CommonSense Blog

What 2 Know Podcast | Ep. 13 | Jim Weiss, CEO & Founder, W2O Group

By Aaron Strout | May 16, 2017

Having highly effective entrepreneurial employees is an invaluable asset to any company. It fosters ownership, independence and a pursuit of excellence that is unmatched. How do you recognize an entrepreneurial spirit among employees? How do you encourage effective entrepreneurship in your organization? Our Founder & CEO, Jim Weiss discusses the 7 characteristics of highly effective entrepreneurial employees on […]

What 2 Know Podcast | Ep. 12 | Marta Newhart, VP of Global Communications, Johnson Controls

By Aaron Strout | May 11, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. The importance of brand reputation is something we discuss often at W2O Group. During the National Summit on Strategic Communications I had the pleasure […]

What 2 Know Podcast | Ep. 11 | Hugh Forrest, Chief Programming Officer, SXSW Interactive Festival

By Aaron Strout | May 03, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. It is no secret that we at W2O Group are massive fans of SXSW. This week’s episode is especially exciting because I had the […]

What 2 Know Podcast | Ep. 10 | Jesse Draper, Creator & Host, The Valley Girl Show

By Aaron Strout | Apr 27, 2017

It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I chatted with the brilliant and incredibly talented, Jesse Draper. As the creator and host of The Valley Girl Show and founding partner […]

What 2 Know Podcast | Ep. 9 | Jory Des Jardins, Co-Founder, BlogHer

By Aaron Strout | Apr 20, 2017

It’s Thursday, which means another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had an incredibly enlightening conversation with Jory Des Jardins, Co-Founder of BlogHer and Board Member of SheWorx. W2O Group was fortunate […]

What 2 Know Podcast | Ep. 8 | Max Ventilla, CEO & Founder, AltSchool

By Aaron Strout | Apr 13, 2017

We’re back for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Max Ventilla, former Head of Personalization at Google and now CEO + Founder […]

What 2 Know Podcast | Ep. 7 | Chris Redlitz

By Aaron Strout | Apr 05, 2017

It’s been 7 weeks since we launched our business podcast entitled, “What 2 Know“, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I chatted with Chris Redlitz, Founder of Transmedia Capital and Co-Founder of The Last Mile. We discussed how to […]

What 2 Know Podcast | Ep. 6 | Brian Monahan

By Aaron Strout | Mar 30, 2017

We’re in the 6th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with fellow Georgetown University alumnus, Brian Monahan, Head of Vertical Strategy at Pinterest. We discussed […]

What 2 Know Podcast | Ep. 5 | Haroon K. Ullah

By Bob Pearson | Mar 24, 2017

We’re in the 5th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape. This week I had the pleasure of chatting with Haroon K. Ullah, an author, scholar and a member of the Secretary […]