Thought Leaders in Tech Marketing & Comms: Interview with Kelly Jeffers
Greetings fellow technophiles! Today, we are launching a new series of client interviews designed to showcase marketing/communications thought leaders who are making big waves in tech. For our first “Thought Leaders in Tech Marketing & Comms”, we had the pleasure of interviewing Kelly Jeffers, vice president of corporate communications for Surescripts. Kelly gave us some fantastic insight into the world of health information technology, and how she and her team work together to ensure every communications opportunity is maximized to its fullest potential.
Q: What does your company do?
A: Surescripts is a health information network that connects doctors, pharmacists, health plans and others, so they can communicate and share information with each other to deliver better quality and more efficient care to patients. We’re an enabling technology – similar to the network that connects ATMs and banks. Because we move information around at such high speed, I’ve heard users of our network refer to us as the “Intel inside” the US healthcare system.”
Q: Describe the role that you and your team play in advancing the company mission.
A: At Surescripts, Marketing is solely responsible for the company’s brand. Our primary focus is on raising awareness and visibility for our brand among a broad set of constituents – doctors, pharmacists, technology partners, hospitals, health plans, etc. Our business has evolved pretty drastically over the past few years, so we’ve been really focused on broadening people’s understanding of the role we play in connecting healthcare and the value we add to the healthcare system as a whole.
Q: What is your biggest success in the last year and why does this make you proud?
A: There isn’t a single campaign or initiative that I’m most proud of, but looking back, I’m pretty overwhelmed by the sheer volume of content we created. We have a small team with limited resources, but we really maximized every dollar and every opportunity to its fullest. What I’m most proud of this year is the transition we’ve made as an organization, from an old-school, analog approach to marketing, to a “digital first” mindset that has come to life not just in the tools we use or the processes we follow, but ultimately in the work we delivered. The age of the paper brochure is officially over. And we now have some really impressive digital capabilities and content that I think is really forward-thinking.
Q: Where do the great ideas come from in your organization?
A: One of the things I love about my job is that I’m so plugged into the entire company and am always getting input and feedback from my colleagues, whether they’re in Customer Support, Legal, Product Innovation, or IT. We get great ideas from everyone, and we make a point to take them all into consideration. You just never know when a brief conversation by the water cooler is going to turn into your next great campaign.
Q: Outside of work, what are your favorite things to do?
A: For the past 15 years, I’ve traveled to Honduras to work with girls who have been abandoned, abused or otherwise neglected as a result of being born into abject poverty. For one week, I’m disconnected from technology and focused on helping them become stronger, smarter, and more successful young women. We do this by taking the time to play games, do crafts, go to the movies, and cook meals together. It’s a good reminder of the value of being present in other people’s lives and finding your own small way to make a big difference.
Q: How do you empower and motivate your employees to do their best possible work?
A: Most of my career highlights have been the result of seeing other people succeed – especially the individuals and teams I’ve lead over the years. I think the most valuable motivator is simply providing individuals with new opportunities and showing them what might be possible. I’ve found that most team members will rise to the occasion if you just point them in the right direction. In doing so, they learn to look for new opportunities themselves, which is so refreshing and ultimately motivating to me as well.