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We kicked off our 2nd annual Movers & Shapers event (last year known as Geekfest) on Saturday here during SXSW. This one featured several people I’m lucky to call friends. As Bob Pearson mentioned, we chose this list of speakers because many of them are shaping the future of business in this digital age.

Thanks to our clients, partners and sponsors and W2O employees who made today (and our other #SXW2O events) possible. Below are a few highlights from each of the speakers.

  • Javier Boix, Senior Director, StoryLab, AbbVie
    Javier discussed activating a storyline paradigm (see his pre-interview here). When he and the team thought about how to move AbbVie in the storytelling realm, they knew they had to approach things differently. That’s why they created StoryLab.  For AbbVie, StoryLab = Content Development + Media Relations + Digital + Measurement. Tune into the Movers & Shapers livestream at just over the 9 minute mark to see Javier’s session.

Jesse Knish Photography Jesse Knish Photography

  • Michael Jarjour, CEO, ODH, Inc
    Michael joined us to talk about how Data is Improving Mental Health. He sat down with our own Bob Pearson to discuss Michael’s passion, how we transform behavioral and health. Key challenges in behavioral health are resource constraints and highly fragmented data. Mentrics is a tool that combines ODH’s risk assessment data along with data of the complex care patients to find out which patients are most at risk.  From a data perspective, payers are the most important component. How does the risk stratification process work? Michael explained that the ODH team had worked on the solution for four years. It identifies the high-cost patient population to track cost drivers over a year. The goal is to help health care providers figure out which patients are at risk and provide insights into the kind of treatment that can best affect outcomes. It’s about identifying 1) which patients need the most help 2) what kind of help do they need? 3) How can we help? Tune into the Movers & Shapers livestream at about the 23 minute mark to see their discussion.

Jesse Knish Photography Jesse Knish Photography

  • Amber Naslund, SVP Marketing, Sysomos
    I’ve known Amber a long time. She’s someone I’ve always had a great deal of respect for. Now even more so after hearing her talk about embracing imperfection. Everyone talks about transparency and authenticity. Amber nails both. She lives and breathes social engagement and analytics. Much of her talk centered around Impostor Syndrome. It refers to “high-achieving individuals marked by an inability to internalize their accomplishments and a persistent fear of being exposed as “fraud.” In 2011, she was riding high when Radian6 was purchased by Salesforce, she had a successful book and was well-known for the social engagement work that she was a part of. During her next step is when she starting struggling those negative feelings of self-doubt. Especially as so many of her peers in the social space appeared to be at the top of their game. That period led her to do research on the topic. She quickly found in her interviews that Impostor’s Syndrome affects everyone… men, women, all ages, etc. Even extremely successful people like best-selling author Stephen King. Bottom line, Amber’s currently focused on making this topic as her next book. I hope she’s successful on that front and applaud her for having the courage to share with the folks here at our event.  You can check out Amber’s session at about the 39 minute mark of the Movers and Shapers livestream.
Jesse Knish Photography
  • Ray Kerins, SVP Head of Communications & Government Relations, Bayer
    Ray’s topic of discussion was the Criticality of Intellectual Property. Ray did something I wasn’t expecting. He made a talk about IP pretty lively and engaging. He started his session by acknowledging that most people’s eyes glaze over when they hear about patents and IP. He defined IP as the set of laws that protect individuals and companies who have created a unique product or thing. It’s important to all of us because it protects innovation. Ray cited one of the most difficult aspects of IP is the un-evenness of laws around the world. While those in the United States are decent, several countries outside the US have very weak laws, and in some cases, those laws can be difficult to enforce. Ray is a board member of the US Chamber of Commerce and he’s also a member of the Global Intellectual Property Center (GIPC). GIPC’s sole responsibility is to make sure the IP laws around the world help protect innovation created in America. According to Ray, IP creates job. He referenced several reports compiled by GIPC. One such report is the International IP Index, which ranks the world’s countries in terms of levle of IP protection. In other words, to track the places where counterfeiting is the biggest problem. Surprises? Venezuela is the country that currently ranks the highest on that list. India is #2. Another surprise? China currently ranks  17th on the list. Ray attributed China’s going down on the list (improving) to the Chinese government’s active efforts to strengthen their IP laws and enforcing those laws. You can check out Ray’s session just about the 50 minute mark of the Movers and Shapers livestream.
Jesse Knish Photography
  • Michele Skelding, SVP Global Technology and Innovation, Austin Chamber of Commerce
    Michele’s topic was The Next Big Thing? Disruptive Innovation in ATX. Michele has lived in Austin for the last 20 years and has worked in technology for most of that time. She joined the Austin Chamber of Commerce about three years ago with the goal of bringing her tech expertise to the city. Michele mentioned that the average age in Austin was 33. The city has a population of about 1.9 million people, of which 415,000 are students. What’s one of the most important things the city can do to keep those students here? Create jobs that they’ll want to stay here for. As a city, that means we have to be on target with our business benefits. Add it all up and Austin is expected to be one of the fastest growing cities until 2025. Michele ended with a plea for those of us in Austin to get engaged in terms of the future of the city. Along those lines, she mentioned recent headlines where Austin proposed city ordinances are creating barriers for companies like Uber and Lyft to operate in this city. One more thing: Thanks to Michele for making the introduction to Hugh Forrest and making that PreCommerce fireside chat possible. You can check out Ray’s session just about the 1 hour 27 minute mark of the Movers and Shapers livestream.

