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Integrated Marketing and Communications Healthcare Expert to Lead the Firm’s Legacy Operating Company into a New Era of Transformation

San Francisco, April 10, 2018 –(BUSINESS WIRE)– — W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, today announced that Angela Gillespie has been named President, W2O wcg. She will have responsibility for the overall operations of W2O wcg, which specializes in the full spectrum of paid, earned, shared and owned marketing and communications as an agency-of-record for clients across the healthcare industry continuum. Gillespie will report to Jennifer Gottlieb, recently named President of W2O.

Gillespie is a boomerang to W2O having previously run the San Francisco office and the West Coast Healthcare Practice for several years. She rejoined the firm in 2016 after a five-year hiatus where she worked in-house as a senior marketing professional for several leading large-cap and early-stage healthcare companies. She has over 20 years of experience in strategic healthcare marketing communications and has created market-changing programs for more than 100 of the industry’s top healthcare innovators. Gillespie is a noted expert at translating complex clinical and technical information in a meaningful way that drives audience engagement and elicits a desired response.

Integrated Marketing and Communications Healthcare Expert to Lead the Firm’s Legacy Operating Company into a New Era of Transformation

San Francisco, April 10, 2018 –(BUSINESS WIRE)– — W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, today announced that Angela Gillespie has been named President, W2O wcg. She will have responsibility for the overall operations of W2O wcg, which specializes in the full spectrum of paid, earned, shared and owned marketing and communications as an agency-of-record for clients across the healthcare industry continuum. Gillespie will report to Jennifer Gottlieb, recently named President of W2O.

Gillespie is a boomerang to W2O having previously run the San Francisco office and the West Coast Healthcare Practice for several years. She rejoined the firm in 2016 after a five-year hiatus where she worked in-house as a senior marketing professional for several leading large-cap and early-stage healthcare companies. She has over 20 years of experience in strategic healthcare marketing communications and has created market-changing programs for more than 100 of the industry’s top healthcare innovators. Gillespie is a noted expert at translating complex clinical and technical information in a meaningful way that drives audience engagement and elicits a desired response. Her experience cuts across the entire healthcare ecosystem, as she has supported payer and provider networks, pharmaceutical, device and diagnostic companies, and consumer health initiatives.

“Angela took a leap mid-way through her career, evolving her skill set to become today’s necessary hybrid marketing and communications professional. Her channel-agnostic expertise, coupled with her vision and conviction to building a consultancy rooted in a foundation of measurable analytics for our clients, specifically in healthcare, is essential to accelerating W2O wcg growth and exceeding client expectations,” said Jennifer Gottlieb, President of W2O. “Angela is a formidable and well-regarded force in healthcare, and her appointment to lead W2O wcg is a natural next step in the evolution of the firm.”

Prior to rejoining the W2O family, Gillespie served as Vice President of Marketing for NeuWave Medical (acquired by J&J) and Senior Market Development Leader for Covidien’s Peripheral and Venous Vascular Business divisions.

“As we continue to see the lines of marketing and communications blur, I am thrilled to be building a team of integrated communications and marketing professionals operating as an agency-of-record for the top healthcare companies globally,” said Gillespie. “It is essential that we help our clients navigate all sides of the strategy, marketing and communications mix in a digital world to provide best-in-class solutions that can measurably overcome complex business challenges today.”

Gillespie received a Master’s degree in communication management with an emphasis in strategic marketing from the Annenberg School at the University of Southern California and a Bachelor’s degree in speech communication and public relations from the University of Alabama. She was recently named “Outstanding Alumna, Communication Studies” by The University of Alabama’s College of Communication and Information Sciences.

Read more about Gillespie’s vision in her blog post here.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them – across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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— Sustained performance driven by consistent focus on digital marketing and communications innovation, client delivery excellence and entrepreneurial talent development —

SAN FRANCISCO–(BUSINESS WIRE)–W2O, an integrated network of complementary analytics-driven digital, marketing and communications firms, reported another year of double-digit revenue growth with a 17.6% increase in revenue to $144.3 million in 2017, up from $122.7 million in 2016. All of this growth was organic and in large part due to the successful integration of three consecutive acquisitions made in late 2016: PureMarketeching and Sentient.

“We had another breakthrough year in 2017 exceeding our revenue target and improving in key areas of efficiency, profit margin, talent development and client service,” said Founder and CEO Jim Weiss.“Our rapid growth and expansion has bucked industry norms and trends as a result of providing more and more offerings that our clients are demanding and giving our staff more opportunities to unlock their inner entrepreneur.”

