CommonSense Blog

The FORTUNE 100 Best Companies to Work for in 2017: Four Lessons For Your Organization

By Gary Grates | Mar 24, 2017

Since it was first published in 1998, the FORTUNE Best Places to Work list causes executives from around the globe to measure and mirror policies and programs in an attempt to replicate the “secret sauce” that results from such recognition: trust and admiration from employees. In reading the 2017 report and the individual company vignettes, one is both amazed and awash in […]

We Don’t Know What We Don’t Know

By Robert Grupp | Mar 22, 2017

Never was a truer sentence spoken. The world changes whether we like it or not, and for many of us, unless we have to change, we don’t. Most people are only too aware of what they don’t know, and the last thing they need is for you to rub it in. Bob Pearson points to […]

Off the Heels of SXSW: Here’s What’s Next for Organizational Management

By Abigail Rethore | Mar 15, 2017

Last week 33 of the best and brightest digital marketers and communicators participated in our 7th Annual PreCommerce Summit to discuss “What’s Next” in business, marketing and communications. We heard Bayer’s Ray Kerins talk about partnerships (beyond logos) and U.S. Department of State Haroon Ullah and Stratfor’s Reva Goujon debunk myths about extremism. And, my […]

Protect Your Client and Their Embargo

By McKenna Reiser | Mar 07, 2017

There’s nothing like gearing up for a major announcement only to find that one of your reporters broke embargo. Unfortunately, it can be quite common in the public relations (PR) industry. To prevent these unfortunate instances from happening, we often times have to ask ourselves certain questions: How secure is a press embargo? Can we […]

Why Your Organizational (Internal) Communications Will Fail in 2017

By Gary Grates | Feb 10, 2017

Addressing these reasons can save time, heartache, wasted effort while accelerating confidence and connectivity It’s still early, but for many corporate communications leaders and managers, organizational or internal communications approaches and programming are already headed for less than anticipated results. So, what is it that diminishes promise into anxiety?   Below is a brief summary of […]

Proven Techniques For Leaders to Start 2017 With Clarity and Confidence

By Gary Grates | Jan 13, 2017

It’s a new year!   For leaders, it’s a time to reinvigorate the organization.  To inject passion, hope, and belief in the future.  For employees, it’s an opportunity to see something new, different.  To reorient thinking around what’s possible. For the entire workforce, it’s about choice.  What you will make time for?  Put effort into?  Monitor […]

Breaking Down to BUILD

By Paula Gitis | Dec 05, 2016

Believe it or not, 2016 is coming to a close. Q4 is a great time to reflect on the year’s accomplishments and look forward to the coming year. What’s on your list? One goal many of us integrated communications and marketing professionals can always strive for is to continue breaking down internal silos for the […]

Common Sense for the C-Suite: Relevance is the New Reputation

By Gary Grates | Nov 15, 2016

In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction – as well as areas that are meaningful to its audiences. What […]