHsymposium™ and included an actual Aspen tree at its booth. Booth traffic tripled from previous years and helped make Aptus a trending topic on the conference’s Twitter feed. Overall, the corporate rebrand and the product campaign helped support the company’s business development activities that ultimately resulted in the company being acquired by Medtronic.

See more of our work here.

Tom Haan and Paul Laland talk about driving success and having fun doing it. (Watch Tom introduce the agency dance move at :33. It’s no Harlem Shake, but…)