Of particular note over the past year, W2O’s digital marketing and advertising capabilities and corresponding revenues have increased significantly due to:

  • Winning several new advertising and digital AOR assignments;

— Sustained performance driven by consistent focus on digital marketing and communications innovation, client delivery excellence and entrepreneurial talent development —

SAN FRANCISCO–(BUSINESS WIRE)–W2O, an integrated network of complementary analytics-driven digital, marketing and communications firms, reported another year of double-digit revenue growth with a 17.6% increase in revenue to $144.3 million in 2017, up from $122.7 million in 2016. All of this growth was organic and in large part due to the successful integration of three consecutive acquisitions made in late 2016: PureMarketeching and Sentient.

“We had another breakthrough year in 2017 exceeding our revenue target and improving in key areas of efficiency, profit margin, talent development and client service,” said Founder and CEO Jim Weiss.“Our rapid growth and expansion has bucked industry norms and trends as a result of providing more and more offerings that our clients are demanding and giving our staff more opportunities to unlock their inner entrepreneur.”

Of particular note over the past year, W2O’s digital marketing and advertising capabilities and corresponding revenues have increased significantly due to:

  • Winning several new advertising and digital AOR assignments;
  • Continued expansion of its paid media and search offerings which now comprise nearly 40 people and growing;
  • Proprietary integrated paid, earned, shared and owned (PESO) analytics capabilities that inform strategy, creative execution and media campaigns; and
  • A unique results-driven approach that help our clients measure the impact of their campaigns on their business KPI’s.

The firm also expanded into some key new practice areas, strengthened its board of directors and enhanced its management team by adding the following senior leaders:

  • John Johnson, Veteran biopharma executive (W2O BOD member)
  • Charlene Prounis, Healthcare marketing & communications leader (W2O BOD member)
  • Mary Corcoran, President of W2O twist, formerly of Edelman
  • Rita Glaze, Practice Leader, Value and Access, formerly of Edelman
  • Michael Spitz, Practice Leader, Strategy, formerly of Klick Health
  • Dominic Viola, Managing Director, Client Service, formerly at FCBCURE
  • Chuck Hemann, Managing Director, Analytics, formerly of Intel
  • Marie DiFrancesco, Managing Director, Corporate/Strategy, formerly of Cohn & Wolfe
  • Ujwal Pyati, PhD – Practice Leader, Scientific Strategy, formerly of McCann
  • Ariel Gonzalez – Practice Leader, Government Policy & Relations, formerly of Podesta Group

“We attribute our success to staying true to our mission of Becoming the Best by recruiting and developing our talent throughout the marketing, digital, and communications spectrum to do outstanding work, innovating with clients and working in partnership with them to gain ’unfair advantage’ in the marketplace,” added Jennifer Gottlieb, recently appointed President of W2O. “At the core is our pursuit to perfect the art of Marketing ScienceTM which has dual meanings. First, we focus on partnering with organizations whose science is changing the future of many industries and fields, most notably healthcare and technology, and where those industries increasingly intersect. Secondly, it is how we approach corporate relevance through a marketing and communications lens, led by real-time analytics and insights to more precisely identify, connect with, and activate stakeholders and influencers to drive business goals and sustained results for clients.”

Additional notable accomplishments over the last 12 months include the following:

  • Partnered with Techonomy to broaden its networks and ensure W2O’s clients are well-informed on how technology is transforming all industries – especially in the digital age.
  • Continued to invest in an innovative diversity healthcare communications effort with the LAGRANT Foundation. The partnership includes fellowships, in-office trainings and Jim Weiss’s seat on the LAGRANT board.
  • Named one of MM&M’s top 100 agencies and one of top eight agency networks.
  • Finalist as “Digital Agency of the Year” by the Holmes Report.
  • Recognized for over 40 new creative and digital awards.
  • Became corporate member of the Healthcare Businesswoman’s Association (HBA) demonstrating commitment to/support of the success of women leaders at our firm.
  • Rolled out our industry leading 4th Trimester program to address an unmet need for new working parents. The program focuses on private coaching pre and post-return to help parents deal with challenges like work/life integration, help with child care, etc.
  • Grew W2O’s proprietary MDigitalLife (MDL) online health ecosystem influencer database to nearly a million individuals and organizations worldwide. The MDL team now serves all of the 10 largest global pharmaceutical companies and 18 of the top 25.
  • Launched our Relevance Model and Index, a corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands.
  • Expanded our six year partnership with Syracuse University and the Newhouse School through the W2O Center for Social Commerce. The Center has hosted the CCOs of Chevron, IBM, and General Motors, among others; introduced a new joint internship program with Medtronic and W2O Group; and named student Ambassadors to work in the firm throughout the year. Over 1,000 students have participated in the Center’s program and events. In addition, W2O founder/CEO, Jim Weiss, was named to SU Newhouse Advisory Board.
  • Launched the W2O What2Know podcast which spotlights innovative industry leaders.
  • Supported the launch of Chuck Hemann’s latest book, Digital Marketing Analytics, and Bob Pearson’s third book, Countering Hate, which comes out next week at SXSW.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven digital marketing and communications firms focused on integrated business solutions for some of the world’s most innovative companies and products. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O employs proprietary analytics models, methodologies and approaches to design precise communications and marketing strategies, engagement and activaiton that delivers sustained business results.

