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We are excited to announce that in partnership with The LAGRANT Foundation (TLF), our company recently welcomed four bright, aspiring communicators to multiple offices across the country. The four new team members will contribute to various areas of the agency’s public relations and communications teams.

Instead of us trying to summarize why these four bright, young women decided to work with the LAGRANT Foundation and ultimately join W2O Group, we thought we’d let them speak for themselves. Below you will find the four podcast interviews I conducted with Zahara, Jenna, Perla and Karen. Thanks to all four for taking time out of their busy schedules to share their stories.

Zahara Fisher, Account Associate 

Zahara Fisher, W2O Intern

Kim Hunter, the Founder of The LAGRANT Foundation is a close family friend so senior year he and the Foundation reached out to the organization on my behalf. It was nice because I had applied to many companies and it’s different having an actual person reach out and bring attention to your application instead of just submitting online. Overall, I think it’s a really great program for helping under-represented groups like myself as a minority get more opportunities and resources that can be a little more difficult otherwise.”

“The thing I really like about W2O is – I had heard about it before – the organization has a great reputation, has grown quickly, works with really great clients. Also – the people. Every time I left a conversation with someone at W2O Group, I left wanting to give the person a hug.  Everyone here is so personable, so smart, and really driven and dedicated to the work they do. I also really like the focus on analytics. It’s nice to have the data support all of the activities going on here.”

Listen to my interview with Zahara below:

Jenna Aguilera, PR Fellow

Jenna Aguilera, W2O Intern

I joined PRSSA my junior year. I wanted to jump right in and get as involved as a could. In PRSSA I met the president of the Pepperdine chapter and she was really involved in The LAGRANT Foundation. She told me about all of the great programs and scholarship opportunities. Ever since, I’ve been happily involved with the LAGRANT Foundation.”

“I got involved with W2O Group as a two-pronged approach. One of my professors was really involved in healthcare PR. She had one of her fellow colleagues come to our class, and he referred me to W2O. Shortly after that, I found out TLF had a partnership with W2O so it was great to see it hit on both ends of my network.”

Listen to my interview with Jenna below:

Perla Serrano, Account Intern

Perla Serrano, W2O Group Intern

Overall I’ve had a very good experience at W2O. It’s definitely fast paced, everyone is also very friendly and helpful. I like that I’ve been experiencing this because I think it’ll prepare me for not only my next school year, but also my next job.”

“I found The LAGRANT Foundation through PRSSA I’ve been heavily involved in PRSSA since my sophomore year. Recently, The LAGRANT Foundation contacted our President and told us they had an opportunity to do some networking and professional development.”

“I thought to myself, ‘do I want to do this and take a leap into a field i’m not familiar with?’ I’m glad I did because the worst thing that could happen is that it doesn’t work out. It was a very nerve-racking process but I’m glad it all worked out.”

Listen to my interview with Perla below:

Karen Kyi, Account Intern

Karen Kyi, W2O Group Intern

I found out about The LAGRANT Foundation through a campus organization at my school called American Marketing Associate. I was immediately drawn to their mission which is providing opportunities and support for students of color and minorities in the field of communications, or marketing. I thought, ‘How often do you get to work that closely with a CEO?’ They’ve helped me so much – I feel like I’ve learned a lot and grown a lot. They’re a great organization and I hope more people can get involved with them.”

“I met Jim and I thought, ‘wow I really like the environment here. The CEO seems great.’ And now I’m here and my experience so far has been really great.

Listen to my interview with Karen below:

 

 

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Supporting Women (and Men) During the Most Important Event in Their Lives   

Becoming a parent is by far one of the most significant times in a person’s life.  However, the ability to balance parenthood and work is very challenging and stressful. For women, in particular, transitioning back into the workforce knowing your employer is truly supporting you is often cited as the key determinant in successfully resuming one’s career.

Throughout my own career, I’ve heard employers tell women to just speak up more, be more assertive, and have a voice to ensure they are provided fair and equitable treatment in the workplace.

That’s great, but those are just words… unless you do something about it.

Jim Weiss recently said during PRWeek’s Hall of Femme breakfast panel, “don’t just tell women to speak up, actually listen, and help” the comment resonated both in the room and in our firm because it wasn’t just lip service, it’s W2O’s philosophy.