Jesse Knish Photography Jesse Knish Photography

  • Robert Scoble, Entrepreneur in Residence, UploadVR
    Robert is another person I’m fortunate to know pretty well. Robert’s book Naked Conversations (that he co-authored Shel Israel) had a big impact on me when I was gearing up to take the reins at Direct2Dell back in 2006. Robert’s one of the best in the business about what’s next in technology. Look at his other books as an example. Age of Context focused on how sensors and big data will continue to impact business. He and Shel are currently working on their third book called Beyond Mobile. Virtual Reality and Augmented Reality is not surprisingly one of the main topics that book will cover. Fresh off the news that he’s joining UploadVR as their Entrepreneur in Residence, Robert dove right into the topic of virtual reality and augmented reality. He discussed companies like Magic Leap and Meta that will play a part in the future, as well as other established tech companies like Facebook, Microsoft and Google. This technology is already showing up in our world… self-driving cars use sensors and tons of data to map the world around them. Heavy machinery company Caterpillar is already using AR to help train mechanics on repairs. According to Robert, augmented reality (where we interact with virtual objects superimposed on top of real-world objects) is going to have the biggest impact. We’re still 3 – 5 years away from the truly ground-breaking stuff that will occur has hardware gets smaller, faster and cheaper. It’s coming though, and in my opinion, there’s much to look forward to. You can check out Robert’s session at about the 1 hour 38 minute mark of the Movers and Shapers livestream.
Jesse Knish Photography
  • Patrick Moorhead, President and Principal Analyst, Moor Insights & Strategy
    Patrick’s topic was The Future of Healthcare is Closer Than it May Appear. Before becoming an industry analyst, he spent over 20 years in the tech business, focused on things like product management, product marketing and strategy. For 15 years he served on the board of St. Davids’s Medical Center and the Austin Heart Hospital (where he also chaired the board for five years). Besides sing the bureaucracy first hand, he was struck by the number of people so passionate about helping others. He mentioned that we spend over $3 trillion dollars in Healthcare annually. An estimated 90% of that goes toward chronic diseases like diabetes and high blood pressure. And an estimated 80% of those could be prevented with better healthcare along with personal responsibility. He also said the biggest issue in healthcare is the disconnect between payment and service. During the session, he called out that Moor Insights was welcoming Yuri Teshler to lead the Healthcare vertical  You can check out Patrick’s session at just over the 1 hour 58 minute mark of the Movers and Shapers livestream.
Jesse Knish Photography
  • Natanya Anderson, Sr. Marketing Director, 365 by Whole Foods Market
    Natanya talked about the Mandate to Innovate, which is a good topic for her given how much she has done inside the walls of Whole Foods before taking on the charter to expand their 365 effort. She touched on disruption and called out Whole Foods’ recent investment in Instacart as an example of how Whole Foods is working with innovative companies instead of against them. Figuring how to innovate inside a big brand was something she struggled with at first. Her light bulb moment came when she spoke at the Foresight & Trends Conference about 18 months ago. She spoke to many people there who were part of innovation groups, or in some cases, even innovation business units. Many of them spent time analyzing trends to help figure out what areas lend themselves to innovation within their respective companies. That’s when it hit her. Instead of thinking, “How do I get that (innovation) job?” She realized the better question was, “How do I make innovation part of my job?” She started by establishing a mandate to innovate for herself. That’s when she starting actively looking for places where Whole Foods could innovate. Then she extended the that intention to innovate to her entire team. She found that some people on her team were more receptive to it than others. The tipping point was when she tied innovation to the team’s goals overall and they worked as a group to figure out how to measure the innovation part of their efforts. Hint: It wasn’t ROI. You can check out Natanya’s session at just over the 2 hour 14 minute mark of the Movers and Shapers livestream.
Jesse Knish Photography

Check back soon to learn more from other speakers and what amazing insights they offered at Movers & Shapers!

 

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Lionel Menchaca currently serves as Director of Corporate & Strategy at W2O Group. Feel free to connect with him on LinkedIn or reach out to him on Twitter at @LionelGeek!


 

Learn more about W2O Group:  About  Work  Contact.

Austin means music, tacos, and innovative new ideas (AKA “weird”), and our SXW2O events definitely incorporate all of these. But when it comes to great local music in particular, our Austin office employees are passionate fans. To make the perfect local playlist, we asked these local music experts to curate their favorite tracks from Austin artists.

spotifyCheck out the Geekaque playlist on Spotify here.

 

We’re also beyond excited about our 2016 SXW2O artists (some local, all awesome) we’ve lined up for our events:

  • At our annual PreCommerce Summit Reception, we were lucky enough to hear some mellow tunes from The Autumn Defense, a side project for WILCO band members Pat Sansone and John Stirratt. Thanks to our premier sponsor Bayer for bringing them down to Austin!
  • Texas’s “original recession era string band” Hot Nut Riveters provided some Southern Hospitality at our Digital Brunch, led by Guy Forsyth.
  • We’re especially excited for tonight’s Geekacue lineup featuring Black Pistol Fire and Red Bull Select band Not in the Face, both of which cnall Austin home. Email info@w2ogroup.com for an invitation!
  •  lionelLionel Menchaca – Director, Corporate & Strategy
    Artist: Willie Nelson, Song: Whiskey River
  • How long have you lived in Austin? Hard to believe, but I’ve been here just over 25 years.
  • What is your role at W2O? I work with our team to help clients implement digital tools in everything from internal communication and collaboration, external communication and issues management, and how to empower employees through advocacy programs.
  • Why did you pick this song/artist for our playlist? It’s Willie. He’s a Texas legend who calls Austin home. I chose that song because it’s the one that makes me think of Willie more than any other. There’s a reason why he uses it to start the set of his live shows.
  • #WhyAustin? So many reasons. The great live music scene, the cool outdoor options, great events like SXSW, Austin City Limits Music Festival, the food: Franklin, La Barbecue, Fonda San Miguel to name a few favorites, and the people.
  • Favorite Taco: Hard to list a favorite, but Taco Deli is my go to place for tacos. Hard to go wrong there.

darron

Darron Davis – Art Director
Artist: Shapes Have Fangs, Song: Dinner in the Dark

  • How long have you lived in Austin? 9 years
  • Why did you pick this song/artist for our playlist?: This album reminds me of the time I volunteered for SXSW in 2010. I saw them play at a tiny venue on Red River called Beerland. They were insanely loud and enjoyable.
  • #WhyAustin? Austin is a progressive city where you can still carry a pocket knife without getting side-eyed.
  • Favorite Taco: The Smoked Brisket Taco at Valentina’s Tex Mex BBQ

angieAngie Gette, Senior Director Strategy & Insights
Artist: Wood & Wire, Song: Anne Marie

  • How long have you lived in Austin?: 8.5 years
  • Why did you pick this song/artist for our playlist?: Tons of energy and pure folk spirit.  Love seeing this band live. Check them out!
  • Favorite Taco: Migas from Veracruz- can’t believe how good they are!

colleenColleen Hartman, Group Director, Social Commerce
Artist: Tameca Jones, Song: Hot and Bothered

  • #WhyAustin? For me personally? As a child, I spent a lot of time each summer with my grandparents in Dallas. They took me all over Texas and loved the unique culture. After living many places in my adult life including a stop in Waco home to Baylor University, my family unanimously wanted to move to Austin. As a then W2O client, when the opportunity came to join the agency, I was thrilled especially with the opportunity to move to Austin. The rest is history with my new “forever hometown.”
  • Favorite Taco: The steak taco from Veracruz All Natural’s food truck. It’s hard to eat other tacos once you’ve had anything from Austin’s best taco spot. (Migas and fish tacos are amazing too.)                                                                                                                    