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Industry Veteran to Partner with Founder and CEO Jim Weiss and Leadership Team to Drive State-of-the-Art Firm on Its Next Evolutionary Phase

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, today announced the appointment of Jennifer Gottlieb to President. In this newly created role, she will have responsibility for three operating companies — W2O wcg, W2O twist and W2O pure. Gottlieb will continue to report to Founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation and marketing.

This move will expedite scaling and enable Weiss to focus on continued growth, both in the U.S. and EMEA, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.

Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. She has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the U.S. and

Industry Veteran to Partner with Founder and CEO Jim Weiss and Leadership Team to Drive State-of-the-Art Firm on Its Next Evolutionary Phase

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, today announced the appointment of Jennifer Gottlieb to President. In this newly created role, she will have responsibility for three operating companies — W2O wcg, W2O twist and W2O pure. Gottlieb will continue to report to Founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation and marketing.

This move will expedite scaling and enable Weiss to focus on continued growth, both in the U.S. and EMEA, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.

Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. She has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the U.S. and Europe. She has served in a number of leadership roles at W2O, most recently as Chief Operating Officer and Head of Client Service. Previously, she led W2O wcg and W2O twist [bio].

“Jenn’s steady leadership, easy communication style, sense of fun, camaraderie and above all, her unwavering attention to client service and satisfaction have made us what we are today,” said Weiss, who founded the firm 17 years ago and has led its growth and expansion as one of the most agile, forward-thinking marketing and communications firms in the world. “She embodies our ‘Why’ completely and has earned the respect of all of us and the industry because she ‘makes it happen’ with an unusual mix of gritty, roll-up-your sleeves determination and guts combined with class, humor and partnership. With remarkable 50 percent growth in revenue and people over just the last two years, this is the first of many moves we need to make in order to healthily scale and evolve to best meet client needs, and to create entrepreneurial running room and growth opportunities for talent across the firm.”

Gottlieb’s appointment comes at an important time in the firm’s evolution as it continues double-digit growth expected to exceed $150 million in revenue and 750 people in 2018. W2O also continues to broaden its client base and capabilities, attract talent, and redefine its portfolio for a digital world to reflect the shifting expectations of brands, employees and consumers. The firm’s success is based on a client-centric, one P&L operating model and an analytics-driven, digital-first mentality, all of which results in providing the right capabilities, strategies and talent to every client situation.

“I’m extremely excited to work with Jim and our A-team of leaders, clients and amazing people to take W2O to the next level of quality and achievement,” said Gottlieb. “It’s been an incredible journey that feels like it’s only just beginning. We will maintain our focus on doing the best work with the best people for the best clients, and I truly believe the best is yet to come.”

Gottlieb serves on the board of the AMIB, an organization dedicated to developing assisted living facilities for the multiple-impaired and blind. She is a corporate member of the Healthcare Business Women’s Association (HBA), a member of the Public Relations Society of America, and a volunteer for the American Diabetes Association and the North Shore Autism Circle.

She was honored in 2017 as one of PR Week’s Hall of Femme PR Champions. Before joining W2O Group in 2006, Gottlieb was Director of the Healthcare Practice at Cohn & Wolfe, a WPP agency. She held positions at Makovsky, Edelman and Golin/Harris earlier in her career.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes WCG, Twist, Pure, Marketeching and Sentient. For more information, please visit www.w2ogroup.com.

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Contacts

W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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Digital MarCom Firm Scales Fully-Integrated Offering to Over 150 People

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Sentient, a digital marketing and communications firm grounded in analytics and insights, announced today the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

Viola brings 20 years of healthcare experience and joins from FCBCURE, where he served as EVP, Group Management Director. He will be based in the Morristown office. Spitz, an industry veteran with diverse career experience, joins the company from Klick Health, where he served as VP of Strategy. Previously, he was SVP of Digital Health at Edelman. He will be based in the New York office.

