CommonSense Blog

What 2 Know Podcast | Ep. 18 | Brad Parscale, Digital Director of the Donald J. Trump Presidential Campaign

By Aaron Strout | Jun 21, 2017

It is no secret that our firm loves analytics. Data is at the center of everything we do because we recognize that it is essential to creating results that matter for our clients. This week’s guest of the What 2 Know podcast agrees with this sentiment whole-heartedly. I had the opportunity to speak with Brad Parscale, Digital Director of the: […]

What 2 Know Podcast | Ep. 17 | John Battelle, Author, Co-Founder & CEO of NewCo

By Aaron Strout | Jun 15, 2017

In order to innovate, we must navigate our relationship with personal data responsibly. Currently marketers, communicators, and consumers have more access to information than ever before, which can make this process complicated. On this week’s episode of What 2 Know  I had the pleasure of digging into this sentiment deeper with author, CEO & Co-Founder of NewCo, John Battelle. Our firm has: […]

What 2 Know Podcast | Ep. 16 | Joseph Jaffe, Author, Co-Founder & CEO of Evol8tion

By Bob Pearson | Jun 08, 2017

Innovation and disruption go hand in hand. Regardless of your organization’s size – from startups to large corporations – the capacity to execute both of these skills in this digital age is key to success. On this week’s episode of the What 2 Know podcast, I had the opportunity to sit down with Joseph Jaffe, author and Co-Founder/CEO of Evol8tion, to: […]

What 2 Know Podcast | Ep. 15 | Jennifer Farmer, Managing Director of Communications, PICO National Network

By Aaron Strout | Jun 01, 2017

It is no secret that language is the key to communication. Whether you’re developing your brand voice or working on a political campaign, the utilization of language is essential to creating effective results. This week’s guest of the What 2 Know podcast, Jennifer Farmer, not only understands the power of language, but galvanizes its power to fight social issues at the PICO: […]

What 2 Know Podcast | Ep. 14 | Mark McKinnon, Political Advisor, Co-Producer of The Circus

By Aaron Strout | May 24, 2017

The importance of leveraging storytelling is essential in every industry whether it is marketing, business, and yes, even political campaigns. During the 8th National Summit on Strategic Communications I sat down with political advisor and TV producer, Mark McKinnon. Mark walked me through how producing successful political campaigns and TV shows, including his own, The Circus: Inside the Greatest Political Show on Earth, are galvanized: […]

What 2 Know Podcast | Ep. 13 | Jim Weiss, CEO & Founder, W2O Group

By Aaron Strout | May 16, 2017

Having highly effective entrepreneurial employees is an invaluable asset to any company. It fosters ownership, independence and a pursuit of excellence that is unmatched. How do you recognize an entrepreneurial spirit among employees? How do you encourage effective entrepreneurship in your organization? Our Founder & CEO, Jim Weiss discusses the 7 characteristics of highly effective entrepreneurial employees on this week’s episode of our: […]

What 2 Know Podcast | Ep. 12 | Marta Newhart, VP of Global Communications, Johnson Controls

By Aaron Strout | May 11, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. The importance of brand reputation is something we discuss often at W2O Group. During the National Summit on Strategic Communications I had the pleasure of sitting down with Vice: […]

What 2 Know Podcast | Ep. 11 | Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival

By Aaron Strout | May 03, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. It is no secret that we at W2O Group are massive fans of SXSW. This week’s episode is especially exciting because I had the privilege of chatting with Chief: […]

What 2 Know Podcast | Ep. 10 | Jesse Draper, Creator & Host, The Valley Girl Show

By Aaron Strout | Apr 27, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I chatted with the brilliant and incredibly talented, Jesse Draper. As the creator and host of The Valley Girl Show and founding partner at Halogen Ventures I cannot think: […]