Last year, millennials were officially anointed the nation’s largest living generation, usurping Baby Boomers’ long-standing title. As more and more millennials reach positions of influence within the workforce, our generation is shaking up the status quo in innumerable ways—from championing for inclusivity and corporate social responsibility, to making jeans at work an acceptable norm.
We’ve also tangibly shifted the way marketers, reporters and businesses communicate and engage with us. As Bob Pearson explained in Storytizing, aligning the right message with the right audiences in the right time and place is more critical than ever. As the first generation of digital natives, millennials represent a particularly unique audience. We inspired organizations to adopt our preferred methods of communication—namely, social and digital media—in order to share their messages effectively
Inspired by this concept, and recognizing the impact that emerging leaders have had on the workplace, W2O Group is excited to host its first-ever Firing Up Emerging Leaders (FUEL) Forum this week in New York, a Social Media Week event. At FUEL Forum, we’ll bring together an ambitious group of young professionals to share advice and discuss the opportunities ahead of us. The event will be headlined by a stellar lineup of speakers across varied areas of expertise (see below), who have proven to be rising stars and trailblazers in their respective organizations
As a platform for millennials to connect and learn from each other, there’s so much potential for FUEL Forum to spark positive momentum for the next generation of innovators and C-Suite leaders. Stay tuned for highlights and insights from the event, and follow the conversation with the hashtag #SMWFUEL.
FUEL Forum Program & Speakers
- Keynote How to Thrive in Your Career: Practical Advice for Rising Leaders
- Panel Social Good for a Digital Native World
- Panel Driving Engagement in Healthcare: Pharma & Digital Health
- Panel Media for New Generations
- Case Studies Creating Content That Resonates
This blog was co-authored by Jacquelyn Matter, an Account Associate at W2O’s Los Angeles office. Jacquelyn assists with public relations efforts for a multitude of healthcare clients in the pharmaceutical, biotech and medical device sectors. She also sits within the marketing and business development teams, where she helps with internal projects and events. Connect with her on LinkedIn or say hi to her on Twitter!