We’re in the 6th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.
This week I had the pleasure of chatting with fellow Georgetown University alumnus, Brian Monahan, Head of Vertical Strategy at Pinterest. We discussed the many facets of marketing from how the genesis of the internet changed the industry to the importance of not only measuring marketing objectives, but critically assessing the tools we use to measure those objectives. We even had time to discuss The Clash and The Beatles – take a listen below.
Note: Thank you to John Battelle and Brian Monahan of NewCo for hosting us at their Shift Forum. We recorded several of our podcasts including this one with Brian at their event. And naming credits for the podcast go to Jared Chism!