Since joining forces with W2O Group about eight months ago, we have experienced tremendous growth and strengthened our leadership team to support it with industry veterans, including Dom and Mike, both of whom I’ve had the pleasure of working with over the past decade,” said Adam Cossman, President of Sentient and W2O Group’s Chief Digital Officer. “Sentient is naturally evolving from a purely digital firm into a full-service integrated marketing and communications

Digital MarCom Firm Scales Fully-Integrated Offering to Over 150 People

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Sentient, a digital marketing and communications firm grounded in analytics and insights, announced today the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

Viola brings 20 years of healthcare experience and joins from FCBCURE, where he served as EVP, Group Management Director. He will be based in the Morristown office. Spitz, an industry veteran with diverse career experience, joins the company from Klick Health, where he served as VP of Strategy. Previously, he was SVP of Digital Health at Edelman. He will be based in the New York office.

Since joining forces with W2O Group about eight months ago, we have experienced tremendous growth and strengthened our leadership team to support it with industry veterans, including Dom and Mike, both of whom I’ve had the pleasure of working with over the past decade,” said Adam Cossman, President of Sentient and W2O Group’s Chief Digital Officer. “Sentient is naturally evolving from a purely digital firm into a full-service integrated marketing and communications firm that can do much more than ever for our clients.”

Sentient, by expanding its portfolio of services to include strategy, analytics, advertising, and social and paid media, is creating a fully-integrated marketing and communications offering born from its digital heritage and integrating its and W2O’s proprietary analytics at all phases. It now boasts more than 150 full-time people dedicated to providing its own and other W2O Group operating company clients with an end-to-end solution set to address their most challenging and opportunistic business situations.

“Sentient has been awarded several major full-service, agency of record assignments this year spanning advertising, digital, paid media and social programs,” added Jim Weiss, Founder and CEO of W2O Group. “These wins are supported and fueled by the W2O model, which is rooted in analytics-driven insights that inform marketing and communications strategy and programming.”

To learn more about Dominic Viola and Michael Spitz, read the interview here.

About Sentient

Since 2008, Sentient has provided services to clients in diverse industries, including life sciences, financial services and consumer packaged goods. Sentient is now a part of the W2O Group, an independent, global network of marketing, analytics and communications firms delivering innovative integrated business solutions for the world’s leading companies and brands. For more information on Sentient, please visit besentient.com.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digital marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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Ex-Edelman Leader to Direct Growth and Evolution of One of W2O’s Largest Firms

Annalise Coady to Focus on Building W2O’s EMEA Presence

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Mary Corcoran, formerly chief operating officer (COO) of Edelman’s New York office, will join the firm as president of Twist, the second largest firm in the W2O Group network.

Corcoran made critical contributions in a diverse set of roles over the last decade of exponential growth at Edelman, the largest independent firm in the industry. Before becoming COO in the agency’s New York office, she was part of the team that ran and built the digital practice of Edelman West to over $30 million. She specializes in building business, nurturing teams and working cross-functionally to deliver optimized client solutions and experiences.

“Mary is a veteran steeped in digital communications who will strengthen Twist while adding another dimension to our overall W2O leadership team,” said W2O Founder and CEO Jim Weiss. “With experience across B2B and consumer tech, healthcare and other segments, she is the kind of true-blue integrated marketer we are cultivating

Ex-Edelman Leader to Direct Growth and Evolution of One of W2O’s Largest Firms

Annalise Coady to Focus on Building W2O’s EMEA Presence

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Mary Corcoran, formerly chief operating officer (COO) of Edelman’s New York office, will join the firm as president of Twist, the second largest firm in the W2O Group network.

Corcoran made critical contributions in a diverse set of roles over the last decade of exponential growth at Edelman, the largest independent firm in the industry. Before becoming COO in the agency’s New York office, she was part of the team that ran and built the digital practice of Edelman West to over $30 million. She specializes in building business, nurturing teams and working cross-functionally to deliver optimized client solutions and experiences.

“Mary is a veteran steeped in digital communications who will strengthen Twist while adding another dimension to our overall W2O leadership team,” said W2O Founder and CEO Jim Weiss. “With experience across B2B and consumer tech, healthcare and other segments, she is the kind of true-blue integrated marketer we are cultivating as we strive to become the best for our people and our clients, and to redefine the modern communications and marketing firm for the digital age.”

