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On this week’s episode, Jim Weiss, W2O Group Founder & CEO, highlights the grit of cancer survivors and researchers, opens up about his personal and family journey fighting cancer, and some of the exciting therapies emerging to help make a difference for patients.

Jim has been in the health care industry for several decades. “This is an exciting time in cancer research and medicine,” he said, “probably like no other, and I really think coming out of this meeting we’ll really see some breakthrough science and medicine.”

Over the weekend, W2Ogo will be sitting down with some of the leaders in the field to talk about innovation on the front lines of the fight against cancer.

Check out my conversation with Jim below and stay tuned for more.

Creating flexibility within the work environment is key. It’s not just millennials who are seeking this out, the workforce is changing, and anyone who is interested in creating value needs the space to be flexible, and employers are responsible for providing this. This week, Marcus Sawyerr, President of Adecco Group X joins the podcast to share how to effectively impact the world of work.

We were fortunate to have Marcus speak during our SXSW events. He joined fellow panelists to discuss evolving business models in order to find next gen consumers, the panel was incredibly thought-provoking and we were excited to have the opportunity to speak with him more. During his interview Marcus shares how to create a flexible workplace, Taekwondo, and a book that has inspired him recently. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Know, subscribe to our podcast!

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Did you know we waste over 365 million pounds of perfectly edible food every day? Did you know 1 in 4 don’t know where their next meal is coming from? It’s clear that we’re dealing with hunger crisis, but in today’s world, with so much technology and innovation, the issue of hunger shouldn’t exist. It’s time …

Did you know we waste over 365 million pounds of perfectly edible food every day? Did you know 1 in 4 don’t know where their next meal is coming from? It’s clear that we’re dealing with hunger crisis, but in today’s world, with so much technology and innovation, the issue of hunger shouldn’t exist. It’s time we solve the world’s dumbest problem and Komal Ahmad, CEO & Founder of Copia, is on a mission to create a movement to make this happen.

I had the pleasure of meeting Komal during our SXSW events, she spoke on a panel about breakthrough innovators who are changing the world. The panel was equal parts fascinating and inspiring, so I was thrilled to have Komal out to our HQ in San Francisco to chat more. During our discussion she explained how hunger is a logistics’ issue, what we all can do to help end the hunger crisis, and a video that we promise will make smile. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Know, subscribe to our podcast!

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Have you ever had to have a difficult conversation with your agency? Or needed to let a client know they were running significantly over budget? Maybe you’ve wondered why your client is emailing you at all hours of the night and weekend? Or worse, you need to tell your agency that it’s not you, it’s …

Have you ever had to have a difficult conversation with your agency? Or needed to let a client know they were running significantly over budget? Maybe you’ve wondered why your client is emailing you at all hours of the night and weekend? Or worse, you need to tell your agency that it’s not you, it’s them?

Last week, at the National Summit on Strategic Communications, I had the pleasure of sitting down with fellow speaker, friend and client, Amy Atwood, Head of Vaccine Communications at Takeda, to answer some of these tough questions. During this conversation, Amy and I also talked about other ingredients (like “thank you’s”) that go into a successful client and agency relationship.

The idea for this topic came up several months earlier when Amy suggested it as an abstract for an upcoming conference. While we still plan to host this talk later this year, we wanted to share some of these pearls of wisdom with our fellow agency and brand-side colleagues with the hope of shedding some light on this sometimes-complicated relationship.

While we highly encourage you to listen to the interview as we explore the nuances of these best practices, we know that there are some of you that would prefer to cut to the chase. For your benefit, here are the 6 suggestions that Amy shares during our conversation:

  • Treat your agency partners like they are a part of your team
  • Set clear ground rules
  • When it comes to budget conversations, have them early and make it a strategic discussion
  • Listen and brainstorm with your agency, utilize their expertise
  • Immediately address concerns when they arise
  • Always say thank you, remember that everyone is a person

For those that do take the time to listen in, don’t miss the one thing people don’t know about Amy, her book recommendations and of course, what he album choice would be were she to be stranded on a deserted island!

Enjoy!

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Don’t miss an episode! Subscribe to our podcast! The power of music cannot be overstated – it has the power to make us dance, cry, remember a memory for our childhood, in short, it makes us feel. Music’s capacity to makes us feel is its superpower, because if we feel that can move us to take action. …

Don’t miss an episode! Subscribe to our podcast!

The power of music cannot be overstated – it has the power to make us dance, cry, remember a memory for our childhood, in short, it makes us feel. Music’s capacity to makes us feel is its superpower, because if we feel that can move us to take action. On this week’s episode, I sat down with Chuck Leavell, Keyboardist of The Rolling Stones, Author, and Co-Founder of the Mother Nature Network to discuss how we can find the harmony between music and social change.