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Bob Pearson, President, W2O Group
Artist: Black Pistol Fire,  Song:  Suffocation Blues

  • How long have you lived in Austin? We’ve lived here for ten years. I told my daughters when we moved here that when we reached ten years, we could start to call ourselves Texans.  In our case, we say we’re “Jersey Texans”, a rare breed.
  • What is your role at W2O? I spend most of my time with clients discussing what is important to their business or working with our teams to talk through how we build or refine our models. The role is President, W2O Group. My mission is to ensure our clients build unique advantage and succeed and our team members at W2O learn and grow professionally every day.
  • Why did you pick this song/artist for our playlist? Black Pistol Fire is symbolic of Austin. Originally from Toronto, now splitting time between Canada and Austin.  Austin just has a magnetic draw for innovators to head down here and never leave.  And, I love rock ‘n roll and these guys know how to have some fun.
  • #WhyAustin? I came here to work at Dell and our family fell in love with Austin. I love how supportive the community is of each other, whether you are an entrepreneur or you have fallen on hard times.  Austin is a city with a soul.
  • Favorite Taco: There is a small stand one block from our office behind a building that has amazing breakfast tacos. Few know it is there. Small stand. One woman who runs it. Amazing tacos and the hottest sauces around.

On the annual springtime migration to Austin, our clients, partners and friends—without fail—take one look at the super packed SXSW Interactive schedule, get excited, get overwhelmed and then proceed to have nasty flashbacks to first year course selection at university. Well, with deep gratitude to my esteemed colleagues Kristen Grant and Melissa O’Hara for their SXSW sleuthing skills, we’ve tried to take out some of the guesswork.

The team waded knee deep through the SXSW Interactive Health & MedTech stream of events to find what we hope will be some of the golden nuggets. Just think of us as your team of guidance counselors, here to help you pick your major, minor and maybe a couple electives.

But before we get to the list, I want to highlight our own MDigitalLife team who will have a standing presence at the SXSW Health & MedTech Expo. They will be showcasing how we can help you understand and leverage the online healthcare ecosystem, having mapped the digital footprints of over 700,000 stakeholders worldwide. Be sure to stop by and visit them as you make your way around the sessions.

Now, let’s get to our recommended sessions. Each link takes you to the relevant page on the SXSW site where you can add the event to your schedule.


Friday, March 11, 2016


2016 SX Health & MedTech Expo

Time: 10:00am-6:00pm

Location: JW Marriot, 110 East 2nd Street

SX Health & MedTech is an integral part of SXSW Interactive, brings together many of the conversations being discussed at SXSW – not to mention that everyone has a personal relationship with health. Look for the 2016 event to expand the number of exhibitors, broaden and deepen the discussion topics, and make it even more accessible for the SXSW community to participate in the conversation.


Saturday, March 12, 2016


Value Revolution: Transforming the Health Business

Time: 9:30am – 10:30am

Location:  JW Marriott, Room 203-204 110 E 2nd St

This panel will explore the groundbreaking solutions to the problems that have driven the system to the breaking point, along with specific regions and ecosystems that are making those solutions real.


Apps and Better Medical Outcomes: Real Solutions

Time: 11:00am-12:00pm

Location: JW Marriott, Room 201-202 110 E 2nd St

This panel will discuss cutting edge mobile solutions that help with communication among caregivers, educational or job re-entry, organization of medical records and independence


Virtual Health: Is it Real or Just Fantasy?

Time: 11:00am – 12:00pm

Location: JW Marriott, Room 203-204 110 E 2nd St

Experts will speak about a number of topics including the historical legislative and policy initiatives that have hindered and promoted the use of virtual health at the state and federal levels and the rapid development of technology that is enabling these platforms to provide improved access and quality driven outcomes.


A New FDA: A Partner for the Digital Future

Time: 12:30pm-1:30pm

Location: JW Marriott, MedTech Stage 110 E 2nd St

Leading this charge is Bakul Patel, Assoc. Director for Digital Health at the FDA, who will provide insights into the FDA’s current and future plans for regulating digital health and answer those questions you were afraid to ask.


Rare in Common: Building Rare Disease Communities

Time: 12:30pm-1:30pm

Location: JW Marriott, Room 201-202 110 E 2nd St

This session will explore the potential and impact of these digital communities with rare diseases in common from the point of view of multiple stakeholders: the people facing rare diseases themselves, companies dedicated to developing medicines for them, and thought leaders in rare disease communications.


Virtual Physicians: The Future of Healthcare

Time: 12:30pm-1:30pm

Location: JW Marriott, Room 203-204 110 E 2nd St

Join us to explore the revolutionary role virtual humans may play in your healthcare future! Part of the IEEE Tech for Humanity Series.


New Prescription: Mobilize Patients’ Communities

Time: 3:30pm-4:30pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Hear from the President of Seton Medical Center Austin and CEO of Rallyhood, who created an innovative program to mobilize patients’ personal communities that aide hospital recovery.


Digital Health and Outcomes: Where’s the Evidence?

Time: 3:30pm-4:30pm

Location: JW Marriott, MedTech Stage 110 E 2nd St

This panel, moderated by BuzzFeed’s Stephanie Lee, will explore how digital health companies can use clinical evidence to succeed through the lens of a company that has commercialized its outcomes (Omada Health), a company that validates emerging products (Evidation Health), and an investor that evaluates hundreds of companies each year (Rock Health).


The Future of Medicine: Where Can Tech Take Us?

Time: 5:00pm-6:00pm

Location: JW Marriott, MedTech Stage 110 E 2nd St

From the prospective of a leading physician, scientist and innovator who is Chair of Medicine at Singularity University, this talk examines rapidly emerging, game changing and convergent technology trends and their potential to change the face of healthcare and the practice of medicine.


Are Medical Devices and Systems Hack Proof?

Time: 5:00pm-6:00pm

Location: JW Marriott, Room 203-204 110 E 2nd S

As clinicians increasingly rely on computers vs. common sense, and medical devices become increasingly vulnerable to security breaches, it’s time for new dialog on trust and security for Medtech.


Sunday, March 13, 2016


2016 SX Health & MedTech Expo

Time: 10:00am-6:00pm

Location: JW Marriott, 110 East 2nd Street

Look for the 2016 event to expand the number of exhibitors, broaden and deepen the discussion topics, and make it even more accessible for the SXSW community to participate in the conversation.