Annalise Coady, who served as Twist president over the last two years, will focus on growth in the EMEA region as president of W2O-EMEA, based in the London office, which has grown to more than 50 people during her tenure.

“To fully capitalize on what we see as a major opportunity to serve our clients’ increasing international needs, Annalise will work in close partnership with our operating companies and global practice and client leaders to focus on building our capabilities and offices in the EMEA region, where we expect accelerated growth over the next few years,” added Weiss.

To learn more about Mary Corcoran and Twist, read the interview here.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary analytics and insights driven, digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement efforts that deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.
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Contacts

W2O Group
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today that veteran biopharma executive John H. Johnson and healthcare marketing and communications leader Charlene Prounis have joined its board of directors.

“John and Charlene immediately bring complementary business insights, industry access, network exposure and unmatched expertise that can help us more expeditiously catapult to the next level of client-forward expansion and growth,” said Jim Weiss, founder, CEO and board member of W2O Group. “Both are proven and well-recognized leaders with directly relevant expertise that we can apply to better serve our clients and more precisely tailor and target our offerings and partnerships, particularly in healthcare, which currently makes up 75 percent of our business.”

Johnson has more than three decades of commercial and C-suite experience in the pharma and biotech industries where he has held top executive leadership roles for such industry-leading companies as Johnson & Johnson, Eli Lilly, ImClone, Pfizer and Dendreon. He currently serves on the board of directors of several emerging biopharmaceutical companies and previously served on the board of directors of the Pharmaceutical Research and Manufacturers of America (PhRMA) and as a

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today that veteran biopharma executive John H. Johnson and healthcare marketing and communications leader Charlene Prounis have joined its board of directors.

“John and Charlene immediately bring complementary business insights, industry access, network exposure and unmatched expertise that can help us more expeditiously catapult to the next level of client-forward expansion and growth,” said Jim Weiss, founder, CEO and board member of W2O Group. “Both are proven and well-recognized leaders with directly relevant expertise that we can apply to better serve our clients and more precisely tailor and target our offerings and partnerships, particularly in healthcare, which currently makes up 75 percent of our business.”

Johnson has more than three decades of commercial and C-suite experience in the pharma and biotech industries where he has held top executive leadership roles for such industry-leading companies as Johnson & Johnson, Eli Lilly, ImClone, Pfizer and Dendreon. He currently serves on the board of directors of several emerging biopharmaceutical companies and previously served on the board of directors of the Pharmaceutical Research and Manufacturers of America (PhRMA) and as a member of the Health Section Governing Board of the Biotechnology Innovation Organization (BIO).

“You see the way that social media is shifting the landscape of communications and the resulting need for new thinking, models and approaches. W2O continues to lead the way in this new world with great people – real thought leaders,” said Johnson. “Not only will I be able to give back through my experience, but I will be learning at the same time. It’s a very exciting time to be in this business and, at W2O, it’s growing substantially. It’s just an honor to be part of it by joining W2O Group’s board of directors.”

Prounis has been an outstanding leader and entrepreneur in the healthcare communications and marketing services sector over the last 30 years and is a highly engaged advocate for empowering and celebrating women in the healthcare industry. After spending her formative years at Grey Healthcare Group, she successfully launched and led two successive agencies, Accel and Flashpoint Medica, both of which were ultimately acquired by Omnicom. Over two tenures as president of the Healthcare Businesswomen’s Association (HBA), she created the annual HBA Leadership Conference and established the Rising Stars Awards, which celebrate women in the early-to-mid stage of their careers. She has also served as a member of the board of directors of the Medical Advertising Hall of Fame.

“What interested me in joining W2O Group’s board of directors is the fact that this firm is really in front of the trends in the industry,” said Prounis. “If you think about where the agency world is going, it’s going to take a new convergence — of analytics, creative, technology, and media. W2O Group does that really well.”

To learn more about the two new Board members, check out their interviews here.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCGTwist MktgPure, Marketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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Contacts

W2O Group Contact:
Blaire Clause, 512-961-8783

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Move to More Closely Link Culture and Performance with Motivating Workforce as Firm Grows

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today the appointment of Eric M. Bacolas as Chief People Officer.

He joins W2O Group from Conductor, a growth-stage, marketing technology start-up. Before that, he was chief talent officer at 360i, a digital media agency where he helped that company scale from 200 to 1,000 people and become an AdAge “Agency of the Year” and “Best-Place-to-Work” before it was acquired by the Dentsu-Aegis group.