A prime example is the creation of what we believe is the first of its kind, new program called “Your Fourth Trimester™” designed to address an underlying unmet need for new moms (and dads): advice, support and assistance as they re-enter the workforce after maternity leave or welcome a new addition to their family.

Your Fourth Trimester™ was ‘born’ out of focus groups with new moms, parents-to-be, and those with children to find out how best we could support them. We heard they wanted more paid time – and time in general to care for their newborns, so we improved our parental leave (now up to 16 paid weeks for birth parents and up to 11 weeks for secondary caregivers or non-birth parents) – something many companies are offering. But we also heard that they really needed support right before and during their emersion back to work.

So in under one month, we engaged an incredible coach – Barbara Palmer of Broad Perspective Consulting – to design this innovative new offering. Barbara’s experience is perfect for this – she’s a leadership coach focused on accelerating the development of women into leadership roles and, as a working mom of 2, has held leadership roles in marketing and advertising organizations (among them, SVP of Marketing Operations for United Online and President of The Search Agency).  It couldn’t be a better match.

“W2O is doing something that is so innovative and employee-first.  To think of the changing needs of an employee transitioning to their role of working parent is a real differentiator,” said Palmer. “We’ll be covering issues such as ‘Mommy Guilt’, ‘Love Work AND Be a Better Mom,’ Time Management, among many others.  This is a program that allows a neutral third party to coach employees and should yield long term retention for W2O.

It’s programs like this that really tell those of us – whether we’re planning to have a baby or not – that this is the type of company you feel proud working for,” said Dana O’Brien, group director. 

And Sara Vlasach, senior director, who has already enjoyed the benefits of the program shared, “I wish all companies had a program like this. I’ve seen many great female leaders leave the workforce a year or 2 after they have a baby and I can see why. But having a company support you with a personal coach helps to reduce roadblocks, let’s you better navigate new and difficult situations, and is just empowering when you need it most.”

We’re just had our first dad go through this program and we’re looking forward to his feedback as well.

It is truly an exciting time at W2O.  Leadership is focused more than ever on employee development, career pathing, innovation, and committed to exploring new programs and policies such as this one.

Your Fourth Trimester™ is a great example of how we’re giving everyone at W2O the support they need to “speak up” and shape “their” work environment in a way that benefits both work and personal life.

Creating and sustaining a diverse and inclusive culture will always be a work in progress.  Thinking with our hearts and our heads, listening, and acting in a responsive manner means we all work in a respectful, collaborative, and inclusive culture.

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This past week, I participated in PRWeek’s Hall of Femme breakfast in New York recognizing “breakthrough women” in the communications profession. The Hall of Femme honors women who have made a significant mark on the work, people and the growth of the industry.

The event had special meaning for me on a number of levels and I experienced a range of emotions, some overwhelming at times.

First, our very own Jenn Gottlieb and Annalise Coady, were honored as 2017 Champions of PR! Jenn and Annalise are certainly “champions” and their contributions and leadership are felt by all of us and our clients each day. We extend our heartfelt congratulations for their respective personal sacrifices and professional commitment to making the firm the best it can be!

Annalise, Jenn & Eric at the #PRWeekUSHallofFemme
Photo Credit: Eric Bacolas

Second, my life has been shaped by tremendous influences, many of them women, starting with my mom who died two years ago of advanced lung cancer. She was a successful business owner and CEO in a very male-dominated industry and I witnessed first-hand her incredible intellect, drive, perseverance and integrity. She and my dad, an optometrist who owned his own practice, instilled an understanding of equality, inclusion, confidence and respect in me and my siblings Beth and Harry, which directed our beliefs, attitudes and actions through our careers and in our lives.

Third, when I started the firm, it was literally me and what came to be known as the “Marin Mommies,” women equally dedicated to their families and their work. Together, we forged through the early years building a strong foundation for what was to become W2O Group years later. Our work ethic and philosophy based on equality, inclusion, quality work, client service, empathy and diversity catalyzed our relationship and set the tone for the future.

I’ve always taken this all pretty personally and that hasn’t really changed.

So, I applaud PRWeek – particularly organizers Julia Hood and Bernadette Casey — for driving the discussion and creating a forum to explore critical issues of gender work and pay equity to ultimately improve our collective thinking and behaviors. I plan to remain a major voice and active catalyst to drive real action and change in the industry.

In assessing the topic of women leaders, the profession has come a long way in terms of diversity, inclusion and respect but certainly there is more to do.

Much more.