Telling Health Stories with Interactive Storymaps

Time: 11:00am-1:00pm

Location: JW Marriott, Room 402-403 110 E 2nd St

This interactive workshop will use Esri’s storymapping technology and teach participants how to find health data, combine different data, and display them through interactive storymaps that create unique, holistic depiction of personal and community health. Bringing your own health data is encouraged!


Revolutionizing Med Education to Transform Health

Time: 12:30pm – 1:30pm

Location: JW Marriott, Room 203-204  110 E 2nd St

Experts on the front lines of this revolution will discuss how medical schools are changing, what this means for students, educators, patients and the community, and how technology and innovation will help create physician lead in the evolving education landscape.


Hacking for Healing: MedTech & Chronic Disease

Time: 12:30pm-1:30pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Four experts will discuss their platforms, research, and deep experience to give chronic disease patients new ways to think about managing their health — shifting from precision medicine to precision prevention.


Imagining the Future of Personalized Medicine

Time: 3:30pm-4:30pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Jennifer Darmour, wearable tech expert and designer, David O’Reilly, leader in digital medicine, and Alan Levy, veteran innovator of specialty pharma products, debate the best path forward toward more engaging and personalized healthcare and lay out future possibilities that will astound you.


The President’s Precision Medicine Initiative

Time: 3:30-4:30pm

Location: JW Marriott, MedTech Stage 110 E 2nd St

The Precision Medicine Initiative, unveiled by President Obama in January 2015, is a bold new cross-government initiative to build the technology, data and policy frameworks to catalyze new insights and therapies so that every patient can have individualized, tailored treatment.


(Video) Gaming the Healthcare System

Time: 5:00-6:00pm

Location: JW Marriott, MedTech Stage 110 E 2nd St

Games, video games in particular, have shown a much more significant contribution to healthcare by providing a connective community and therapy to both physical and cognitive impairments, as detailed by our expert panel. Come play!


Millennials in Medicine: Good or Bad for Health?

Time: 5:00pm-6:00pm

Location: JW Marriott, Room 203-204 110 E 2nd St

This panel of leading millennial physician-innovators will offer a provocative prognosis for the future of US healthcare and debate the net value of physicians disrupting rather than providing healthcare.


Deadliest Catch: New Cancer Diagnosis Approaches

Time: 5:00-6:00pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Biomarkers are recognized as a critical tool for bringing new drug candidates to market and driving personalized medicine. Now, this groundbreaking science provides a powerful new opportunity to detect and prevent lethal cancers and save lives.


Monday, March 14, 2016


Wearables: The Powder Keg for a Health Revolution

Time: 9:30am-10:30am

Location: JW Marriott, Room 201-202 110 E 2nd

Join Garmin, a global leader in connected fitness and wellness technology, and Validic, the healthcare industry’s leading digital health platform, as they discuss how wearable technology innovation and adoption is setting the stage for a healthcare revolution.


Rethinking Healthcare Through Design Thinking

Time: 11:00am-12:00pm

Location: JW Marriott, Room 203-204 110 E 2nd S

This panel will feature a nationally recognized health design leader to lay out the landscape of problems facing healthcare, and he will demonstrate how creativity and design can address – and have addressed – those challenges.


Consumer Reports: What’s Our Health Data Worth?

Time: 11:00am-12:00pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Hear solutions for balancing individuals’ right to privacy with profound opportunities to serve the public good, advance science & innovation, and achieve a more effective health-care system. Takeaways include ideas for new regulations, systems, and best practices, plus actions we can all take to manage our valuable health data more responsible.


CDT/Fitbit: Ethics and Privacy in Wearable Research

Time: 12:30pm-1:30pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Through a visually engaging presentation, the presenters will offer details on the project goals, methodology, findings, and analysis, as well as present the final guidance recommendations.


Wearables in Health: In Theory and in Practice

Time: 3:30pm-4:30pm

Location: JW Marriott, Room 201-202 110 E 2nd St

In this dual presentation, Dr. Sam Volchenboum will speak to where we’re at and where we’re headed regarding the challenges and benefits of using wearable data to inform treatment and clinical trials. Dr. Ray Duncan of Cedars Sinai Hospital will share the practical hurdles, insights, and success stories of integrating wearable data with EMRs at one of the most connected health systems in the country.


Tuesday. March 15, 2016


Tech in the Golden Years: How Tech Changes Aging

Time: 9:30am-10:30am

Location: JW Marriott Room 201-202 110 E 2nd St

In this panel, SXSW goers will gain a fresh perspective on emerging tech in senior healthcare from an often unheard generation at SXSW: a baby boomer. HomeHero, Heal and PillPack will speak on the need for quality caregivers, physicians and easy access to medication, while the aging senior can share his own perspective.


We the People: Healthcare and the 2016 Election

Time: 11:00am-12:00pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Join Jane Adams, Washington insider & Senior Director of Federal Affairs, Johnson & Johnson, & Lauren Chauret, Partner at PTV Healthcare Capital, as they discuss the 2016 election, its implications on the healthcare system & show you how to come out on top!


Inhale and Exhale: The Future of Health Data APIs

Time: 3:00pm-4:00pm

Location: JW Marriott, Room 201-202 110 E 2nd St

A generation of startups are taking on the enormous task of building simple, portable APIs for health data. These companies are building solutions that will finally bring about the interconnected health system that we are all desperately waiting for, and could hold the keys to cracking open the health IT market.


Fixing the Patient Behavior Change Gap

Time: 5:00pm-6:00pm

Location: JW Marriott, Room 203-204 110 E 2nd St

This panel explores why behavior change is so difficult, even when it’s in our best interest, and how new technologies and smarter design can help us solve the largest problem in healthcare tech — behavior modification and engagement.


Improving Physicians’ Understanding of Patients

Time: 5:00-6:00pm

Location: JW Marriott, Room 201-202 110 E 2nd St

Based on case study data, participants at a recent health app design challenge developed a FHIR-compliant application that intuitively communicates the patient’s status to any interested party.


Of course, while SXSW sessions can be hit and miss, we hope that this curated list of recommendations helps you navigate the maze of SXSW and have a better overall experience at SXSW. And if you have other recommendations or feedback on our shortlist, please be sure to let us know in the comments below.


