We are living in a time where we are ‘always on’ with multiple devices providing us with information but also distracting us and exhausting our time. Technology has become a natural part of our daily life, where having different multiple online personas for work, life, and play is common. It has also become a source of angst.
With an influx of new information and online digital platforms almost daily, the digital landscape is evolving and consumers are now more empowered than ever. Brands can no longer fully control their narrative and need to find and understand the people who are most relevant to their future determining how they consume and share information as well as how they listen to each other as individuals.
This rapidly changing world can sometimes feel both like a massive headache and an incredible opportunity for marketers and communicators. C-suite leaders must be able to adapt to these changes if their organizations are to survive. Staying nimble and being able to predict how the industry will evolve before it happens is all part of the job. What we see from working with our clients and helping them stay one step ahead of competition is that regardless of which industry you are in or who your audience is, we are all facing similar challenges when it comes to digitalization. Being so imbedded in our client businesses is what allows us to build the community where innovators and leaders can come together and share their best practices and learnings.
Breaking away from your everyday routine and meeting those who are walking in the same shoes as you, is a proven method to generate new ideas or new solutions. Following on the success of last year’s Social Intelligence Summit we are excited to host our second annual thought leadership event – PreCommerce Summit London 2015.
The event, coinciding with London’s Social Media Week, will bring together experts from across industries to discuss how we work, live and create in the digital world. We will be considering the impact and opportunities of the mobile generation and will provide perspectives and host panel discussions with key leaders, such as:
- Lord Chadlington, Founder of Shandwick
- Pradipta Bagchi, VP & Global Head of Corporate Communications at TATA Consultancy Services
- Jessica Federer, Chief Digital Officer at Bayer
- Kester Ford, Director of Product Marketing at Datasift
- Anna Gruebler, Data Scientist and Software Engineer at Altviz
- Steve Milton, Consultant and former Global Communications director at eBay
- Dina Rey, Global Head of Digital at Roche
- Simon Shipley, Marketing and Innovation Manager at Intel
- Cynthia Storer, Former analyst at CIA
- Anita Yuen, Global Head of Digital Fundraising at Unicef
I’m hopeful you are able to attend this important forum. Don’t miss the last chance to register to attend the summit on the 14th of September in London via livestream or in person!
More information on the event and the speakers can be found here www.w2oevents.com.
Navigating the future takes more than just educated guesswork. It combines knowledge, adaptability and a willingness to garner new inputs from new sources.
The W2O Group Pre-Commerce London Summit is your personal GPS to succeeding in the future!