CommonSense Blog

How to Stay Afloat in Healthcare’s Choppy Waters

By Stephanie Koze | Aug 07, 2017

Recently, several colleagues and I had a chance to network, share best practices and brainstorm solutions to industry challenges with more than 50 of our agency peers, pharma clients and top-tier media at the 13th exl Public Relations and Communications Summit. The energy was high and the crowd was never at a loss for words or ideas, with discussion centering: […]

A Common Cause for Longhorns and Aggies – Yep, it’s possible

By Bob Pearson | Jun 29, 2017

Teaching & Transitioning Veterans to the Public Sector There are some causes that know no boundaries.  They are not democrat or republican.  They are not state or federal.  They are simply important and deserve the attention and focus of all of us. One of these causes is how we educate, train and prepare veterans for their transition back into the: […]

11 Key Trends Evolving Market Research

By Bob Pearson | Jun 12, 2017

Today, I had the opportunity to keynote at The Advertising Research Foundation meeting on Audience Measurement in Jersey City. In my keynote, I addressed eleven trends that are increasing the value of market research, redefining what we mean by the term “research” and how media, behavior and machine learning are teaming up to make it possible for insights we could: […]

Vive la Femme: Rediscovering Purpose and Unbiased Commitment to Excellence

By Jim Weiss | Jun 06, 2017

This past week, I participated in PRWeek’s Hall of Femme breakfast in New York recognizing “breakthrough women” in the communications profession. The Hall of Femme honors women who have made a significant mark on the work, people and the growth of the industry. The event had special meaning for me on a number of levels and I experienced a range of emotions, some overwhelming at: […]

Key Insights from the 8th National Summit on Strategic Communications

By Gary Grates | May 19, 2017

“If you want to truly achieve something, then learn to thrive in ambiguity. No rule books. No instructions. Envision the reality you want to happen and then Go. Ahead.” “Moral and intellectual courage can be harder to find than physical courage!”   “Actual fake news is a gateway drug to say that everyone you disagree with is fake news.”  “In 2016,: […]

Finding My Stress Sweet Spot

By Meredith Kiernan | Apr 06, 2017

It’s 8:00 pm on a Wednesday night at a Silicon Valley law firm. 70 accomplished medtech executives sit in a conference room, doing meditative deep breathing, with their eyes closed. Wait, what? Strange scene? Yes. Did this actually happen? Yes – at MedtechWomen Bay Area’s March event “The Impact of Chronic Stress on Women’s Health,” part of the organization’s women’s: […]

#W2OatSXSW 2017 Reflections from our Syracuse Center for Social Commerce Student Ambassadors

By W2O Group | Mar 21, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! Each year, our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend W2O Group’s events at SXSW, where they are added into the thick of things the first day, assisting with live social media efforts across W2O Group’s events. Our 2017 Student Ambassadors,: […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 2)

By Lionel Menchaca | Mar 21, 2017

Bonin Bough kicked off the second half of our 2017 Movers & Shapers conversations with a bang. You can check out my part 1 recap post here if you happened to miss it. Topic: Keynote Discussion with Bonin Bough Bonin Bough, Host – CNBC’s Cleveland Hustles; Follow Bonin Bough on Twitter @boughb Key Takeaways: Bonin has tons of digital and: […]

Meet PreCommerce Speaker: Rohit Bhargava, Author, Entrepreneur and Nice Guy

By Aaron Strout | Mar 20, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! Each year, leading up to and following our live events in Austin, we host a series of blog interviews with the speakers from our PreCommerce Summit and Movers & Shapers talks. This year, we are continuing the conversation after the events because there was so much good content. Our: […]