Learn more about W2O Group

Out of all the great speakers that took part in W2O Group’s 2016, PreCommerce Summit, the fireside chat between Hugh Forrest, director of SXSW Interactive Festival and NewCo CEO John Battelle was one that I personally was most excited to hear about. Though it’s huge now, it didn’t start that way. Beginning a few years ago, it surpassed the music festival in terms of attendees—a trend that continues in 2015 and probably beyond.

Hearing the humble beginnings (Interactive started as the SXSW Multimedia festival in 1994… anyone rememeber CD-ROMs? Heh!) from Hugh’s perspective to what it’s grown into now (Hugh expects about 35,000 will attend Interactive this year) was worth the wait in my book. He covers a lot of the history and the evolution of the festival. And maybe next year we can expect a single ticket for all SXSW? And BTW, Mr. Robot fans can check out the Ferris wheel(!) on 4th and Congress.

If you want to watch John’s interview of Hugh, tune into the #SXW2O livestream at just about the 7 hour 40 minute mark.

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Here’s an edited summary of the Q&A between John and Hugh.

Q: When was the first year of SXSW Interactive?

A: The Music part started in 1987. In 1994, we added SXSW Multimedia because we thought multimedia was the future back then. With CD-ROMs, there was a lot of potential there, wasn’t there? 🙂

Q: In 1994, how many people attended?

A: That first year, we combined it with the Film part, so it was SXSW Film and Multimedia. If you counted all the volunteers, we had about 1,000 attendees combined. We thought at the time it was a good first showing. After that, we split it into two separate events, one for Film and the other for Multimedia. In the startup world you have concept known as the Valley of Death. For startups that survive, it’s usually a period of  about a year to 18 months. We had about a 10-year Valley of Death, where we were really struggling to find our voice, to find our market to understand what we were doing. The reason we survived during that 10 years was  of the success of the SXSW Music event. It was paying the bills during that time. If we’d have been a standalone event, we would not have survived that difficult period.

Q: During that period, did you have a lot of difficult meetings where people thought. Maybe this multimedia thing isn’t working. Did they ever think: maybe we should just stop doing it?

A: Many things keep me humble. This was one of them. I remember an above the banner headline in the Austin American Statesman from 1998 that was something like “Excitement Coming to Austin: Music, Film, Rodeo, Multimedia!” No disrespect to the Austin Rodeo, it’s a cool event. But we were slightly below that. In terms of meetings, it was more me wondering to my boss, why are we doing this Multimedia thing? It doesn’t make any sense. We can’t find our audience. The Music festival brings the rockstars from all over the world. We’ve got this film event that brings in movie stars, and all I’ve got is a bunch of geeks.

Q: When did it tip?

A: Certainly the biggest tipping point was 2007 with Twitter. But, we started to see a little bit of an uptick in growth in 2004. A keynote speaker that year was a guy named Jonathan Abrams from Friendster.  I had seen him on a late night TV show, and I thought this guys kind of interesting, let’s try to get him for SXSW. He turned out to offend about half the audience. That’s a common theme in many of our keynotes.

John: I remember in the early keynotes, those people in the audience were really quick to tell you if they weren’t pleased with what you were saying.

Hugh: Are you saying that from personal experience?

John: I’m saying it from watching it happen to someone I interviewed onstage. I don’t remember all the specifics, but that person answered a question and got hisses and jeers from the audience.

Hugh: It’s a tough crowd, not like this one… Jonathan’s keynote in 2004… when he offended some people here coincidentally or not, that was about when Friendster hit it’s peak uaage in the US. I think it is still popular in Asia. But that was our first real foray into social media. Who could have known in 2004? I mean, in retrospect it makes sense, but we didn’t know back then that social media was going to be such a big deal, so much a part of our lives. Many things contributed to our eventual growth after 10 years of non-growth. I would say that startups and social media are two of the biggest things. Again, particularly Twitter in 2007 [was the big turning point]. The irony of the Twitter story is Ev and Biz have always credited SXSW as the place they launched, but the fact is they actually launched about 6 months earlier. Thanks to both of them for that.

John: I know I wasn’t there that year, but I was following what was going on, somehow, before Twitter… maybe e-mail. Everyone was talking about Twitter. I knew it, because I knew Ev, but it became a big deal here…

Hugh: Yes.

Q: So, how many people are copmong this year

A: Probably about 35,000 total.

John: So about 35x growth, with most of it coming in the last 10 years?

Hugh: We were lucky enough to experience a hockey-stick level growth from about 2004 – 2014. It leveled off at that point simply because we really hit capacity in Austin. There were some years where the growth numbers were crazy. On the one hand you’re happy after not growing, after struggling so much for so many years. But it’s just as mystifying [to think] why are we growing now when we couldn’t grow before?  Now, it’s the challenges of growth, of scale, of trying to retain the user experience that helped growth is very significant in and of itself.

Q: What year did the marketers show up?

A: You should ask these guys in the crowd… they’re the ones who know.

Q: The startups obviously caught on at some point. Was there a tip to that piece?

A: There wasn’t a Twitter-like tip there, but again, Twitter just changed things so much for us. More startups wanted to come to SXSW to be like Twitter, more venture capitalists came looking got the next Twitter. Branding and Marketing people wanted to come to discover the next big thing before their competitors did. Twitter was 2007. 2009 was Gowalla… remember them? And 4square actually launching the same day at SXSW.

John: Yeah, it was like a duel for the location-based services with the local favorite, less highly-funded Gowalla.

Hugh: Right. And Gowalla is in the digital graveyard at this point. What’s interesting here and even going back last year to Meerkat is the products, apps, services, startups that get the most buzz out of SXSW are the ones that help people digest SXSW. Twitter got so much use because people used it to find which parties their friends were going to, where they were eating breakfast or lunch, what panels they were going to… it helped the crowd digest a large event. Same thing with 4square and Gowalla… and Meerkat. You can broadcast you’re in a session that’s great or horrible. It’s simple, but it can be complex. If you want the most buzz at SXSW, figure out something that helps people better digest the event.

Q: Do you see anything this year that is an emerging possibility to break out the way those did?

