CommonSense Blog

The Positive Future of the Health Practice at W2O Group Companies

By Jim Weiss | Sep 23, 2013

Over the past several years, the success of our Health Practice has enabled us to diversify and develop new practices, offerings, clients, companies and leaders.  Despite many changes and our continued evolution, rest assured, Health is central to the future of W2O Group.

It is my long-standing belief that there is nothing more important than one’s health and that the ultimate consumer products and services are those designed to improve it.

Its economic importance in nearly every country in the world is indisputable, and we don’t see that changing anytime soon with Obamacare coming and as the population ages around the world.

Whether it’s Consumer products (Nike Fuel), Technology (Health IT), Government (health exchanges) or a myriad of other industries, strength in Health will be a key differentiator for the firms in W2O Group.

While our business has changed in light of the technology and digital revolution over the past few years, the need for accurate, reliable information has never been greater in the age of reform, cost-consciousness and the “consumerization” of healthcare.  Education, access and advocacy are more critical than ever, and now we have the digital tools and technologies to leverage to reach those in greatest need more effectively and efficiently than ever.  It’s a great time to be in this business.

So many here have played an integral role in building out our Health capability and Practice over the years and we expect many more to join us as we enter this next stage and iteration of the Practice.  We have never had as many tools, talented people and expertise to tap to serve our clients than we do today and our commitment to and passion for this sector of our business remains as deep and robust as ever.

Now is the time to bring it all together and take it to the next level.

As a holding company in the best sense of that phrase, the W2O Group supports, nurtures and powers entrepreneurialism, innovation, talent and growth in WCG, TWist, BreWLife, NextWorks and future companies — from the ground up versus from the top down.

To maintain focus and leadership and to differentiate, compete and grow like we always have across our operating companies in this important area, I am going to be playing a more hands-on leadership role in Health.  Our President, Bob Pearson, will continue to be a major partner and driver in this essential business that is at his core, but we will divide and conquer so I can focus here while he focuses on building our Next Practices, partnerships, technology and innovation — all of which will further enhance our Health businesses, as well as our other mission critical areas of Technology, Consumer and Corporate.

I’m pleased to formally announce that Diane Weiser will also assume a new(ish) role as Leader, W2O Health, and join the W2O ET reporting to me to help accelerate, coordinate and facilitate the operational and growth aspects of our Health capability so that every client, company and practice benefits from it.  As she transitions, she will keep her direct reporting relationships and account assignments, although this is likely to morph in the future (as it always does).

To be clear, Chris Deri still leads WCG, Jenn Gottlieb leads TWist and Paul Laland leads BreWLife, reporting to Bob.  All those firms will have their own health practice/revenue stream leaders and client relationship leaders (CRL’s) reporting to them while they also build out other diversified practices and services.

In the meantime, Diane and I will be partnering (with many others across the long hallway from SF to LA to NY to Austin to London, Minneapolis, Chicago, Washington, DC, Atlanta, Wilmington, North Carolina and Lincoln, Nebraska) to “connect the dots” to truly Become the Best in Health — driving, supporting and coordinating optimal integration and collaboration; fostering business development that maximizes new business wins and organic growth (which rules); facilitating conflict resolution and coordination, and, above all, optimizing talent and career growth and development so that our Health clients get the best teams, services and innovation that we have to offer each and every time.

Not only does Diane bring a unique historical perspective that will be important as we continue to integrate and scale the Practice, but her passion for and knowledge of the business, strong relationships across our internal and external networks, and track record of experience partnering closely with me are key ingredients for success.

Diane already led an offsite of key leaders over the summer, and she continues to spearhead the Health business development process with colleagues across the firms.  We will also continue to partner with our innovators to adapt current and develop new tools and offerings to keep our Health clients happy and engaged and attract many new and exciting ones.

The continued growth and development of current and new offerings and business focus areas such as Pharma, Device & Diagnostics, Biotechnology, Digital Health, Clinical Trial Recruitment and more will benefit from focused support and leadership at the W2O level.  Diane and I in close collaboration with our operating company (WCG, TWist, BreWLife) and Practice (Analytics, Media & Engagement, Digital, Software) leaders will do just that to Become the Best and establish What’s Next in Health.

Our firms were built on a health-oriented foundation and these moves are meant to ensure our continued leadership and preeminent position in the industry and further improve our ability to develop and optimize all of your career opportunities, hire new talent and identify, create and build thought leadership, value-added strategic partnerships and client engagements.

We have and will continue to set up in-person meetings, office visits and videoconferences to answer your questions and go into much more detail on this in the coming days and weeks. Diane and I are always available to you to answer your questions by e-mail, phone or on The Hallway or W2O Haps.

Together, we will Go.Ahead and improve Health information delivery and access in the digital age.  Everyone is invited to join this movement as it takes shape!


  • Thanks for the update Jim. Diane, welcome to the new role. I look forward to seeing what innovations this will enable us refine and create!