CommonSense Blog

W2O Group Reports 2014 Business Results and Announces Senior Management Promotions to Drive Enhanced Service, Innovation and Further International Growth

By Jim Weiss | Apr 10, 2015

W2O Group, an independent global network of leading marketing communications firms, today reported another year of growth and progress with a 10 percent increase in revenue to nearly $83 million in 2014 from $75 million in 2013. W2O Group companies, comprising WCG, Twist and Brewlife, now employ more than 425 people in 10 U.S. offices and a growing London office and EMEA presence.

W2O Group Pragmatic Disruption Ad copyThe company also announced key senior management promotions designed to enhance client service and delivery, foster continued innovation of software-enabled services grounded in state-of-the-art analytics and insights, and position W2O for future growth and evolution internationally. Exemplifying this evolution, the firm’s digital health ecosystem and insights platform, MDigitalLife, stores more than 500,000 unique digital footprints of the world’s doctors, patients and health systems. This resource is used by numerous global clients, including nearly 70% of the world’s top pharma firms.

“2014 was a purposeful year of well-managed, profitable growth that will enable us to further diversify and innovate with our clients on a more global scale,” said W2O Group Chairman and CEO Jim Weiss. “We focused on getting the right systems in place and people in the right positions to ensure that as we expand into new regions and industry sectors, our teams are optimized to deliver flawlessly for our clients and that our infrastructure is aligned to support international growth. The moves we have already announced in 2015, including the acquisitions of ARC2 and VinTank and the hiring of Dorinda Marticorena to lead our Entertainment practice demonstrate how we are continuously evolving the firm to partner with clients in the most productive way possible. We will do all of this while staying true to our foundational #GoAhead #MakeItHappen culture that values and respects quality results and achievement, intelligence, independence, curiosity, courage and a #ChooseHappiness mindset.”

Key management promotions include the following:

Bob Pearson, President of W2O, will now also serve as Chief Innovation Officer to accelerate the firm’s software and technology offerings and facilitate and incubate new practices, offices and game-changing talent.

Jennifer Gottlieb, formerly President of Twist, which has more than doubled in size in the last three years, will become Chief Operating Officer and Head of Client Service for W2O Group and will run its three integrated marketing and communications firms.

Annalise Coady, who has run W2O’s London office and EMEA region, will become President of Twist, expanding the firm’s global footprint to accelerate and facilitate international expansion.

Aaron Strout, who has led the exponential growth of the Technology practice in the last few years, has been promoted to President of WCG. He is moving from Austin to the company’s Silicon Valley office to further focus and grow this area of expertise.

Carolyn Wang, who has been with the firm for over a decade, overseeing investor relations and corporate communications capabilities for life sciences and digital health clients, has been promoted to President of BrewLife to grow that firm in much the same way Jennifer Gottlieb led the growth of Twist.

Paul Dyer, who pioneered the firm’s social media, influencer analytics and digital capabilities, will become President of the firm’s centralized, yet-to-be renamed Analytics and Insights company and shared SaaS capability, which will serve W2O clients as well as its own client base. Seth Duncan, who has been integrally involved in creating the firm’s well-respected, industry-leading Analytics and Insights offering, has been promoted to Managing Director. He will work closely with Paul Dyer to enhance the current offering and develop a differentiated market research and influencer audience targeting sciences business.

Paulo Simas, formerly President of BrewLife, and Gary Grates, formerly head of W2O’s Global Change and Corporate Reputation practice, will now lead and grow a Global Business Design practice. That new practice will comprise those existing capabilities and expand beyond them to bring a differentiated branding and reputation offering to clients that will leverage the firms’ collective integrated analytics, insights, creative, digital technology and strategic media planning capabilities.

Mike Hartman, Chief Creative Officer of W2O Group, will expand the remit of that shared service to include strategic account planning and digital agency services such as customer user experience, e-commerce and social CRM planning and execution. He will also enhance the firm’s media and engagement and entertainment offerings with agile content development through W2O Group Films.

“Bob Pearson and Jenn Gottlieb will work together with this amazing group of people, who are stepping up into new roles and responsibilities, and their capable teams to deliver services, software and solutions that will exceed the expectations of our clients,” added Weiss. “We are expanding our healthcare offering, building technology into a practice as important to our future as healthcare, and developing our capabilities to create unique advantages for any brand in any industry. I have never been more excited about our future than I am today, and remain committed to making W2O Group the very best it can be for our clients and our people.”

Click here to view the press release.