A: It’s interesting on the eve of their one year success at SXSW, that Meerkat announced that they were pivoting, essentially changing direction, changing business models. Facebook Live is certainly doing a big push here, and it’s essentially an updating of that type of app. Again, we’re seeing more functionality with mobile devices that take advantage of increased broadband in terms of personal broadcasting. I think that if something breaks out, it could be that. We were surprised as anyone that Meerkat got so much buzz at SXSW. It was a perfect storm for them. I remember the Apple Watch press conference had been on Monday before SXSW. People were using it there, it got featured on Product Hunt. It had some buzz going into the event. It kind of broke all the rules that we thought had become rules in the sense that it didn’t have a whole lot of money, was a relatively small startup, and all the sudden it got huge traction out of the event. The common wisdom at that point was that SXSW had grown so big… to rise above the noise you have to have a huge budget, it’s impossible to do. But again, something that hits that sweet spot that helps registrants better absorb, digest or discover the event is what popped. Who knows if that will happen this year?

Q: How has Interactive grown compared to Film and Music and is it the muscle that’s driving the business as much as Music was before?

A; Interactive is the biggest industry portion of the event in terms of people buying badges. The tables have turned around from 15 years ago. Part of that growth came from people who were buying badges for Music started buying badges for Interactive to understand how they could navigate the change in the [music] content industry. Over the last 15 years, geeks have become the rock stars. That narrative of Mark Zuckerberg dropping out of Harvard, creating a startup, getting crazy rich… that so much powers the startup ecosystem, the startup mindset of people much younger than us doing cool stuff out there.

Q: Has Interactive has kind of consumed the film and entertainment industry?

Hugh: Is this your Marc Andreessen moment where you say software is eating the world?

Q: I notice you have a Convergence Track where you’re sewing the two together. So people who have both (Film and Interactive) badges can go to both?

A: Yes. We have more and more convergence stuff that tries to bring these industries together. The idea being that 25 years ago,  it was easy to tell the difference between Music and Film, and this weird thing called Multimedia. Now, years later it is all so interwoven and blended together. We argue, discuss converse within our staff: if you have a session about a YouTube or Vine star. Is that Interactive because they’re using technology? No it’s film because they are the film stars of 2016. Or it’s Music a song that way. These lines are completely blurred at this point.

Q: Will it come to the point that you just sell one ticket to the whole deal?

A: That’s a pretty good idea, John.

Q: So will we hear about that more next year?

A: I’m saying there’s a lot of good ideas that come out of this event on March 10 right?

Q: What lessons do you have for marketers or brands who are looking to make the most at SXSW?

A: We’ve seen lots of interesting, crazy, fun, weird promotions at SXSW over the years. This year it’s the Ferris Wheel on 4th and Congress creating the buzz. But the things that will create the most buzz with this audience. the visual trend setters, the forward thinkers, the people with huge social media followings  are things that help people better absorb the event. We’ve been lucky to have automobile sponsors like Chevy and Mazda. The thing they do best? Provide rides to people. That solves a problem for people since it’s so difficult to get around. The program was called Catch a Chevy and they provided free rides to people. That’s where they got the most buzz out of the event.

Q: Without naming names, I’ve seen some [brand] activations that seem a bit off… do you or a team approve how marketers get to activate?

A: We’ve taking a much more active role here.. in the wake of some activations that weren’t quite right.

John: Can you give us examples?

Hugh: No, there are too many people tweeting in here. I don’t want to do that. But we do try to give brands guidelines to help them be successful here. As the event has gotten bigger, we know there is more noise. Now, rising above that noise is always a challenge. It’s harder and harder for a brand or startup like Meerkat to gain traction. A story that I still love is that when foursquare launched when we thought location-based apps were the next big thing, the promotion that Dennis Crowley did was he drew a four square with a piece of chalk outside the Convention Center. He was playing foursquare with people.  I mean you’re playing four square with the founder of foursquare. It wasn’t reaching huge numbers of people, but it was reaching people who could create buzz about it. It’s harder to do that now since we are more strict about brands using chalk on the sidewalk, but…

John: Admit it. This year, you would have kicked Dennis off the sidewalk.

Hugh: I like Dennis. I wouldn’t kick him off. Maybe others.

Q: What people find most valuable are the vast number of get-togethers that happen all over town. So much good stuff. What’s your point of view? Is there an official view toward the unofficial side of SXSW?

A: We are much more aggressive in terms of trying to control unofficial events. That’s mainly due to safety, since we take safety more seriously than some of the pop-up events do. As organizers, we try to bring those unofficial things in. But, most attendees can’t tell the difference between what’s official or unofficial. Attendees know, I went to Austin, had a great time at SXSW, went to a party, met great people, I made connections, I got business opportunities out of it, it was a worthwhile experience. It’ s a cops and robbers game. As soon as we bring them in, other unofficial things come up.

Q: SXSW really lights up the city.

A: It does take over the city. That’s a good thing for a lot of people. But lots of people don’t like this week because it’s a huge traffic disruption. For many years, some will tell me, “I’m not a huge fan of SXSW, but I rent my place out via Airbnb that week, so you paid for my vacation. There’s a thriving under-the-radar economy there.

Q: Lastly, tell us the story about President Obama speaking here:

A: We have been working, cultivated relationships in the White House, particularly in the Obama administration, for many, many years. There have been speakers from the White House who have participated in panels, other speakers who’ve moved onto the White House. We’ve had pretty strong context there. There has been interest in previous years, but the timing didn’t quite work out. This year it did work out… I will say that the White House was very easy to work with throughout this process. There was very positive conversations. It wasn’t confirmed until we announced it last week, so we were sweating it out. I’ve said before that in the State of the Union address in January this year, the president mentioned Austin, at one point, while talking about startups.

Q: What’s President Obama going to talk about?

A: He’s going to talk about 21st century civic engagement. That geeks should go to Washington D.C., help reinvent government, help make it more efficient and effective. I think it’s a really good message for SXSW. We’ve pushed community good social causes for a while, and this fits well into that. That said, we also know a lot of the audience isn’t particularly political and believes that the government doesn’t understand technology all that well. They’ll be somewhat skeptical of this message.

Questions from the audience:

Jessica Federer, Global Head of Comms and PR Bayer Healthcare Animal Health:

Question for John: Are we going to ever see NewCo Austin together with SXSW?

A: We avoided SXSW. I’ll tell a story. I thought in 2007 or 2008, I noticed marketers were coming to SXSW when I was with Federated Media and we were doing events. One of them was called Signal. I actually called it Signal SXSW. Big mistake. I had Marissa Mayer come and asked other people to come a day early. It was kind of like the PreCommerce Summit. I reached out to Hugh. We worked it out. I changed the name to Signal Austin. Ever since that time I was one of the unofficial events and I was making such a bad mistake… Fortunately, I got pulled into the tent. From that point on I made sure I got Hugh’s permission and that I didn’t schedule anything around SXSW. Now, NewCo Austin will happen in July.