At #W2OSXSW, Chuck was part of a panel discussing music as a corporate social responsibility platform. The panel unpacked the multitude of ways the music industry can do good and ways brands can use music as a part of their CSR initiatives. During our sit down, Chuck and I continued this conversation, plus we chat about his company, the Mother Nature Network, his passion for tree farming,  and his love of dog training. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Know, subscribe to our podcast!

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Don’t miss an episode! Subscribe to our podcast! The public perception of science has shifted over time – what once inspired, now has the capacity to instill distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at …

Don’t miss an episode! Subscribe to our podcast!

The public perception of science has shifted over time – what once inspired, now has the capacity to instill distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation, dives into this deeper on this week’s episode.

A quick side note, this week’s episode will feature a guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O. Greg has an incredible wealth of knowledge in the health innovation space, he’s a fantastic colleague, and I’m proud to call him a friend (even if he is a Cubs fan). I think you’ll enjoy hearing from him as much as I did.

During #W2OSXSW Seema spoke on our panel, “Breakthrough Innovators Who are Changing the World,” where modern day innovators in the areas of autonomous travel, food recovery, and healthcare, dove into the machine behind innovation. It was a well-attended, fascinating panel, and we knew wanted to pick Seema’s brain a bit more. During their chat, Seema and Greg discuss how we can shift the story of science back to one of awe and hope, A Brief History of Time, and the King of Pop. Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Know, subscribe to our podcast!

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Everyone says they want to build a customer-centric brand, but are they actually taking the steps? From customer service to crisis communications, every touchpoint you have with your current and potential customers is paramount and speaks volumes to whether or not you’re really putting their needs at the forefront of your business. Pete Blackshaw, Head …

Everyone says they want to build a customer-centric brand, but are they actually taking the steps? From customer service to crisis communications, every touchpoint you have with your current and potential customers is paramount and speaks volumes to whether or not you’re really putting their needs at the forefront of your business. Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, dives into this deeper on this week’s episode.

Pete kicked off our #W2OSXSW programming this past March by discussing Concierge Marketing: Customer Experience 3.0. During this panel, he outlined how marketers should react in today’s digital economy where consumers are proactively reaching out to brands more than ever before. During our chat, we extend this conversation and unpack how brands can truly be customer-centric. Plus, you won’t believe Pete’s connection to avocado farming and Pulp Fiction. Take a listen below.

Dont miss an episode! Subscribe to our podcast.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Know, subscribe to our podcast!

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Don’t miss an episode! Subscribe to our podcast! The sports world isn’t just about fun, it’s a professional arena as well. Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. Consequently this means both athletes and organizations must strike the perfect balance to design a mutually beneficial business relationship. …

Don’t miss an episode! Subscribe to our podcast!

The sports world isn’t just about fun, it’s a professional arena as well. Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. Consequently this means both athletes and organizations must strike the perfect balance to design a mutually beneficial business relationship. This week I discussed this concept further with Ahmad Nassar, President, NFL Players Inc.

I had the pleasure of hearing Ahmad discuss how to craft the digital playbook of connecting brands, fans & athletes during #W2OSXSW. The panel was fascinating and I knew I wanted to pick his brain more. We explored how to build mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor (seriously, it’s insanely cool). Take a listen below.


If you’re interested in knowing more about what we do at SXSW, check out our recap page. If you’re interested in learning about W2O, check out our About page. Don’t miss an episode of What2Know, subscribe to our podcast!

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Understanding how bias, hate, and extremism form and working to stop it is an incredibly important task. It can seem daunting and impossible, but after an incredibly enlightening conversation it is clear that’s not the case. I had the distinct pleasure of chatting with Michael Sarraille, retired Navy SEAL and Founder of VETTED, Haroon K. Ullah, …

Understanding how bias, hate, and extremism form and working to stop it is an incredibly important task. It can seem daunting and impossible, but after an incredibly enlightening conversation it is clear that’s not the case.

I had the distinct pleasure of chatting with Michael Sarraille, retired Navy SEAL and Founder of VETTED, Haroon K. Ullah, Chief Strategy Officer of Broadcasting Board of Directors, and my colleague, Bob Pearson, Chief Innovation Officer of W2O. All of these guys are brilliant and passionate, and talking to them truly was an education. Bob and Haroon recently published a book titled “Countering Hate“, a concept that was born from a conversation had on our podcast last year. During our chat they share how the book helps us understand the intricacies and nuances of extremism while providing tangible action steps of how we all can do our part to counter hate. As if that wasn’t enough of an incentive all proceeds from the book go to the organization Michael founded, VETTED.

VETTED focuses on transitioning Veteran leaders into industry disruptors and entrepreneurs of tomorrow. During our discussion Michael shares how the foundation focuses on transitioning our Vets from the battlefield to boardroom to careers they deserve and how you can get involved. Our Veterans deserve the opportunity to participate in the free enterprise that they defended with their lives and VETTED is dedicated to making this happen.

You don’t want to miss out on this conversation, take a listen below.

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