“For the past 20 years, Eric has been helping disruptive businesses like ours rethink strategies to improve talent engagement and productivity and achieve incredible business outcomes,” said Jim Weiss, Founder and CEO of W2O Group, to whom Bacolas will report directly. “Eric will focus with me and my team on making W2O Group the best place it can possibly be to work in this or any other industry and helping us fully leverage talent and culture to maintain and sustain our growth and business performance. Simply put, it takes great people to do great work, and we are doubling down on

Move to More Closely Link Culture and Performance with Motivating Workforce as Firm Grows

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of fast-growing, complementary digital, marketing and communications firms, announced today the appointment of Eric M. Bacolas as Chief People Officer.

He joins W2O Group from Conductor, a growth-stage, marketing technology start-up. Before that, he was chief talent officer at 360i, a digital media agency where he helped that company scale from 200 to 1,000 people and become an AdAge “Agency of the Year” and “Best-Place-to-Work” before it was acquired by the Dentsu-Aegis group.

“For the past 20 years, Eric has been helping disruptive businesses like ours rethink strategies to improve talent engagement and productivity and achieve incredible business outcomes,” said Jim Weiss, Founder and CEO of W2O Group, to whom Bacolas will report directly. “Eric will focus with me and my team on making W2O Group the best place it can possibly be to work in this or any other industry and helping us fully leverage talent and culture to maintain and sustain our growth and business performance. Simply put, it takes great people to do great work, and we are doubling down on getting the right people to make that happen.”

Bacolas will lead the firm’s human resources function where he will oversee talent recruitment and retention; staff training, engagement and development; policies and benefits; and leadership development. He will also help the firm seamlessly integrate its core talent and capabilities with recent and future acquisitions.

“I’m inspired by the work W2O Group is doing with its clients and encouraged by the leadership team’s genuine focus on and commitment to investing in and developing talent as a truly integral driver of its success,” said Bacolas. “W2O Group firms weave together technology, digital intelligence, influence and engagement into its profoundly different ‘Storytizing’ and ‘PreCommerce’ principles, which are designed to create a new value proposition for marketers, communicators and business leaders. The ability to quickly assimilate new capabilities, skills and talent is essential to nurturing a culture based on adaptive thinking, collaboration and integration. I’m thrilled to be a part of driving the firm’s promising future through a #OneTeamOneDream approach.”

Earlier in his career, Eric held people leadership roles at The Interpublic Group (IPG), where he supported several companies including DraftFCB, ID Media and R/GA.

For a deeper look into Eric’s background and vision, view W2O Group’s Common Sense blog post.

About W2O Group

Founded in 2001 and still led by CEO Jim Weiss, W2O Group is an independent network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCG, Twist Mktg, Pure, Marketeching and Sentient with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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Contacts

W2O Group
Blaire Clause, 512-961-8783
bclause@w2ogroup.com

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Firm Completes Key Acquisitions; Focus on Client Service, Integration and Developing Talent as it Looks Ahead

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary digital, marketing, and communications firms, reported a record year in 2016, with a $30 million increase in revenue to $122.7 million from $92.2 million* in 2015.

“2016 was an incredible year of growth, transformation and assimilation of new capabilities and talent, all directed at providing clients with the strongest counsel and support as they navigate the new digital communications reality,” said Jim Weiss, founder and CEO of W2O Group. “We expanded our portfolio and significantly strengthened our financial position through a number of strategic moves including our partnership with Mountaingate Capital and the acquisitions of Pure, Marketeching and Sentient. Each of these firms brought a highly complementary set of capabilities and expertise along with exceptionally talented people.”

He added, “All of these moves combined to help us successfully navigate well beyond the $100 million revenue threshold for the first time in our 15-year history, while exponentially improving our profitability.”

The leaders of the three newly acquired organizations are now integrated within W2O Group firms and practices:

Firm Completes Key Acquisitions; Focus on Client Service, Integration and Developing Talent as it Looks Ahead

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of complementary digital, marketing, and communications firms, reported a record year in 2016, with a $30 million increase in revenue to $122.7 million from $92.2 million* in 2015.

“2016 was an incredible year of growth, transformation and assimilation of new capabilities and talent, all directed at providing clients with the strongest counsel and support as they navigate the new digital communications reality,” said Jim Weiss, founder and CEO of W2O Group. “We expanded our portfolio and significantly strengthened our financial position through a number of strategic moves including our partnership with Mountaingate Capital and the acquisitions of Pure, Marketeching and Sentient. Each of these firms brought a highly complementary set of capabilities and expertise along with exceptionally talented people.”

