CommonSense Blog

We Have Some Awesome Upcoming Events in Austin. Are you Ready?

By Aaron Strout | Jan 31, 2017

For the last eight years, W2O Group has hosted a handful of invite-only events leading up to (and slightly overlapping with) SXSW Interactive. If you haven’t attended, this 100,000 person event hosted in Austin, TX has become a “must attend” for marketers, communication professionals, entrepreneurs and investors alike. While there is no shortage of panels, keynotes, networking events and concerts during what: […]

Health Tech: Stealing the VC spotlight

By Stephanie Collins | Apr 11, 2016

You’re an emerging biotech company, healthcare start-up or medical device business. You believe in your vision and you’ve been talking to venture capitalists. But what keeps venture capitalists interested in continuing the conversation? Paulo Simas, our chief business designer, hosted a panel on that subject as part of W2O’s annual Pre-Commerce Summit during South by Southwest in Austin. A key: […]

Highlights from W2O Group’s Movers & Shapers 2016 Event (Series) #2

By Lionel Menchaca | Mar 21, 2016

Last week I introduced the first half of our amazing speakers from our Movers & Shapers event. This is my final blog post in this series — please enjoy learning from the second half of our phenomenal speakers! Kyle Flaherty, VP, Solutions Marketing, Rapid7 Kyle used his time to talk about The New World Order and focused on the threat: […]

Highlights from W2O Group’s Movers & Shapers 2016 Event (Series) #1

By Lionel Menchaca | Mar 15, 2016

We kicked off our 2nd annual Movers & Shapers event (last year known as Geekfest) on Saturday here during SXSW. This one featured several people I’m lucky to call friends. As Bob Pearson mentioned, we chose this list of speakers because many of them are shaping the future of business in this digital age. Thanks to our clients, partners and: […]

Top Picks for SXSW 2016 — Health and MedTech Panels

By Colin Foster | Mar 11, 2016

On the annual springtime migration to Austin, our clients, partners and friends—without fail—take one look at the super packed SXSW Interactive schedule, get excited, get overwhelmed and then proceed to have nasty flashbacks to first year course selection at university. Well, with deep gratitude to my esteemed colleagues Kristen Grant and Melissa O’Hara for their SXSW sleuthing skills, we’ve tried to take: […]

Hugh Forrest Discusses SXSW’s Past, Present and Future with John Battelle

By Lionel Menchaca | Mar 11, 2016

Out of all the great speakers that took part in W2O Group’s 2016, PreCommerce Summit, the fireside chat between Hugh Forrest, director of SXSW Interactive Festival and NewCo CEO John Battelle was one that I personally was most excited to hear about. Though it’s huge now, it didn’t start that way. Beginning a few years ago, it surpassed the music: […]

Austin Entrepreneurs – Featuring Bryan and Amelia Thomas, founders of PopUp Play

By Bob Pearson | Mar 08, 2016

It’s SXSW Eve, so we thought we would feature one of Austin’s up and coming entrepreneurial couples this evening.  Bryan and Amelia Thomas decided to blend virtual world creativity and real world play to found a company called PopUp Play.  If you ever buy presents for kids, you’ll be interested in this company. Here’s a brief Q&A between myself and: […]

Contextualizing Twitter for Investor Relations Professionals: Tell a Story in 140 Characters

By Kelly France | Mar 03, 2016

Every quarter, investor relations professionals spend hours preparing press releases and conference call scripts to provide updates on their company’s recent milestones and financial status. Sometimes even that is usually not enough to tell the whole story, with most public companies also conducting a Q&A session during their quarterly calls. With all of that work going into fine tuning your: […]

It’s Almost SXSW Time… and W2O Group Has Some Amazing Events

By Aaron Strout | Feb 24, 2016

It is that time of year again… South by Southwest (SXSW). Once again, our company will be hosting some awesome events leading up to (and slightly overlapping with) SXSW Interactive. For those not familiar, SXSW is a giant conference/festival comprised of three parts: Interactive, Film and Music. Given the importance of Interactive or “digital” to our clients’ business, we take this: […]