Accepting that perfection is an aspiration not a destination and learning is a continuous path for firms like ours, corporations, practitioners, peers and colleagues, allows us all to seek deeper knowledge.

The keynote address was by Michael Sneed, CCO, J&J, who spoke of being encouraged by his grandmother, an early entrepreneur in the healthcare field, and infusing the lessons she taught him regarding values (knowing your job, your business), resilience (bouncing forward through adversity), confidence (turning thoughts into actions), and impact (leaving your mark on everything you touch).

Listening to the formidable women honorees tell their stories of perseverance, struggle, anxiety, self-worth, and achievement was incredibly moving, personally inspiring and professionally enlightening. In addition to listening to these various women leaders share their experiences and insights, I was privileged to sit on a panel called “Everyone’s Issue: Male Execs Weigh In” with Richard Edelman, CEO-Edelman; John Brockelman, Global Head of Marketing and Communications-State Street Global Advisors; and Tony Wells, Senior Vice President and CMO, Schneider Electric.

So what did the men have to say?

Photo Credit: Eric Bacolas

There was no debate among the male leaders that pay equality, respect, inclusion and career advancement must be an organizational imperative permeating the entire business, and all pledged to continue ensuring values, policies and behaviors reflecting such commitment.

In W2O’s case, I shared some important and exemplary facts – three of our five “OpCos” are led by women, 67% of our entire workforce are women with 57% at/above director level. Our pay scales are regularly reviewed and updated to ensure pay equity mostly based on value, first and foremost, an individual brings to their jobs, clients, colleagues and the company, regardless of gender or any other factor.

But these are just numbers and by that measure we are doing pretty well compared to our and most every other industry.

While I’m proud of this, we must recognize continuous improvement is necessary from listening to and really hearing your needs, working with different styles of managers and colleagues, addressing unconscious bias and encouraging and developing mentors who reflect our values and motivate the right actions and behaviors.

Getting there is a mission we all need to sign up for.

It comes down to staying awake, showing up, listening fully, and taking action!  In other words, we are always ready to #DealWithIt.

As a firm, an important step was bringing in our first Chief People Officer, Eric Bacolas, to lead our HR area and the dedicated pros who work diligently to help us scale and strengthen our culture and work environment. Eric and team are in the throes of designing systems, processes and tools to help us improve our ability to work collaboratively and deliver at scale as #OneTeamOneDream that is #BetterTogether. We are fielding a survey soon to get your input and welcome your input and ideas proactively at any time.

Beyond that, as a leadership team we are actively involved in creating and sustaining a diverse environment supported by a culture of inclusion — whether it’s by investing in recruiting, training and development, succession planning, relatively free ability to move to new offices or new roles, innovative programs like The Fourth Trimester to ease job re-entry for returning parents or other ongoing or planned cultural initiatives.

We are also committed to developing the next generation of professionals through partnerships with organizations such as The LaGrant Foundation – to foster diversity in healthcare communications – or through our relationship with Syracuse University and the W2O Center for Social Commerce all of which actively help change our professional landscape for the better.

Our goal is clear and has never changed: to create and sustain a firm where ideas count and people can do their best work for clients regardless of gender, sexual orientation or ethnicity! It has been and will always be a meritocracy where those that do their best and make us the best firm we can be for clients do the best.

My mom and dad (and certainly all of you) would not let me or us have it any other way … you have my word on that.

I often like to read a series of books in one area of interest, so I can get a better perspective. This quarter, my area of interest was Vietnam.

The first book, Dereliction of Duty by H.R. McMaster, current National Security Advisor, provides a PhD thesis level summary of the decisions made from President Kennedy through President Johnson and their staffs, related to the beginning of the Vietnam War. I found this book to be informative and chilling in its unrelenting focus on the decisions that were made that impacted far too many lives.

The next book, The Sympathizer, by Viet Thanh Nguyen, won the 2016 Pulitzer Prize for Fiction. It is narrated by a double-agent who starts in Vietnam, moves to the US and I won’t say more. It’s well-written and an interesting look into the mindset of those torn between love for their homeland and a desire to get away from communism and all of the confusion this can cause.

I finished the Vietnam series with Through the Valley: My Captivity in Vietnam, by Col William Reeder who recently marked his 45th anniversary as a POW in Vietnam. His heroic journey and what it taught him and now us is worth the read. In today’s world, it can often be difficult to relate and realize how brave our veterans were and continue to be in the face of danger we can barely fathom.

