CommonSense Blog

We Won’t Have an End to Cancer

By Eileen O'Brien | Mar 23, 2017

“We won’t have a world without cancer, but a world where we have rapid detection and eradication,” according to Jeff Hammerbacher, Hammer Labs. After attending a number of health sessions at South by Southwest in the past week, two key themes emerged around the devastating topic of cancer. Behavioral changes are the future “Up to […]

10 Content Ideas for Health Advocacy Bloggers

By Missy Voronyak | Mar 02, 2017

This year will mark my tenth year of blogging. What started as an online journal to share personal stories and photos of my children quickly, and surprisingly, evolved into a powerful platform for education. After my youngest child was diagnosed with multiple, life threatening food allergies, I began sharing how we managed the food allergy […]

Personal Branding and How to Differentiate Yourself in the Workplace: 10 Key Takeaways from the MedtechWomen Event

By Katie Ahlstrom | Mar 01, 2017

“When it comes to building your brand, it’s simply driving the reputation you want,” said Stacy Enxing Seng. “You earn this by sharing characteristics you’re proud of.” Stacy Enxing Seng, a Venture Partner at Lighstone Ventures, is a self-proclaimed “non-expert” in personal branding but has learned from experience that a successful and fruitful career comes […]

Panel Picks: Top SXSW Healthcare Panels

By Greg Matthews | Feb 17, 2017

There is nothing like the rush of SXSW in Austin, TX! Every year I am blown away by the innovation, collaboration and depth of talent that comes into town for this iconic festival. Based off this year’s SXSW Interactive schedule 2017 will be packed with incredible sessions surrounding everything from government, VR, sports, journalism, fashion […]

Research Collaboration Uncovers Biases in UK/US Physician Discussions on E-Cigarettes

By Yash Gad, Ph.D. | Feb 10, 2017

With the growing use of electronic cigarettes in global markets and age groups, public opinion on their use has ranged from acceptance as an alternative to other forms of smoking (and potentially as a smoking cessation aid) to growing concerns about long-term health effects, especially in teens. To cut through the noise it is vitally […]

JPM 17: Regardless of Policy, Healthcare Technology for a Value-Based World Will Win Out

By Jenny Laurello | Jan 11, 2017

They’re the questions on everyone’s mind. What is the fate of the Affordable Care Act? If “repeal and replace” becomes reality, what exactly does that replacement look like? And for those at the intersection of healthcare and technology, how will these policy changes that impact digital health investments in 2017 and beyond? At the 35th […]

Technology Needs to Advance Care: One Expert Weighs in on Health IT’s Mission

By Jenny Laurello | Jan 06, 2017

Every year, healthcare IT plays an even more prominent role at the J.P. Morgan Healthcare Conference. In fact, JPM-related conversations that fell under the digital health topic umbrella surpassed that of biotech on Twitter at last year’s event. As San Francisco prepares for its annual invasion of healthcare and biotech visionaries, W2O asked Senior Managing […]

Patient Experiences Are Important

By Emily Poe | Dec 12, 2016

The health care industry has been talking a lot about patient centricity lately, but no one is completely sure what it means. Is it enough to use language that is accessible at, say, a 4th-grade reading level?  Should our goal be to help patients have “better” conversations with their physicians? Is it about arming patient […]

My Fellowship at Brewlife: Dianique Ashley

By Dianique Ashley | Nov 08, 2016

W2O Group’s Future Leaders in Healthcare Fellowship, created in partnership with The LAGRANT Foundation, has given me the necessary exposure to know what it’s like to work within an agency. Different from my previous experiences, W2O Group taught me what it means to serve the client first. While internalizing this new knowledge, I have learned […]