CommonSense Blog

A Memo to the Fortune 1000 – Nestle is Reinventing How to Scale Innovation

By Bob Pearson | Feb 27, 2017

I am fortunate to meet with corporate leaders who aspire to innovate within their companies nearly every day of the week. Every now and then, you realize you are seeing something truly special occurring. Nestle is providing us with one of those examples. Before I describe more on Nestle, here is the problem we all […]

Panel Picks: Top SXSW Tech Panels

By Alexandra Vaughn | Feb 17, 2017

SXSW is a unique time in Austin, TX. Since 1987 this annual festival has scaled in both size and the array of industries represented. Whether you are invested in music, film, comedy, healthcare or tech, SX provides a space for innovation, disruption and networking that is largely unmatched. Here at W2O Group we take part […]

The Importance of Science – My Visit to CERN

By Bob Pearson | Feb 08, 2017

When we see science in its raw state, it is mind boggling and inspiring. The researchers who dedicate their lives to science make our world a better place. Whether they are creating new medicines or devices or they are figuring out the fundamental laws of nature, they are advancing our ability to navigate and prosper […]

A New Algorithm: Understanding the Difference Between Momentum, Movements & Mishegoss

By Bob Pearson | Jan 25, 2017

We are witnessing a new style of media with the ascendancy of President Trump.  The simple way to describe his style of media is to say that he chooses to speak direct to the world via Twitter.  That’s true, but it sells short what is actually happening. President Trump and his team understand the value […]

JPM 17: Regardless of Policy, Healthcare Technology for a Value-Based World Will Win Out

By Jenny Laurello | Jan 11, 2017

They’re the questions on everyone’s mind. What is the fate of the Affordable Care Act? If “repeal and replace” becomes reality, what exactly does that replacement look like? And for those at the intersection of healthcare and technology, how will these policy changes that impact digital health investments in 2017 and beyond? At the 35th […]

Technology Needs to Advance Care: One Expert Weighs in on Health IT’s Mission

By Jenny Laurello | Jan 06, 2017

Every year, healthcare IT plays an even more prominent role at the J.P. Morgan Healthcare Conference. In fact, JPM-related conversations that fell under the digital health topic umbrella surpassed that of biotech on Twitter at last year’s event. As San Francisco prepares for its annual invasion of healthcare and biotech visionaries, W2O asked Senior Managing […]

Meet our SXW2O Speakers: Kyle Flaherty, VP Rapid7

By Aaron Strout | Mar 13, 2016

As I mentioned in my kickoff post, we are hosting a series of blog interviews pre and post SXSW with speakers from our PreCommerce Summit (March 10) and Movers & Shapers Summit (March 12). Today’s interview is with the Kyle Flaherty, VP of Solutions Marketing at security company, Rapid7. Kyle spoke yesterday on the topic why marketers are easy targets for […]

Highlights from the W2O Group’s 2016 PreCommerce Summit

By Lionel Menchaca | Mar 12, 2016

Our PreCommerce Summit started off our events with a bang. Hard to believe, but 2016 marks the 6th annual version of the summit. We built it around a series of 10-minute Ted-style talks, and rounded it out with a few panel discussions and a couple of fireside chats. These discussions featured insights from executives and leadership […]

Top Picks for SXSW 2016 — Health and MedTech Panels

By Colin Foster | Mar 11, 2016

On the annual springtime migration to Austin, our clients, partners and friends—without fail—take one look at the super packed SXSW Interactive schedule, get excited, get overwhelmed and then proceed to have nasty flashbacks to first year course selection at university. Well, with deep gratitude to my esteemed colleagues Kristen Grant and Melissa O’Hara for their SXSW sleuthing […]