The three books, overall, showed the dysfunction of the war, the contradictions for those native to Vietnam and the extraordinary efforts and courage of those who fought in this war.

The next series of books was focused on data. First, I read The Undoing Project by Michael Lewis, which follows two Israeli researchers who expertly analyze how our mindsets often distort our view of reality. A very topical book as we all wonder how and why millions of people are impacted by fake or highly biased news. It turns out we have enough trouble keeping things straight without any untoward help. The next book in this series was The Dark Net: Inside the Digital Underworld by Jamie Bartlett, which outlines the hidden world of the web. It’s too often a home for anonymous hate, illicit transactions and behavior that can be surprising. Yet, it is important to become expert at its role in society, since it is real and the dark net is increasingly the place to hide from society in plain sight.

I finished up the quarter with two very interesting reads. The first is a book called The Green and the Black by Gary Sernovitz. Gary, who writes with a sense of humor, discusses fracking and the growth of this industry. His perspective is fairly unbiased, which is rare on this topic. He is also the brother of Andy Sernovitz, founder and CEO of Socialmedia.org, so if you know Andy’s sense of humor, you’ll realize these brothers are similar in that regard. The final book was Bob Lutz’s book, Icons and Idiots, which is a travelogue of Bob’s views of his bosses throughout his career and what he learned from each, including those he thought were fairly poor leaders. Lutz, who was one of the more creative executives in the automotive industry for many years, never disappoints in his unvarnished views on life.

For next quarter, I am planning to start with a political theme. I will start with Shattered and then read one book each from the side of conservatives, liberals and libertarians.

As always, look forward to your suggestions for books that you are reading.

Best, Bob

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We recently announced that we are strengthening our board of directors with healthcare industry veterans John H. Johnson and Charlene Prounis to accelerate evolution and scaling.

Our Chief Marketing Officer, Aaron Strout was able to chat with both John and Charlene. During his conversation with Charlene, they covered both the landscape of healthcare and marketing, and  even touched on why you can’t go wrong with listening to The Eagles greatest hits. Take a listen below.

Additionally, Aaron sat down with John H. Johnson discussing all things healthcare, how the digital age has shaped the industry and the necessity of ’80s hits on a desert island. Take a listen below.

 

What else going on at W2O Group? Check out our news!

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A cure for cancer has been the most fervent prayer for far too many patients and their families since cancer was identified as a deadly foe many centuries ago. It remains a holy grail of modern medicine, and researchers and physicians around the world are working day and night to conquer it.

But are we thinking about curing cancer in the right way? Cancer isn’t one disease, and in fact, no two cancers are alike. The biological diversity within single tumors themselves is staggering. In fact, it’s very unlikely that there will ever be one cure for cancer. But there will be cures.

Scientists, in fact, have made tremendous advances against many types of cancer, like prostate cancer, the most common cancer diagnosis in men worldwide after skin cancer. It affects three million men in the U.S. and 14 million worldwide. Diagnosis and treatment have advanced to the point where many men are able to live long and otherwise healthy lives when the cancer is diagnosed early. Despite these significant advances in diagnosing and treating prostate cancer, it takes far too many lives: a man dies of the disease in the U.S. every 20 minutes. About 1 man in 39 will eventually die of prostate cancer.

But researchers are closing in on developing a variety of curative approaches – fueled by a powerful driving force in the Prostate Cancer Foundation (PCF). Founded 23 years ago, PCF funds innovative research and researchers with the potential to make a difference in patients’ lives. Over the past two decades, tremendous advances have been made, driven by PCF’s ability to deliver resources to top scientists and cut through red tape. A multi-pronged approach to curing almost all types of prostate cancer is now within sight of the very scientists PCF is funding.

PCF has already helped advance six medicines that are now available and extending the lives of men living with advanced disease. Research largely funded by PCF has identified 19 prostate cancer genes and make strides each day in developing precision treatments to target these genes. PCF’s goal is to have a range of therapies available that, if used in combination, would dramatically reduce the number of prostate cancer deaths within five years and, quite possibly, in other cancers as well. To get there, PCF has launched Many vs Cancer, a national crowdfunding initiative, aimed at using strength in numbers to power the urgent research needed to fund life-extending, life-saving, curative therapies for prostate cancer.

