As I mentioned in my kickoff post, we are hosting a series of blog interviews pre and post SXSW with speakers from our PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with the Kyle Flaherty, VP of Solutions Marketing at security company, Rapid7. Kyle spoke yesterday on the topic why marketers are easy targets for cyber security breaches. To say that it was eye-opening would be an understatement.
Before we jump into our interview, here’s a little bit more about Kyle. According to LinkedIn, Kyle is a “technology marketing executive [who has] worked with early-stage startups to $1 billion+ high-growth companies changing the worlds of big data, IoT, BYOD, SaaS, open source software, network security, fraud detection, data analytics, marketing automation, and network management. Known for launching high profile technology startups, with four successful exits, [his] passion is to not only message technology and brand an organization, but build award-winning marketing teams that work in lock-step to rapidly produce marketing campaigns that drive measurable results to impact the bottom line.
Now on to the interview:
- Aaron: How do you define innovation?
Kyle: The word innovation is so overused it’s makes me nauseous to even think about the definition. Honestly we must start to think way beyond innovation and start thinking about technology aiding human life; what I call human-driven alteration (well I didn’t invent the words, just the use). For two decades we’ve seen a rise in ‘innovation for innovation’, with technology being spit out that does pointless things like order us more Amazon boxes via a mysterious cylinder cone in the corner of our house. That’s not what I call innovation, it’s laziness masked as technology. The next few years will see a good healthy dose of closure around pointless and directionless innovation, instead a focus will be held on pragmatic uses for technology that will actually make us more secure, our earth cleaner, and our bodies more healthy. That’s what I call alteration.
- Aaron: What are you or your organization doing to drive innovation?
Kyle: Working in security the past two decades I’ve seen my fair share of “innovative” introductions and great new technologies. Yet we are now in an era where we are more insecure than ever. We have all been hit by data breaches, and if you think you haven’t it’s simply because you don’t know yet. One of the reasons is that our industry often times focused from the outside in, building a stronger or smarter firewall, rather than helping to amplify the talents of security pros to make them smarter or more talented — because we all know the attackers can get past the preventive security solutions. I recently joined Rapid7 because they have a vision of creating products that have the human-being in mind, not simply the bits and bytes. Our entire mission is to build technology that restores confidence and control back to the security team, and ultimately back to the business.
- Aaron: Who is someone in your industry (or outside) that you admire? Why?
Kyle: Jennifer Leggio, a mutual friend of ours. Fortunately I met “Mediaphyter” many moons ago when she just happened to sit in on a webcast I was doing for a PR agency about this new-fangled technology called Twitter. Ever since that time we’ve crossed paths and have even been able to do some work together in the security industry. Jen is a rock star in our community and has taught me that it’s not enough to just know marketing, you have to understand the community that makes up security because not only is it truly unique, it will feed your soul. I consider myself blessed to have her as a contemporary and a friend.
- Aaron: Where do you see your industry being in 3 years? 5? 10?
Kyle: In the next few years the security industry will begin to understand that we can no longer prevent attacks, and thus the era of rapid detection, fed by user behavior analytics, will take hold. As we move into the 5 to 10 year frame we will actually see the security teams begin to better mesh with their contemporaries in IT as they understand their shared resource of the data that courses thorough their company and the ability to harness it so that security becomes only necessary for incident response, and IT is now handling the rest. That would be a monumental achievement if it can happen.
- What book are you reading right now? How did you choose it?
Gut: The Inside Story of Our Body’s Most Underrated Organ by Giulia Enders. I’m trying to better understand the effect different foods have in my body, not only so that I’m not a big lard ass, but also how it changes my moods, triggers my Psoriasis and arthritis, and more. It’s a fascinating, and often times disgusting, read.
- For fun: what three things would you make sure you brought with you in a zombie apocalypse?
Kyle: Chuck Hemann, Pops, and a bottle of great bourbon.
Thank you Kyle. Good choices for the zombie apocalypse. I’ve heard that that Pops is a really zombie killer.