Rohit Bharghava, CEO & Founder, Influential Marketing Group

Question for Hugh: With so much activity in terms of content sessions, are you looking at the TED kind of model of making video stream recordings available?

A: We do record audio of the sessions and make them available as podcasts after the event. We’re doing more with livestreaming. TED is this finely curated meal. And that’s wonderful. [SXSW] is a 24-hour all-you can eat buffet, and that’s wonderful at times too. Presentations and panels are great, but ultimately what people come to events to meet other people, make connections, have face-to-face conversations that happen outside the panels, at the bar, happy hour. Panels are just the hook to get people in and to market the thing.

As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with the Associate Director of the Borlaug Institute, Julie Borlaug. Julie will be part of a panel called “Future of…” at our PreCommerce Summit on Thursday, March 10.a - JulieBorlaug

A little bit about Julie… She is the granddaughter of Nobel Peace prize laureate and father of the Green Revolution Dr. Norman Borlaug. She is an advocate for innovation and technology with an eye toward ending hunger and poverty. She takes pride in continuing the Borlaug legacy and strives to inspire next generation Fighters.

Now onto the interview:

  1. Aaron: How do you define innovation?
    Julie: I believe innovation is the constant desire to create better systems. The more out-of-the–box and creative the better.
  2. Aaron: What are you or your organization doing to drive innovation?
    Julie: Personally, I am advocate for the agriculture sector and speak often about the need to drive innovation as well as support and fund it. Educating a public far removed from agriculture is a priority in order to gain their acceptance and understanding.
    In regards, to the Borlaug Institute, we are fortunate to take the best research and technology from Texas A&M, as well as our private and public sector partners and create self-sustaining projects in developing countries to further their agriculture systems. We work both with high-tech and low-tech innovations.
  3. Aaron: Who is someone in your industry (or outside) that you admire? Why?
    Julie: Of course, I will always admire my grandfather for his passion & never-ending fight to end hunger and poverty through agriculture and innovation. Additionally, Bill and Melinda Gates. I realize you asked for only one but I do not think you can mention one without the other. Because of their commitment to agriculture, the public, governments and other foundations are finally recognizing the important role agriculture plays in creating stable, healthy, educated and food secure societies.
  4. Aaron: Where do you see your industry being in 3 years? 5? 10?
    I hope that agriculture will not have to continue to fight the uphill battle against the anti-innovation & anti-science movement. This anti- backlash has blocked critical innovation from reaching those most in need. Innovation in all sectors is a must including agriculture. It helps create more sustainable & resilient farming systems, and a safer more nutritious food supply.
    Additionally, we will see more start-ups and young people involved in agriculture and high tech/data science that will help create a more sustainable system. Synthetic biology will be accepted without the concerns surrounding GMOS.
  5. Aaron: What book are you reading right now? How did you choose it?
    Julie: I am reading an advanced copy of Roger Thurow’s Frist 1,000 Days: A Crucial Time for Mothers and Children – And the World. It’s the 3rd book in a series in which Roger explains the complexities of national and international agriculture and the flight of small-holders farmers. These are compelling books that everyone wanting to understand agriculture and why it is so critical need to read.
  6. For fun: what three things would you make sure you brought with you in a zombie apocalypse?
    Julie: I would just bring Chuck Norris.

Thank you Julie. And maybe the best answer yet on what to bring to the zombie apocalypse. We look forward to hearing more from you on the future of agriculture at our PreCommerce Summit.

It’s SXSW Eve, so we thought we would feature one of Austin’s up and coming entrepreneurial couples this evening.  Bryan and Amelia Thomas decided to blend virtual world creativity and real world play to found a company called PopUp Play.  If you ever buy presents for kids, you’ll be interested in this company.

Here’s a brief Q&A between myself and Amelia and Bryan.

Q: How did you come up with the idea for your company?

From Amelia: PopUp Play began with a conversation I had with some friends.  We were talking about our favorite toys as children, and I remembered the “Flying Phone Booth,” a shipping crate my sisters and I turned into a spaceship. Over the next year we refined the concept as we talked to people who had young children.  It was the enthusiastic response from these parents that pushed us to make PopUp Play a reality. So, we knew the business concept was really attractive to prospective customers.

What gets us excited is that kids can experience the joy and self-confidence of bringing their creations to life and playing with them. Taking a digital design and then interacting with your life-size creation is an experience previously reserved for adult engineers, architects and designers. We have brought that experience to kids.

Q: What are the most important learnings as an entrepreneur that could help others as they start their companies?

Building any kind of company will involve an entire community.  Friends, family, former co-workers, strangers, we could have not gotten this far without the help of countless people who have donated their time and money to make PopUp Play a reality.

Create a lean business canvas as soon as possible and review it regularly.  Early on, it will force you to ask all of the hard questions about your business.  As you build your business refer back to it regularly to see whether your assumptions have changed and to keep you on track.

Openly share the idea.  This is great advice from Guy Kawasaki, in his book “The Art of the Start.”  Sharing your idea with people you trust and respect will result in a huge amount of feedback that will make it better or change your direction entirely.  This value far outweighs any potential cost of someone “stealing” your idea.  After all, ideas are free, execution is where the value is.

Q: Tell us about your main product.  How do children interact with it?  What do they like?

PopUp Play enables kids to design and build their own toys.  Our first product is an experience where kids, ages 3-9, design a custom playhouse that we then manufacture exactly to their specifications and deliver a few days later.  Kids are able to easily set up their playhouse, decorate it and then play inside their creation.

The experience begins on an interactive design app called the PopUp Play Build Lab.  Kids select from options like a house or castle.  They place structural components like towers, windows, doors and roofs.  Then they decorate their creation with graphics torches, dragons or fairies.  At the press of a button they can order their creation.  We deliver their creation a few days later as a life-size playhouse.  Then the play experience continues when the kid creators decorate and color their playhouse and play massive games of make believe inside their creation.

Kids love that they can take what they are seeing on their tablet and play with it in their living room.  It’s a new way of thinking that kids otherwise don’t have access to.  When a kid sees this structure in real life that they created on their iPad, the sheer amount of joy on their face is remarkable.  The phrase “mind blown” might have been created for this moment.

Q:  When you were a kid, what were your favorite toys?

We already talked about Amelia’s favorite toy, the Flying Phone Booth.  Bryan’s favorite toy was a bicycle.  He loved the freedom it gave him to explore and go on adventures.