And we at W2O Group want to be a part of this remarkable effort. Our experience and passion for communicating the best in science and medicine has put us in a position where we believe we can effectively amplify PCF’s mission.

We are proud to have been chosen recently by PCF as their communications agency of record, and are thrilled to support our new colleagues at PCF. But we wanted to do even more, because we see that the goal is within sight: we see the future advances that will help patients live longer and longer.

To that end, we are making a donation of pro-bono staff time to extend the reach of the important work we will be doing together with PCF. We’re excited to be a part of PCF’s efforts to go that last mile for the all too many men and their families being devastated by prostate cancer, and encourage others to join the Many Versus Cancer movement or donate to support these breakthrough efforts.  Together, we are hopeful for the elusive cures nearly within reach.

Syracuse University’s Newhouse, W2O Center for Social Commerce, and the Future of Public Relations/Communications Education in a Digital World

Last Thursday (March 16) Syracuse University’ S.I. Newhouse School of Public Communications (includes the W2O Center for Social Commerce) took top honors for the second year in a row as the Outstanding Education Program in the industry by PRWeek at its annual awards dinner!

This is significant not only because it recognizes Newhouse for its continued outstanding commitment to academic excellence in a constantly changing environment – the number of institutions offering communications, PR, digital and marketing curricula has grown significantly over the last ten years as have the number of educational formats. Most importantly, amid those shifts some 80% of Newhouse undergraduates have a full-time job six months after graduation. An equally impressive statistic is the diversity of the study body: 25% of undergraduates and 30% of graduates being minorities and 36% of faculty are minorities.

Keeping ahead of such a dynamic environment means experimentation and innovation become the norm under the leadership of Dean Lorraine Branham. One such program is keeping professors, students, executives, and global organizations immersed in the digital transformation engulfing industry and our lives and is a major component in Newhouse’s success.

The 2017 Center for Social Commerce team at W2O Group’s SXSW events.

In 2012, a major gift from Jim and Audra Weiss, both Syracuse graduates (Jim = Newhouse; Audra = Whitman School of Management) established the W2O Center for Social Commerce, kicking off what has become the premier academic-industry partnership in the profession.   Now five years in the making, the Center has achieved some very impressive milestones:

  • Over 1,000 students and professors have been immersed in the digital/social models and methodologies giving rise to the age of influence that is transforming perspective, perception, and purchase
  • Notable client executives from Chevron, Medtronic, General Motors, Verizon, Harley-Davidson, Delphi, among other have shared their insights, experiences on business and the profession
  • Eight Newhouse students have participated in a year-long Ambassadorship that included paid summer internships at W2O offices gaining valuable training and experience
  • Three Research Studies have been published in the areas of organizational communications, social excellence, and change
  • Several students have been hired by W2O or one of its clients
  • A novel internship program between W2O Group and Medtronic to develop both corporate and agency skills – students serve at both Medtronic and W2O on the Medtronic business
  • On-campus career counseling and development in the areas of resume writing, critical skills development, strategy and program planning, analytics, and insight formulation
  • A first-of-its-kind Certificate in the Social Commerce educational program for mid-to-senior professionals featuring W2O professionals along with industry experts in digital and social
  • Connections with other SU schools such as Whitman (Management), Maxwell (Public Affairs), and the School of Information Studies, expanding its influence and partnership across the University
  • Established a new course in the Newhouse curriculum on Analytics to be taught in Spring 2017 semester
  • On-going conversations and development sessions with faculty on the changing landscape of the industry and integrating the changes in the curriculum

“The partnership with W2O is by far one of the most important for Newhouse,” said Rochelle Ford, Ph.D., APR, Department Chair, Newhouse School.  “Students, faculty and the administration all gain a tremendous advantage from the knowledge, innovation, and commitment by the firm and its outstanding staff.”

Added Maria Russell, Co-Director, W2O Center for Social Commerce and Director of Executive Education at Newhouse, “Jim and Audra established a legacy of continuous learning for Newhouse students, ensuring they possess the confidence and capabilities to succeed in their careers.  The Center is a mix of ideas, practical skills, new thinking, strategic insights, tactical approaches, methods and methodologies, all challenging the status quo.  It is truly unique in its approach and execution.”

