CommonSense Blog

W2O Group Center for Social Commerce Announces 2015 Ambassadors

By Taylor Carr | Mar 03, 2015

The W2O Group Center for Social Commerce is proud to announce its 2015 student Ambassadors. The Ambassador Program, now in its second year, gives at least two Syracuse University students the opportunity to take on a full-year leadership position within the Center. These Ambassadors are tasked with being our “boots on the ground,” helping promote the Center, its initiatives and its value to students, faculty and the industry. Along with their daily responsibilities during the Spring and Fall semesters, these two students will join W2O Group’s New York City office this Summer as interns. Along with their internship, both Ambassadors will attend W2O Group events at SXSW, an opportunity to truly integrate themselves in W2O Group’s thinking, and get quickly onboarded for their future responsibilities.

Please join us in welcoming our newest Ambassadors! Below, they’ve shared a few thoughts on what this position means to them:

Anna HodgeAnna Hodge

I’m so excited to be joining a digitally advanced team like W2O Group this upcoming summer as a Corporate and Strategy intern. As a junior journalism major at Syracuse University I first came across W2O Group when I was searching the web for articles related to journalism in the digital age. I stumbled across a 2013 W2O Group blog about the evolving journalism industry and the rise in paid online content. As a freshman, I maintained interest in the company and was excited to gain the opportunity to apply to W2O Group Center for Social Commerce program within the S.I. Newhouse School of Public Communications. With a previous summer internship in corporate communications and on-campus experience in writing and social media, I understand the importance of conveying brand messaging.

As a journalism major, I am excited to use my abilities as a writer and social media producer to tell the stories of corporate clients and engage audiences on new and innovative platforms. When asked why I made the switch from journalism to public relations, I always respond that my passion for storytelling has evolved in to one surrounding a brand’s narrative. I’m excited to work with W2O Group in moving brands forward with the combination of new practices such as social media and the traditional practices of effective writing. I view W2O Group as a pioneering brand, molding the future of a more digitally advanced public relations industry, and am excited to be a part of such a progressive and innovative team.

Andrew PetroAndrew Petro

I am extremely excited to be joining W2O Group through the Center for Social Commerce Ambassador Program. It is wonderful to have the opportunity to be a part of such an innovative and forward-thinking agency. After experiencing Social Commerce Days, I can’t wait to give back to the cause that has already impacted me in so many ways.

Last semester, I took advantage of the impressive speaker lineup and other events that comprised Social Commerce Days. It was during those days that I learned exactly what the Center for Social Commerce really does. I learned how big of a resource it is for the students and faculty of Newhouse. I can’t wait to help promote and develop the center so that more people will be able to take advantage of all that it has to offer.

As a public relations and marketing dual major, I have taken an interest in the field of research. This summer I will get to spend 10 weeks interning at W2O Group’s New York City office. I cannot wait to get hands-on experience with analytics and learn from the industry professionals working for this agency.

Overall, I feel overjoyed to be in this role. I am eager to take on the responsibilities of the Ambassador Program and will work hard to take the Center for Social Commerce to the next level.