CommonSense Blog

11 Key Trends Evolving Market Research

By Bob Pearson | Jun 12, 2017

Today, I had the opportunity to keynote at The Advertising Research Foundation meeting on Audience Measurement in Jersey City. In my keynote, I addressed eleven trends that are increasing the value of market research, redefining what we mean by the term “research” and how media, behavior and machine learning are teaming up to make it possible for insights we could: […]

Vive la Femme: Rediscovering Purpose and Unbiased Commitment to Excellence

By Jim Weiss | Jun 06, 2017

This past week, I participated in PRWeek’s Hall of Femme breakfast in New York recognizing “breakthrough women” in the communications profession. The Hall of Femme honors women who have made a significant mark on the work, people and the growth of the industry. The event had special meaning for me on a number of levels and I experienced a range of emotions, some overwhelming at: […]

Key Insights from the 8th National Summit on Strategic Communications

By Gary Grates | May 19, 2017

“If you want to truly achieve something, then learn to thrive in ambiguity. No rule books. No instructions. Envision the reality you want to happen and then Go. Ahead.” “Moral and intellectual courage can be harder to find than physical courage!”   “Actual fake news is a gateway drug to say that everyone you disagree with is fake news.”  “In 2016,: […]

Finding My Stress Sweet Spot

By Meredith Kiernan | Apr 06, 2017

It’s 8:00 pm on a Wednesday night at a Silicon Valley law firm. 70 accomplished medtech executives sit in a conference room, doing meditative deep breathing, with their eyes closed. Wait, what? Strange scene? Yes. Did this actually happen? Yes – at MedtechWomen Bay Area’s March event “The Impact of Chronic Stress on Women’s Health,” part of the organization’s women’s: […]

#W2OatSXSW 2017 Reflections from our Syracuse Center for Social Commerce Student Ambassadors

By W2O Group | Mar 21, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! Each year, our handpicked Center for Social Commerce Student Ambassadors are given the opportunity to attend W2O Group’s events at SXSW, where they are added into the thick of things the first day, assisting with live social media efforts across W2O Group’s events. Our 2017 Student Ambassadors,: […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 2)

By Lionel Menchaca | Mar 21, 2017

Bonin Bough kicked off the second half of our 2017 Movers & Shapers conversations with a bang. You can check out my part 1 recap post here if you happened to miss it. Topic: Keynote Discussion with Bonin Bough Bonin Bough, Host – CNBC’s Cleveland Hustles; Follow Bonin Bough on Twitter @boughb Key Takeaways: Bonin has tons of digital and: […]

Meet PreCommerce Speaker: Rohit Bhargava, Author, Entrepreneur and Nice Guy

By Aaron Strout | Mar 20, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! Each year, leading up to and following our live events in Austin, we host a series of blog interviews with the speakers from our PreCommerce Summit and Movers & Shapers talks. This year, we are continuing the conversation after the events because there was so much good content. Our: […]

Highlights from W2O Group’s 2017 Movers & Shapers (Pt. 1)

By Lionel Menchaca | Mar 20, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! W2O Group did an incredible job of bringing top talent speakers during SXSW. Not only for our PreCommerce Summit, but for our Movers & Shapers event as well. This a fast-paced half day event featured top innovators who will discuss what’s next in business and technology. Topics: […]

Highlights from W2O Group’s 2017 PreCommerce Summit (PT. 2)

By Lionel Menchaca | Mar 16, 2017

From speaker videos to event photos our recap page of W2O at SXSW has it all! The second half of the 2017 PreCommerce Summit continued the momentum that I blogged about in the part 1 highlights. And it’s not just folks like me who recognized the quality of the speakers. #W2OatSXSW Precommerce Summit is one of the best events I attended.: […]