Thank you Amelia and Bryan, you’re building a very cool company and Austin is proud of you!  We wish you the best of luck.

 

As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with long time enterprise technologist and now founder, President and Principal Analyst at Moor Insights & Strategy, Patrick Moorhead. Patrick will be doing a TED-like talk at our Movers & Shapers event on Saturday. His session is will be late morning.a - PatrickMoorhead

According to Patrick’s LinkedIn profile, prior to starting his current firm he “he spent over 20 years as a high-tech strategy, product and marketing executive who has addressed the personal computer, mobility, graphics, and server ecosystems. Unlike other service firms, Moorhead  held executive positions leading strategy, marketing, and product groups. He is grounded in reality as he has led the planning and execution and had to live with the outcomes.” Some of the skills he’s been endorsed for by his peers are product marketing, strategic partnerships and competitive analysis.

Without further ado, let’s jump right into our six questions:

  1. Aaron: How do you define innovation?
    Patrick: Innovation is the process whereby you predict your customers needs before they do, build that widget and service, leapfrog your competition, and create new markets.
  2. Aaron: What are you or your organization doing to drive innovation?
    Patrick: I have initiated a process by which we will make four major changes to the company, every two years. This isn’t Moore’s Law, it’s Moorhead’s Law.
  3. Aaron: Who is someone in your industry (or outside) that you admire? Why?
    I admire Elon Musk because he is such an innovator and a maverick doing it.
  4. Patrick: Where do you see your industry being in 3 years? 5? 10?
    The industry analyst industry will look dramatically different as it will use more real-time methods to acquire important data and will influence using modern marketing channels.
  5. Aaron: What book are you reading right now? How did you choose it?
    Patrick: I don’t read too many books, but I am reading Brainstorm, to better understand my teenage son.
  6. For fun: what three things would you make sure you brought with you in a zombie apocalypse?
    – Hummer with Gatling gun
    – Water purification tablets
    – Waterproof matches

As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with long time friend, founder of the Social Media Club and serial entrepreneur, Chris Heuer. Chris will be part of a panel called “Future of…” at our PreCommerce Summit on Thursday, March 10.a - ChrisHeuer

According to Chris’s LinkedIn profile, he has been “engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, eCommerce and what is now widely referred to as Social Media.” Some of the skills he’s been endorsed for by his peers are entrepreneurship, start-ups and social media marketing.

  1. Aaron: How do you define innovation?
    Chris: Two words. Failure and iteration.
    This is why most corporations do it so poorly, they think innovation is some magical process where someone just hits upon a big idea that will change the organization. A product or process that will change their competitive position in the market. In the real world, just as in our history, it takes 9,999 tries to find the right filament that can light your way forward.
  2. Aaron: What are you or your organization doing to drive innovation?
    Chris: Rewarding courage and squeezing out fear. It’s the only way. On a personal level, it is a topic I speak on often, but I am also involved with the innovation community and have been studying what large organizations are doing now to get it right. While at Deloitte, I advised on the deployment of our innovation platform and often engaged with the different innovation exercises around the US and in Canada.
  3. Aaron: Who is someone in your industry (or outside) that you admire? Why?
    Chris: Curt Carlson, former CEO of SRI, has done a tremendous job advancing innovation. His book, Innovation is a must read.  I’m also a huge fan of what Tom Chi has been doing in the area of rapid prototyping with Factoryx.
  4. Aaron: Where do you see your industry being in 3 years? 5? 10?
    Chris: Somewhere completely different then we ever imagined. Being cross-industry, cross-discipline, it’s hard for me to pick one prediction, but I am very much interested in contextualized collaboration using augmented reality with cognitive assistance and a voice based UI.
  5. Aaron: What book are you reading right now? How did you choose it?
    Chris: Matterness: Fearless Leadership for a Social World. As for why choosing, see answers above. It’s essential to deepen our humanity and find better ways to create alignment so that we can all benefit. The only way to do this is to stand up for what is right and keep pushing on a vision of a #BetterWorld. This is why, even though I don’t have the time or resources, I have started working on a new non-profit, Rysing Tyde, to help lift all people to their greatest potential in the emerging economy that lies ahead.
  6. For fun: what three things would you make sure you brought with you in a zombie apocalypse?

A.
Can opener, so I can eat brains easily without chipping my teeth.
Salt. Brains without salt are just gross.
Fava beans. Obviously, a good side dish is important.

B.
Good running shoes, samurai sword and an iPhone packed with appropriate zombie killing music.

As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with Lord Peter Chadlington, former CEO of Huntsworth and founder/former Chairman of Shandwick Int. Peter will sit down with our own, Bob Pearson, at the PreCommerce Summit on Thursday, March 10 for a fireside chat focused on global digital trends in EMEA.a - Peter Chadlington

According to Peter’s LinkedIn profile, he has spent his “entire working life in communications, as a journalist after graduating from Cambridge University and later in Public Relations both in-house and consultancy. [He] founded Shandwick in 1974, which [he] then developed into the largest PR consultancy in the UK, holding that position for 17 years. [He] built the firm overseas and sold it to The Interpublic Group of Companies in 1998, forming the group that became the largest PR consultancy in the world. ” Some of the skills he’s been endorsed for by his peers are public relations and business strategy.

Without further ado, let’s jump right into our six questions:

  1. Aaron: How do you define innovation?
    Peter: An improved or new solution that adds value – it could be totally new idea, a marginal improvement, or something more radical that disrupts a market.
  2. Aaron: What are you or your organization doing to drive innovation?
    Peter: Leaders can influence by setting the tone for how risk taking will be tolerated …and as importantly, how failure will be managed.
  3. Aaron: Who is someone in your industry (or outside) that you admire? Why?
    Peter: Baroness Martha Lane Fox. She epitomizes my motto ‘never give up’! She is a successful entrepreneur, charity campaigner …and a wonderful person!
  4. Aaron: Where do you see your industry being in 3 years? 5? 10?
    Peter: The boundaries between the traditional marketing elements will continue to blur and at the same time there will be increasing specialization in specific areas, like analytics.
  5. Aaron: What book are you reading right now? How did you choose it?
    Peter: I’m re-reading The Spark by Kristine Barnett. It’s amazing what the human brain can do!
  6. For fun: what three things would you make sure you brought with you in a zombie apocalypse?
    My family! My Ferrari and an endless supply of crumpets with marmite.

We look forward to hearing more from you this week Peter. And in the meantime, marmite lovers UNITE!