As Newhouse’s Department of Public Relations accepts this prestigious honor for the second consecutive year, assessing its formula for maintaining excellence can be summed up as follows:

  • Focus on Marketplace and Skills – Building and operating a globally renowned school of higher learning is akin to leading any major organization.  In Syracuse’s case, an incredible comprehension of the market – the market for talent.  What skills are companies looking for, needing, and developing based on their business expectations?
  • Connectivity to Students –  Bridging marketplace realities with student development is the basis for how successful job placement is upon graduation.  The right mix of course study, internships, mentorships, thought leadership, research, etc., determines one’s attractiveness in the marketplace.
  • Innovation and Experimentation – Given the pace of technology and the move toward individual, inclusive, and interactive, adopting and adapting to new forms of content, platforms, and formats in education is essential in acquiring mind share and developing thinking to today’s student.

All of us at W2O Group are proud and honored to be part of the Newhouse family and supporters of all institutions aimed at preparing the next generation of practitioners to conduct themselves with the highest levels of competence and integrity!

*A special thank you to W2O staffers Meriel McCaffrey and Lauryn Botterman (both SU Newhouse alums) for all their efforts in keeping the W2O Center for Social Commerce relevant and meaningful!

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Every year, we geek out on digital trends for a few days during our PreCommerce and Movers & Shapers Summit…..then, we need to take a break and eat some barbecue, drink a few beers and listen to some of our favorite bands at our Saturday night Geek-a-Cue.  Over the years, we’ve had the pleasure of hosting some amazing bands, including Lord Huron, Black Pistol Fire, Monte Montgomery, These Mad Dogs of Glory, Black Joe Lewis & The Honey Bears, Whiskey Shivers, the Reliques and more.  Pretty awesome group.

It leads to some magical moments.  Last year, we witnessed Black Pistol Fire break out as a band in front of 1,000 of us.  It was one of those moments where you just say “wow, this band is going big”.

This year we continue the tradition of hosting outstanding artists at #W2OatSXSW events:

  • During our annual PreCommerce Summit, we will hear from Joe, Marc’s Brother, thanks to our partner Bayer. This is a very talented band consisting of three guys from Jersey who can go from three-part harmonies to “psychedelic freak-out” in just a few bars.  Not a bad way to end our first day.
  • On Saturday night after our Movers & Shapers Summit, we will host our GeekACue, which starts with the Eric Tessmer Band (amazing Austin-based musician), then features LOLO (recently featured on the Bachelor) and ends with Tameca Jones (powerful, soulful vocals, also from Austin) for our after party.

Every year, we create a playlist that contains our favorites for our friends.  This year, what I thought I would do is share two lists that I keep myself on Spotify.  The first is called “Austin Bands”.  In this list, I put in top songs and bands that I’m listening to at the moment.  The list changes throughout the year.  The second is called “Bob P Favorite Songs”.  You’ll hear some Black Pistol Fire, These Mad Dogs of Glory and other favorites from Zeppelin to The Stones and more.  And here is our list of favorite songs from our Austin team for W2O Group.

Have fun in ATX!  See you soon, Bob

Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm.

We’ve also tangibly shifted the way marketers, reporters and businesses communicate and engage with us. As Bob Pearson explained in Storytizing, aligning the right message with the right audiences in the right time and place is more critical than ever. As the first generation of digital natives, millennials represent a particularly unique audience. We inspired organizations to adopt our preferred methods of communication—namely, social and digital media—in order to share their messages effectively

Inspired by this concept, and recognizing the impact that emerging leaders have had on the workplace, W2O Group is excited to host its first-ever Firing Up Emerging Leaders (FUEL) Forum this week in New York, a Social Media Week event. At FUEL Forum, we’ll bring together an ambitious group of young professionals to share advice and discuss the opportunities ahead of us. The event will be headlined by a stellar lineup of speakers across varied areas of expertise (see below), who have proven to be rising stars and trailblazers in their respective organizations

As a platform for millennials to connect and learn from each other, there’s so much potential for FUEL Forum to spark positive momentum for the next generation of innovators and C-Suite leaders. Stay tuned for highlights and insights from the event, and follow the conversation with the hashtag #SMWFUEL.

FUEL Forum Program & Speakers

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This blog was co-authored by Jacquelyn Matter, an Account Associate at W2O’s Los Angeles office. Jacquelyn assists with public relations efforts for a multitude of healthcare clients in the pharmaceutical, biotech and medical device sectors. She also sits within the marketing and business development teams, where she helps with internal projects and events. Connect with her on LinkedIn or say hi to her on Twitter!