CommonSense Blog

W2O Social Scoop: 08.18.2017

By Victoria Donaldson | Aug 18, 2017

This week’s social scoop includes exciting updates across Facebook, Instagram, Pinterest, and Snapchat. Learn more about geo targeting updates, watch how Live-stream capabilities are evolving, and read about how Snapchat is continuing to make itself a valuable medium for brands to advertise on. Facebook’s 2 Key Updates for Brands There are a few different updates from Facebook this week. Facebook: […]

W2O Social Scoop: 08.04.17

By Victoria Donaldson | Aug 04, 2017

Lately we have been seeing social media channels becoming increasingly similar in their features and capabilities. The competition between apps and media outlets is fierce, and top-performing platforms are working tirelessly to one-up each other. This is great for users and brands, as this is improving overall experience. LinkedIn Adds Website Demographics & Ability To Post Multiple Photos LinkedIn has: […]

W2O Social Scoop: 07.21.17

By Victoria Donaldson | Jul 21, 2017

There’s a lot happening this week in the social media realm for both users and advertisers. Check out new targeting capabilities on Instagram & Snapchat. See LinkedIn’s new ads manager, & stay up to date on recent changes from Facebook! Facebook Messenger now has Ad Feature Facebook has expanded its advertising capabilities by launching messenger ads on both Facebook and: […]

W2O Social Scoop: 06.30.17

By Victoria Donaldson | Jun 30, 2017

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and let’s just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news. This week on the social front, there are a lot of exciting changes. Social platforms are continuing to surprise users by implementing unforeseen capabilities into the space.: […]

SXSW 2018 PanelPicker Opens June 26-July 21

By Lionel Menchaca | Jun 26, 2017

Hard to believe, but it’s already that time of year again. The 2018 SXSW PanelPicker goes live today. You have between now and July 21st to submit ideas for consideration. This year, the SXSW folks expect to receive over 5,000 submissions. That kind of competition means brands and individuals need to stand out from the crowd. But how best to: […]

W2O Social Scoop: 06.16.17

By Victoria Donaldson | Jun 16, 2017

Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and let’s just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news. What Marketers Should Know About Instagram Story Advertising The evolution of Instagram has been unique and forward-thinking. The app has hopped on many of the latest social: […]

Uber and Lyft’s Return: Its Impact to Fare, Fasten and RideAustin

By Lionel Menchaca | Jun 08, 2017

About a year ago, Uber and Lyft abruptly left Austin after disagreements with the city’s requirement for fingerprinting drivers. Things changed when House Bill 100 was signed into law on May 17. Fast forward to May 29, when both Uber and Lyft returned their services to Austin. Their respective marketing machines are making it clear they’re back. I’ve seen signs: […]

Marketing to the LGBT Community in 2017 is Going to be Different From All Other Years. Are You Ready?

By Allan Dib | Apr 26, 2017

Gay Pride is quickly approaching which means clients should start thinking about how they can get involved to show their customers, their employees and their shareholders that they support the community. As a leader in audience architecture, W2O Group has developed a cost-effective approach that will allow brands and companies to more effectively engage with the LGBT community. To highlight: […]

W2O Social Scoop: 04.18.2017

By Carly Ilvento | Apr 18, 2017

Snapchat and Facebook continue to one-up each other. From search tools to sponsored ads, there’s not too find of a line between Facebook/Instagram and Snapchat these days. Twitter also announced an update that’s going to allow brands to better manage location based customer service questions via DM…hmm, will this eventually turn into a bot friendly tool? And in other news,: […]