CommonSense Blog

It’s Almost SXSW Time. Are you Ready?

By Aaron Strout | Jan 31, 2017

For the last eight years, W2O Group has hosted a handful of invite-only events leading up to (and slightly overlapping with) SXSW Interactive. If you haven’t attended, this 100,000 person event hosted in Austin, TX has become a “must attend” for marketers, communication professionals, entrepreneurs and investors alike. While there is no shortage of panels, keynotes, networking […]

Highlights from the W2O Group’s 2016 PreCommerce Summit

By Lionel Menchaca | Mar 12, 2016

Our PreCommerce Summit started off our events with a bang. Hard to believe, but 2016 marks the 6th annual version of the summit. We built it around a series of 10-minute Ted-style talks, and rounded it out with a few panel discussions and a couple of fireside chats. These discussions featured insights from executives and leadership […]

“Ceci n’est pas une pipe”: this is not a pipe. The Duality of Digital – minimizing risks and maximizing gains.

By Annalise Coady | Sep 23, 2015

This is a full manuscript of the opening keynote at our 2nd Annual PreCommerce Summit in London, 2015. Thank you all very much for coming. I hope that on the way in, you had a chance to look at the art we have up, which owes a great debt to the Belgian surrealist painter René […]

#SomeonetellCNN Africa is the New Social Media Marketplace

By Sarah Welch | Aug 25, 2015

Before moving to London, I spent four years living in Nairobi, Kenya. A few years back, while getting ready for an anniversary weekend, I distinctly remember receiving a phone call from my boyfriend’s brother (who was in London) asking whether we were safe. Immediately confused, we started scanning the internet to see what happened. Minutes […]

Social Media’s Impact on Communications and Marketing

By Lionel Menchaca | Aug 19, 2015

If you’ve been in a communications role for a decade or more, chances are you have lots of experience in traditional comms. In recent years, there’s no question that social media has had a significant impact on communications. While social media has overwhelmed many communicators with a dizzying array of platform choices and a firehose […]

Save the Date for the PreCommerce Summit in London!

By Annalise Coady | Jul 27, 2015

The W2O Group PreCommerce Summit London 2015 on Monday 14 September in London’s City Hall will focus on how we live, work and create in the digital world, and the challenges of the generational digital divide. With technology at our fingertips, we are living in a time where having multiple online personas is normal; work, life and play meaning that we […]

PreCommerce Thought Leadership Series

By Aaron Strout | Mar 02, 2015

As many of you know, we are fast approaching SXSW Interactive. As I’ve mentioned in an earlier post, we will have our 5th Annual PreCommerce Summit on the Thursday before SXSW (March 12). Leading up to that event, I’ve asked a number of our speakers to do brief Q&A blog posts. The questions vary depending […]

SXSW 2013: That’s a Wrap

By Aaron Strout | Mar 20, 2013

With the 2013 version of SxSW Interactive in the books, it’s time for a look back on highlights, key trends (or lack of) and links to some of the awesome content we collected during the several events that we hosted during the event. For starters, there really weren’t any big technologies that shined through at […]

Pre-Commerce Summit on March 8, 2012

By Aaron Strout | Mar 03, 2012

We are proud to announce the line up of our 2nd annual, Pre-Commerce Summit, an event that features leading brands and technology providers talking about the future of the digital and social space. Hosted by Pre-Commerce author and WCG CTO/chief media officer, Bob Pearson, the day will be filled with big ideas, practical information and […]