CommonSense Blog

Vive la Femme: Rediscovering Purpose and Unbiased Commitment to Excellence

By Jim Weiss | Jun 06, 2017

This past week, I participated in PRWeek’s Hall of Femme breakfast in New York recognizing “breakthrough women” in the communications profession. The Hall of Femme honors women who have made a significant mark on the work, people and the growth of the industry. The event had special meaning for me on a number of levels and I experienced a range of emotions, some overwhelming at: […]

Q2 Reading List: Vietnam, Data, Energy and Leaders

By Bob Pearson | May 31, 2017

I often like to read a series of books in one area of interest, so I can get a better perspective. This quarter, my area of interest was Vietnam. The first book, Dereliction of Duty by H.R. McMaster, current National Security Advisor, provides a PhD thesis level summary of the decisions made from President Kennedy through President Johnson and their: […]

Chief Marketing Officer, Aaron Strout Chats With New Board Members John H. Johnson and Charlene Prounis

By Aaron Strout | Apr 19, 2017

We recently announced that we are strengthening our board of directors with healthcare industry veterans John H. Johnson and Charlene Prounis to accelerate evolution and scaling. Our Chief Marketing Officer, Aaron Strout was able to chat with both John and Charlene. During his conversation with Charlene, they covered both the landscape of healthcare and marketing, and  even touched on why you can’t go: […]

One Every 20 Minutes: Getting to Zero

By Emily Poe | Apr 12, 2017

A cure for cancer has been the most fervent prayer for far too many patients and their families since cancer was identified as a deadly foe many centuries ago. It remains a holy grail of modern medicine, and researchers and physicians around the world are working day and night to conquer it. But are we thinking about curing cancer in: […]

Making it Real: Preparing the Next Generation of Professionals

By Gary Grates | Mar 20, 2017

Syracuse University’s Newhouse, W2O Center for Social Commerce, and the Future of Public Relations/Communications Education in a Digital World Last Thursday (March 16) Syracuse University’ S.I. Newhouse School of Public Communications (includes the W2O Center for Social Commerce) took top honors for the second year in a row as the Outstanding Education Program in the industry by PRWeek at its: […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of hosting some amazing bands, including: […]

W2O Group Presents Firing-Up Emerging Leaders (FUEL) Forum: How Millennials Are Writing the Rulebook in a Digitally-Driven World

By Lauryn Botterman | Feb 27, 2017

Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm. We’ve also tangibly shifted the way: […]

My W2O Group Journey Part II

By Andrew Echeguren | Feb 24, 2017

Almost exactly a year ago, I tried my hand at blogging about my transition from Intern to Account Associate here at W2O Group. Despite being onboard full-time for barely a few months and meek when it came to putting pen to paper, I enjoyed the experience. I was still very wet behind the ears last February, but had had made: […]

Why Suck?: Values Core to Going. Ahead. at W2O Group…

By Jim Weiss | Nov 04, 2014

We’ve had an informal set of core values since I started this business nearly 14 years ago, and they really haven’t changed.  As we continue to grow, it’s critical for us to provide a consistent contextual framework, clarity and guidance across the organization as to the behaviors and actions that are expected and rewarded at W2O Group companies.  By formalizing: […]