W2O Group Acquires Marketeching Solutions
Fast-growing Firm Deepens Research, Analytics and Strategic Capabilities in Core Healthcare and Life Sciences Business
SAN FRANCISCO & NEW HOPE, Pa.–(BUSINESS WIRE)–W2O Group, a network of complementary digital, marketing and communications firms, today announced the acquisition of Marketeching Solutions, LLC, a leading research and social listening consultancy focused in healthcare and life sciences.
“Marketeching is one of the strongest social research and analytics consultancies focused in healthcare today, particularly in the biopharmaceutical and medical device sectors, where W2O Group companies are also particularly strong and focused,” said Jim Weiss, W2O Group founder and CEO. “The company’s qualitative approach will strengthen our existing quantitative healthcare analytics and insights capabilities and perfectly complements our increasingly expansive MDigitalLife platform.”
Marketeching, founded in 2008 by Kevin Johnson, is based in the center of the Northeast biopharma corridor with offices in New Hope, Pa., and Philadelphia. The company, which uniquely combines traditional and social/online data analytics methodologies and approaches, has rapidly become a partner-of-choice for market researchers, digital centers of excellence, and brand marketers. Marketeching’s offerings, which include patient journeys, disease mapping, key influencer profiling and linguistics/content analyses, help marketers make more precise marketing, sales, media, SEO and communications decisions by better understanding patients, caregivers, healthcare professionals and key influencers in diverse therapeutic categories. Marketeching employs proprietary methodologies in data ingestion, analyses and linguistics and has developed particularly deep expertise in oncology, hematology, immunology, neurology, diabetes and rare diseases.
“W2O Group has an impressive track record of client service, innovation and growth,” said Johnson. “This new partnership will enable us to more rapidly expand our geographic reach and client base, as well as enhance our offerings. We are excited to leverage W2O’s technology platforms to more powerfully support and deliver on client marketing and strategy initiatives, while opening new career growth opportunities to our team.”
Marketeching, which currently employs 20 people, will become a wholly-owned subsidiary of W2O Group. It will be operated independently by Johnson, who will remain president and report to Paul Dyer, president of W2O Group’s Analytics and Insights practice. That practice currently operates out of seven of W2O’s 12 offices across the United States and Europe and accounts for nearly 20 percent of the firm’s overall revenue, more than half of which is related to healthcare.
“Healthcare, like every large industry, is being reshaped by a number of factors, including new technologies, regulations and the cost/access argument, which is central to patient advocacy,” Dyer added. “In the current environment, in which consumer choice is becoming increasingly influential, it is critical that healthcare companies make the most informed business decisions they can in the face of such complex, multi-dimensional global market forces.”
Earlier this year, W2O Group announced that Mountaingate Capital, a leading middle-market private equity investment firm, had secured an investment position in the organization as a means to significantly fuel its continued growth through a mix of strategic business acquisitions, talent, expanded global footprint and increased innovation around its offerings, models and capabilities.
Weiss added, “This is another in a series of add-on acquisitions we plan to do over the next few years to round out and diversify our offerings and capabilities to become the best integrated communications and marketing agency we possibly can, based on input from and for our clients.”
About W2O Group
Founded and led by Chairman and CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications strategies and engagement to deliver business results. W2O Group’s network includes WCG, Twist Mktg and BrewLife, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.
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