He added, “All of these moves combined to help us successfully navigate well beyond the $100 million revenue threshold for the first time in our 15-year history, while exponentially improving our profitability.”

The leaders of the three newly acquired organizations are now integrated within W2O Group firms and practices: Andrea Johnston leads the new Pure (which represents the combination of Pure and Brew Life) as president; Kevin Johnson oversees healthcare analytics as president of Marketeching reporting to Seth Duncan, chief analytics officer; Adam Cossman, co-founder of Sentient, was named chief digital officer, and Jeff Rohwer, co-founder of Sentient, leads the digital strategy and media team.

W2O Group also strengthened its management team with the addition of the following senior leaders:

  • Richard Neave, chief financial officer, formerly of Huntsworth Health
  • Eric Bacolas, chief people officer, formerly of Conductor and 360i
  • Angela Gillespie, head of the WCG healthcare practice, formerly of NeuWave Medical
  • Emily Poe, global practice leader for healthcare across W2O Group companies, formerly of Cohn & Wolfe
  • Marie DiFrancesco, managing director, corporate and strategy, formerly of Cohn & Wolfe
  • Mike Huckman, global practice leader, executive communications, formerly of Publicis Groupe, who joined the firm with the Pure acquisition

“Organizations and brands continue to address the rising tide of complexity inherent in business today: fractionalization of media, increasing need for data intelligence, precision targeting for content and programming, and lack of clarity internally around strategy, among other factors,” said Bob Pearson, W2O vice chair and chief innovation officer. “W2O Group is creating the communications and marketing consultancy of the future with a focus on analytics, digital expertise, audience comprehension and brand connectivity that results in business-driving relevance for our clients. We don’t follow conventional thinking.” Additional notable accomplishments in 2016 include the following:

  • Partnered with the LAGRANT Foundation (TLF) to launch the Future Leaders in Healthcare Fellowship program; Jim Weiss joined TLF’s board of trustees, reinforcing W2O Group’s ongoing commitment to a diverse workforce.
  • Named Mid-Size Agency of the Year by the Holmes Report.
  • Published Storytizing, a new book by Bob Pearson that describes the future of communications and advertising driven by evolving audience architecture methodologies.
  • Hosted first ever W2O Group GeekATea during Social Media Week London.
  • Grew W2O’s proprietary MDigitalLife (MDL) online health ecosystem influencer database to nearly 750,000 people and organizations worldwide. The MDL team now serves all of the 10 largest global pharmaceutical companies and 18 of the top 25.
  • Issued MDL’s 4th Annual Social Oncology Project, a report that dissects digital conversations about oncology, and, as a result, placed in the top 25 most-linked domains at ASCO.
  • Launched Inception, a software simulation and protocol tool to help clients anticipate, prepare for and manage issues/crises.
  • Expanded its innovative partnership with Syracuse University and the Newhouse School through the W2O Center for Social Commerce; hosted the CCOs of Chevron and General Motors; introduced a new joint internship program with Medtronic and W2O Group; and named two student Ambassadors to work in the firm throughout the year. In 2017, Syracuse, W2O Group, and the Center for Social Commerce will launch the first of its kind Certificate in Social Commerce for mid-senior level executives looking to improve their skills and management acumen in the digital age.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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*2015 revenue was adjusted to reflect W2O Group without Nextworks, which now operates as an independent company.

Contacts

W2O Group
Rachel Hutman, 301-801-5540

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Newest Partner Strengthens Capabilities in Integrated Digital Media and Analytics, Strategy and Campaign Execution

 Establishes Key Presence in New Jersey and Strengthens Health and Global Brands Offerings 

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Group, an integrated network of complementary analytics and digitally-oriented marketing and communications firms, today announced the acquisition of Sentient Interactive. This award-winning firm specializes in digital paid and owned media analytics and strategy and marketing campaign execution. It services clients across the healthcare, consumer, financial services and e-commerce sectors.

“Sentient is a powerhouse of digitally-focused, results-driven teams that will strengthen our ability to capture audience insights, complement our diverse analytics offering, and bolster our creative talent across PESO media”

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This acquisition is a key move by W2O Group to develop more fully integrated marketing, communications and digital programs inclusive of user experience design and development, creative execution, branding, PR/communications, and enhanced PESO (paid/earned/shared/owned) media and influencer data analytics and insights, planning and buying and results measurement.

