When it comes to hospital and health system use of social media, “it’s less of a question about whether you should do it; it’s can you afford not to,” noted UPMC’s chief innovation officer, Rasu Shrestha, M.D. (@RasuShrestha), at W2O Group’s inaugural #HITsmCIO Reception on April 12, 2015, in Chicago. Utilizing the capabilities of our robust MDigitalLIfe #Healthecosystem and advanced social analytics, W2O gathered together some of the industry’s forefront thought leaders and social influencers to review the results of our third annual study and hear directly from provider IT leaders on how and why they are using social media.
Social media data and advanced analytics are providing a crisp, new lens through which to view this community and better understand the critical issues that hospital and health system IT leaders face today. Where do they look for information? What are the key issues being discussed? And how are provider IT leaders engaging with their peers and the #Healthecosystem as a whole? This year’s W2O Group report – What Healthcare CIOs are Really Talking About – provides key insights and notable trends on how this community is utilizing Twitter to advance the health IT conversation, engage with their networks and drive awareness and education throughout the industry.
Not surprisingly, when it comes to the most popular topics being discussed among provider CIOs, electronic health records (EHRs) take first place. Following closely behind is mHealth, with other key topics including innovation, big data and Ebola. Being that it was a physician, not a reporter, who broke the story about the Measles outbreak at Disneyland via Twitter earlier this year, the fact that Ebola was also one of the top topics in our CIO community supports just how important a role social can plan in terms of improving public health awareness and communication among both clinicians and provider executives.
We also looked at the growth in trending topics among the community. As you’ll see, mental health and innovation had the highest growth year to year, a strong indicator of two areas that are becoming an increasingly important part of the healthcare technology conversation. The chart below also shows the rise in discussion about cancer, leadership and healthcare IT social media (#HITsm), as well as many others:
To better understand who CIOs are engaging with, we looked at both the most retweeted and most followed among the community. In terms of the most retweeted, they are:
- Vala Afshar (@ValaAfshar), CMO at Extreme Networks
- Eric Topol (@EricTopol), cardiologist and Medscape editor-in-chief
- Brian Ahier (@ahier), Director of Standards and Government Affairs at Medicity
- Farzad Mostashari, M.D., (@Farzad_MD), former National Coordinator for Health Information Technology and founder of Aledade, Inc.
- The New York Times (@nytimes)
As you’ll also see included in the image above, the most followed CIOs and CMIOs are:
- John Halamka, M.D. (@jhalamka), Chief Information Officer, Beth Israel Deaconess Medical Center (BIDMC)
- Will Weider (@CandidCIO), Chief Information Officer, Ministry Health Care
- Luis Saldana, M.D. (@lsaldanamd),Chief Medical Informatics Officer, Texas Health Resources
- Dirk Stanley, M.D. (@dirkstanley), Chief Medical Informatics Officer, Cooley Dickinson Hospital
- David Chou (@dchou1107) Chief Information Officer, University of Mississippi Medical Center
In terms of the most @mentioned CIOs, Dr. Halamka is one again at the top of the list, with two Texas Health Resources’ social power houses coming in next. The top five list includes the following (though please be sure to check out the presentation below for more information and the expanded list):
- John Halamka, M.D. (@jhalamka), Chief Information Officer, BIDMC
- Edward Marx (@marxists), Chief Information Officer, Texas Health Resources
- Luis Saldana, M.D.,(@lsaldanamd) Chief Medical Informatics Officer, Texas Health Resources
- Sue Schade (@sgschade), Chief Information Officer, University of Michigan Health System
- David Chou,(@dchou1107) Chief Information Officer, University of Mississippi Medical Center
Additionally, as you see above on the bottom half of the slide image, CIOs are sharing more information from top tier, national media outlets than trade publications. The New York Times, Wall Street Journal, Forbes, Washington Post and Harvard Business Review produce the most frequently linked to content by this community. As for the most liked to trade media outlets, these include Healthcare IT News, FierceHealthIT, Becker’s Hospital Review, iHealthBeat and CIO.com
Being that this is social use that we’re analyzing, what about the blogs, you ask? In terms of the most linked-to blogs, Kevin Pho, M.D.’s blog (@KevinMD) was shared the most among this community, with top articles related to both personal health and healthcare technology, with HIStalk and The Health Care Blog coming in next. The top five most shared blogs includes:
- The Health Care Blog
- Gates Notes
- EMR and HIPAA
We also looked at provider CIO following patterns and discovered that our community is engaged with a mix of industry organizations, government entities, leading trade outlets and thought leaders, including HIMSS, ONC, Healthcare IT News, TedMed, and Farzad Mostashari, M.D. Additionally, organizations including Cerner and EMC Healthcare are among the top accounts who are following the CIO community.
Still hungry for more analytics goodness? Please see the presentation below for our full research report be sure to follow @W2OGroup and #HITsmCIO for the latest findings, news and updates from our community!
For a deeper dive into the research and to set up media briefings, please contact: