CommonSense Blog

JPM 17: Regardless of Policy, Healthcare Technology for a Value-Based World Will Win Out

By Jenny Laurello | Jan 11, 2017

They’re the questions on everyone’s mind. What is the fate of the Affordable Care Act? If “repeal and replace” becomes reality, what exactly does that replacement look like? And for those at the intersection of healthcare and technology, how will these policy changes that impact digital health investments in 2017 and beyond? At the 35th […]

Technology Needs to Advance Care: One Expert Weighs in on Health IT’s Mission

By Jenny Laurello | Jan 06, 2017

Every year, healthcare IT plays an even more prominent role at the J.P. Morgan Healthcare Conference. In fact, JPM-related conversations that fell under the digital health topic umbrella surpassed that of biotech on Twitter at last year’s event. As San Francisco prepares for its annual invasion of healthcare and biotech visionaries, W2O asked Senior Managing […]

Patient Experiences Are Important

By Emily Poe | Dec 12, 2016

The health care industry has been talking a lot about patient centricity lately, but no one is completely sure what it means. Is it enough to use language that is accessible at, say, a 4th-grade reading level?  Should our goal be to help patients have “better” conversations with their physicians? Is it about arming patient […]

My Fellowship at Brewlife: Dianique Ashley

By Dianique Ashley | Nov 08, 2016

W2O Group’s Future Leaders in Healthcare Fellowship, created in partnership with The LAGRANT Foundation, has given me the necessary exposure to know what it’s like to work within an agency. Different from my previous experiences, W2O Group taught me what it means to serve the client first. While internalizing this new knowledge, I have learned […]

US Chamber of Commerce Presentation – Keynote on Innovations in Healthcare

By Bob Pearson | Oct 19, 2016

On Tuesday, October 18th, I spoke to a group of healthcare leaders at the U.S. Chamber of Commerce Health Forward Summit on “innovations in healthcare”.  Here is my view below and my slides. We have three key drivers of transformation change occurring simultaneously in healthcare, which I frame like this: The Information Genome – we […]

Diagnosing the Online Zika Outbreak

By Steven Cutbirth | Aug 05, 2016

The recent Zika infection of 14 people in a Florida community near Miami – the first case of U.S. transmission from local mosquitoes – has further raised fears that the U.S. will face a large domestic Zika outbreak. With increased news coverage on the domestically transmitted cases as well as the upcoming Olympic opening ceremonies on […]

The Future of Oncology and How the Ecosystem Will Evolve: Perspective from the Cancer Research Institute

By Jim Weiss | Jun 07, 2016

At this year’s ASCO meeting, thousands of abstracts were presented demonstrating both foundational and pioneering research that will no doubt advance our understanding of cancer.  However, we still don’t have a cure and there is more work to be done. Great scientists, companies and institutions are working every day to help discover new treatment approaches […]

W2O Group Partners With Baylor Scott & White Health for Inaugural Digital Health Summit — Pt. 2

By Steven Cutbirth | Jun 02, 2016

W2O Group is excited to partner with Baylor Scott & White Health (BSWH) to launch their inaugural Digital Summit in Austin, TX today! The event was dreamed up as a way to connect executives at the BSWH with innovators across multiple industries to inspire them to improve patient and physician experiences by utilizing innovative technologies. […]

W2O Group, The LAGRANT Foundation Announce First-of-Its-Kind Healthcare Communications Fellowship Targeting Ethnic Minorities

By Jim Weiss | Mar 29, 2016

$50,000, three-year commitment to develop future leaders LOS ANGELES–(BUSINESS WIRE)–W2O Group today announced a $50,000, three-year commitment to The LAGRANT Foundation (TLF) to fund the Future Leaders in Healthcare Fellowship Program targeting ethnic minority candidates pursuing careers in healthcare communications. Spearheaded by W2O Group Founder and CEO Jim Weiss and TLF Chairman and CEO Mr. […]