CommonSense Blog

W2O Group Welcomes New President of WCG, Chris Deri

By Bob Pearson | Jun 04, 2013

When you reach a key milestone, it’s worth a moment to explain its significance.

Today, W2O Group, formed in January, 2012, hired a new president of WCG Chris Deri, who joins us from Burson, where he led their team in China. We’re thrilled, both for what it means to our clients and to our team inside WCG (Chris’s words on what this means can be found here).

For our clients, the drivers are very clear.

We are being asked to build an increasingly global agency that can provide strategic direction and insights for many of the world’s leading brands. We’ll do that in our own way. We believe that ideas and insights are borderless. The result is we need experts who understand 20+ languages and cultures around the world on our team. It is less relevant where they sit.

The C-Suite is in great need of innovation, ranging from how reputation is measured to how trust is built to how a reputation is earned, over time, whether it is for a company or an individual. Crisis and issues management are due for an overhaul in our industry. Public Affairs is still using many old school techniques with decreasing effect. The C-Suite, as it relates to our business, is due for a long-needed overhaul and we’re in the process of making that happen via our analytics, digital and corporate teams working together in unique ways. Our R&D pipeline is filled to the brim with client-driven, innovative ideas.

If we are going to be the best in health, technology, consumer and public affairs, we must be excellent at the above two areas. WCG is about to turn both into towering strengths.

Within WCG, this is an important step for us to let someone else lead WCG. It’s that simple, yet it’s meaning is far more important. When entrepreneurs are willing to let go, even if it is not all the way, it allows a firm to expand in new ways and set an even stronger course.
We’ve looked for someone like Chris for awhile who will unlock the amazing talent we have in our firm. Someone who will attract new and different entrepreneurs to our firm. Someone who leads with a people first attitude every day.

Our role is to serve Chris and his team. We’ll help them innovate, mentor talent and ensure resources are there for WCG to lead the way. We look at it as 1+1 =3, by letting the next generation form at WCG.

We welcome Chris and look forward to a great future for the entire WCG team.

Jim & Bob