CommonSense Blog

Chief Marketing Officer, Aaron Strout Chats With New Board Members John H. Johnson and Charlene Prounis

By W2O Group | Apr 19, 2017

We recently announced that we are strengthening our board of directors with healthcare industry veterans John H. Johnson and Charlene Prounis to accelerate evolution and scaling. Our Chief Marketing Officer, Aaron Strout was able to chat with both John and Charlene. During his conversation with Charlene, they covered both the landscape of healthcare and marketing, and  even touched […]

One Every 20 Minutes: Getting to Zero

By Emily Poe | Apr 12, 2017

A cure for cancer has been the most fervent prayer for far too many patients and their families since cancer was identified as a deadly foe many centuries ago. It remains a holy grail of modern medicine, and researchers and physicians around the world are working day and night to conquer it. But are we […]

Making it Real: Preparing the Next Generation of Professionals

By Gary Grates | Mar 20, 2017

Syracuse University’s Newhouse, W2O Center for Social Commerce, and the Future of Public Relations/Communications Education in a Digital World Last Thursday (March 16) Syracuse University’ S.I. Newhouse School of Public Communications (includes the W2O Center for Social Commerce) took top honors for the second year in a row as the Outstanding Education Program in the […]

#W2OatSXSW: Musicians We Admire

By Bob Pearson | Mar 08, 2017

Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of […]

W2O Group Presents Firing-Up Emerging Leaders (FUEL) Forum: How Millennials Are Writing the Rulebook in a Digitally-Driven World

By Lauryn Botterman | Feb 27, 2017

Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm. We’ve […]

My W2O Group Journey Part II

By Andrew Echeguren | Feb 24, 2017

Almost exactly a year ago, I tried my hand at blogging about my transition from Intern to Account Associate here at W2O Group. Despite being onboard full-time for barely a few months and meek when it came to putting pen to paper, I enjoyed the experience. I was still very wet behind the ears last […]

Why Suck?: Values Core to Going. Ahead. at W2O Group…

By Jim Weiss | Nov 04, 2014

We’ve had an informal set of core values since I started this business nearly 14 years ago, and they really haven’t changed.  As we continue to grow, it’s critical for us to provide a consistent contextual framework, clarity and guidance across the organization as to the behaviors and actions that are expected and rewarded at […]

Building the Most Value for Our Clients

By Bob Pearson | Feb 02, 2017

Our goal is always to provide the most value for our clients in all we do.  It starts with our team.  And this is why we are placing more emphasis in the months and years ahead on building a more diverse workforce that identifies a wider range of talent and perspective.  Diversity of people = […]

Meet Our Managing Director of Digital Media, Amy Lamparske

By Aaron Strout | Jan 26, 2017

We at W2O Group have been on a little bit bit of a hot streak lately with three new(ish) acquisitions, the appointment of our CEO, Jim Weiss, to the board of the LAGRANT Foundation and now the hiring of a rare talent, Amy Lamparske, who as a managing director will head up our PESO media efforts. Amy […]