CommonSense Blog

The Player / The Payer / The Played

By Walter Stevenson | Mar 08, 2017

Game-like reinforcement mechanisms garner very loyal and active customers. “Gamification”, unsurprisingly, is a thriving model for marketers to penetrate the minds and wallets of the market. “Gamification” may seem like a fleeting buzzword these days, but it was once a concept that drew a lot of attention from marketing folks. This was for good reason: […]

W2O Social Scoop: 03.06.17

By Carly Ilvento | Mar 06, 2017

Calling all watching-random-videos-until- 3 a.m.- social users AND it’s-EOD-on-Friday mental blockers. The Social Scoop is here to present you with unavoidable solutions. Scrubbing through autoplay videos will soon be even more of a guilty pleasure with sound and a brandy new TV app. Finding “that dress” on Pinterest will be a breeze when you have […]

W2O Group’s “What 2 Know” podcast – Episode 2 With Chris Satchell

By Aaron Strout | Mar 02, 2017

We’re in the second week since launching our business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I was excited to chat with Executive Vice President & Chief Product Officer of Comcast, Chris Satchell, to […]

A Memo to the Fortune 1000 – Nestle is Reinventing How to Scale Innovation

By Bob Pearson | Feb 27, 2017

I am fortunate to meet with corporate leaders who aspire to innovate within their companies nearly every day of the week. Every now and then, you realize you are seeing something truly special occurring. Nestle is providing us with one of those examples. Before I describe more on Nestle, here is the problem we all […]

W2O Social Scoop: 02.09.17

By Caitlin Orwin | Feb 09, 2017

  Wondering what all that football was interrupting those commercials? Us too. Check out our Super Bowl commercial recap, along with updates from Facebook, Snapchat, and Pinterest! The Winners of USA Today’s Super Bowl Ad Meter Are… Over the years, Super Bowl commercials have become a reason to watch the game in their own right. […]

Go Rogue: Join the Disruptive Rebellion

By Al Mauriello | Feb 07, 2017

Taking a disruptive thinking approach to marketing is an innovative way to help your product stand out—even if it takes you out of your comfort zone. It can be hard to break out of your comfort zone. After all, I suppose that’s why it’s called a “comfort” zone. And when it comes to marketing—specifically launching […]

W2O Social Scoop: 12.16.2016

By Caitlin Orwin | Dec 16, 2016

SOCIAL LIVE STREAMING IS TAKING OVER THE WORLD. Not really but, this month, it sure seems like it. The battle of the social platforms continues with live streaming at the forefront. Not sure what the hype is about? Read on, get the social scoop. Facebook Upgrades Video Offerings This week, Facebook added 360 degree video […]

Have We Jumped the Shark on Content?

By David Witt | Nov 29, 2016

Overcoming Today’s Attention Deficit Challenge Recently, an article appeared in my news feed that surprised me. The subject caused me to think that perhaps we have reached a new level of content generation, a level that we might not be able to absorb. The article was an instructional piece about how to butter toast. That’s […]

Brand Stewards are Irrelevant.

By Howie Chan | Sep 12, 2016

We Need Brand Architects to Design and Sustain a Brand. Brand Stewards Often Refer to a Person, but Ultimately it’s a Culture that Sustains It What is a brand steward? Simply put, it’s someone making sure that the brand stays true to its promise to customers. It means protecting the equity of the brand and […]