Sentient president and co-founder Adam Cossman will serve as Chief Digital Officer of W2O Group. He will focus on integrating Sentient’s digital strategy and assets with W2O Group’s proprietary

Newest Partner Strengthens Capabilities in Integrated Digital Media and Analytics, Strategy and Campaign Execution

 Establishes Key Presence in New Jersey and Strengthens Health and Global Brands Offerings 

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Group, an integrated network of complementary analytics and digitally-oriented marketing and communications firms, today announced the acquisition of Sentient Interactive. This award-winning firm specializes in digital paid and owned media analytics and strategy and marketing campaign execution. It services clients across the healthcare, consumer, financial services and e-commerce sectors.

“Sentient is a powerhouse of digitally-focused, results-driven teams that will strengthen our ability to capture audience insights, complement our diverse analytics offering, and bolster our creative talent across PESO media”

Tweet this

This acquisition is a key move by W2O Group to develop more fully integrated marketing, communications and digital programs inclusive of user experience design and development, creative execution, branding, PR/communications, and enhanced PESO (paid/earned/shared/owned) media and influencer data analytics and insights, planning and buying and results measurement.

Sentient president and co-founder Adam Cossman will serve as Chief Digital Officer of W2O Group. He will focus on integrating Sentient’s digital strategy and assets with W2O Group’s proprietary analytics models and platforms, and its complementary media and engagement and creative services. Cossman founded Sentient with Jeff Rohwer and Walter Stevenson in 2008 and has grown the firm to more than 50 employees based in Morristown, N.J. and New York.

“Sentient is a powerhouse of digitally-focused, results-driven teams that will strengthen our ability to capture audience insights, complement our diverse analytics offering, and bolster our creative talent across PESO media,” said Jim Weiss, W2O Group founder and CEO. “Combining forces is designed to produce actionable insights, strategic counsel and more robust integrated digital campaign execution that delivers measurable impact for our clients.”

With the addition of Sentient, W2O Group, which was founded and is headquartered in San Francisco, further bolsters its physical presence along the biopharma/life sciences corridor on the East Coast. The firm now has offices in New York, Boston, Morristown, Philadelphia, Wilmington, N.C., and New Hope, Pa.

“Jim and his team of strategists, creatives and analysts are paving the way in audience architecture and “storytizing” and have built incredible momentum,” said Cossman. “We are fired up to be part of such an impressive progressive and forward-thinking organization. This dynamic partnership brings together two companies that share a common vision rooted in analytics, insights and measurement. We’re looking forward to adding to the market leadership position that Jim and his team have created.”

Earlier this year, W2O Group announced that Mountaingate Capital, a leading middle-market private equity investment firm, had secured an investment position in the firm to accelerate continued growth through a mix of business acquisitions, talent, expanded global footprint and increased innovation around its offerings, models and capabilities. Over the last six months, W2O Group has acquired Pure Communications (an integrated communications consultancy primarily for start-up life sciences and medtech clients) and Marketeching Solutions (a leading market research and social listening consultancy focused predominantly in healthcare) to expand its capabilities and footprint across multiple sectors and geographies. The three recent acquisitions have added 100 employees and $25 million in revenue to W2O Group.

“It is more important than ever to quickly and nimbly strengthen and diversify our offerings to meet the changing demands of our clients and give our people more career growth opportunities,” Weiss added. “Integrating Sentient’s prowess into our fold will accelerate those efforts, especially for our healthcare clients, who are experiencing unprecedented digital transformation.”

For additional information regarding Sentient and Adam Cossman’s background and vision, view W2O Group’s Common Sense blog post.

New York-based mergers and acquisitions firm, AdMedia Partners, acted as exclusive financial advisor to Sentient in the transaction.

About Sentient Interactive

Sentient Interactive, LLC, is a digital first, results-driven marketing agency with expertise in technologic and data solutions to drive measurable results for its clients. Sentient’s full suite of digital services includes insights and strategy, creative, tech development and digital media management all focused on “interactivating” their clients’ brands and driving measurable results. Sentient’s industry expertise includes pharmaceuticals and healthcare, financial services, B2B services, and consumer products and services. From insights to ideas to impact, Sentient’s proprietary processes infuse astute strategic thinking with award-winning creative to deliver results that are measured and meaningful. Sentient’s unique results-driven approach is capable of illustrating for clients return on marketing investment prior to, during and after execution of their programs. For more information, please visit www.besentient.com.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCG, Twist Mktg, Pure/BrewLife, and Marketeching with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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Contacts

Media inquiries:
W2O Group
Blaire Clause, 512-961-8783
bclause@w2ogroup.com

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