CommonSense Blog

Proven Techniques For Leaders to Start 2017 With Clarity and Confidence

By Gary Grates | Jan 13, 2017

It’s a new year!   For leaders, it’s a time to reinvigorate the organization.  To inject passion, hope, and belief in the future.  For employees, it’s an opportunity to see something new, different.  To reorient thinking around what’s possible. For the entire workforce, it’s about choice.  What you will make time for?  Put effort into?  Monitor […]

Breaking Down to BUILD

By Paula Gitis | Dec 05, 2016

Believe it or not, 2016 is coming to a close. Q4 is a great time to reflect on the year’s accomplishments and look forward to the coming year. What’s on your list? One goal many of us integrated communications and marketing professionals can always strive for is to continue breaking down internal silos for the […]

Common Sense for the C-Suite: Relevance is the New Reputation

By Gary Grates | Nov 15, 2016

In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction – as well as areas that are meaningful to its audiences. What […]