CommonSense Blog

#W2OatSXSW 2017 Reflections from our Syracuse Center for Social Commerce Student Ambassadors

By W2O Group | Mar 21, 2017

Each year, our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend W2O Group’s events at SXSW, where they are added into the thick of things the first day, assisting with live social media efforts across W2O Group’s events. Our 2017 Student Ambassadors, Janine Bogris and Amanda Dominguez, both juniors at Syracuse University’s […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 2)

By Lionel Menchaca | Mar 21, 2017

Bonin Bough kicked off the second half of our 2017 Movers & Shapers conversations with a bang. You can check out my part 1 recap post here if you happened to miss it. Topic: Keynote Discussion with Bonin Bough Bonin Bough, Host – CNBC’s Cleveland Hustles; Follow Bonin Bough on Twitter @boughb Key Takeaways: Bonin […]

Meet PreCommerce Speaker: Rohit Bhargava, Author, Entrepreneur and Nice Guy

By Aaron Strout | Mar 20, 2017

Each year, leading up to and following our live events in Austin, we host a series of blog interviews with the speakers from our PreCommerce Summit and Movers & Shapers talks. This year, we are continuing the conversation after the events because there was so much good content. Our next featured speaker is author, entrepreneur and nice guy, Rohit Bhargava. […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 1)

By Lionel Menchaca | Mar 20, 2017

W2O Group did an incredible job of bringing top talent speakers during SXSW. Not only for our PreCommerce Summit, but for our Movers & Shapers event as well. This a fast-paced half day event featured top innovators who will discuss what’s next in business and technology. Topics ranged from the latest in software, IoT, insights and measurement […]

Highlights from W2O Group’s 2017 PreCommerce Summit (PT. 2)

By Lionel Menchaca | Mar 16, 2017

The second half of the 2017 PreCommerce Summit continued the momentum that I blogged about in the part 1 highlights. And it’s not just folks like me who recognized the quality of the speakers. #W2OatSXSW Precommerce Summit is one of the best events I attended. Kudos to all the amazing speakers.??#SXSW #JustBlownAway — Maram Museitif […]

Content is King, but Experience is Everything

By Naimul Huq | Mar 15, 2017

The 2000s were the big bang of social media, heralded by the rapid expansion of new channels through which a brand can reach a customer.  Silicon Valley sent marketers on a meandering hunt as new variations of content and character length occupied their time. With content production still (as always) largely restricted to visual media, audio and copy, no matter what […]

Highlights from W2O Group’s 2017 PreCommerce Summit (PT.1)

By Lionel Menchaca | Mar 13, 2017

I’ve been part of our PreCommerce events for years, even before I started working for W2O Group 4 years ago. In that time I’ve come to expect great insights from a stellar list of speakers and 2017 marks our 7th event. In my opinion, this was one of the best if not the best. PreCommerce […]

Meet our Star PreCommerce Moderator: Rackspace CMO, Carla Sublett

By Aaron Strout | Mar 10, 2017

If you’re reading this you may not be joining us for #W2OatSXSW. We will be streaming live from Facebook at 9:30CT if you’d like to join us! Each year, leading up to and following our live events in Austin, we host a series of blog interviews with the speakers from our PreCommerce Summit and Movers & Shapers talks. To […]

What’s Next for Predictive Analytics After the Data Fails of 2016?

By Bob Pearson | Feb 16, 2017

We know how poorly the future has been predicted via traditional approaches.  David Cameron’s return in 2015 as Prime Minister of Great Britain was considered to be a surprise, as he easily picked up 328 House of Common Seats.  Brexit was considered to be a no-brainer that it would be turned down as an option, […]