W2O Partner Programming at SXSW
DATE & TIME

Tuesday, 13 MAR 2018 9:30 AM - 6:00 PM CT

Wednesday, 14 MAR 2018 11:00 AM - 6:00 PM CT

Thursday, 15 MAR 2018 11:00 AM - 6:00 PM CT

LOCATION

Congressional Ballroom C

The Fairmont Austin

101 Red River St., Austin, TX 78701

SxSw 2018

For the past 8 years, W2O has produced a series of award-winning thought leadership and networking events with a health, technology and global brands focus at South by Southwest (SXSW) featuring executive-level marketers and influencers from across industries.

We're excited to announce that for 2018, we are an official partner of SXSW and will be hosting a Branding and Marketing track* during Interactive at the new Fairmont Austin hotel. In addition to the three full days of thought-provoking content, we will host our annual invite-only evening networking events and our annual GeekACue party featuring live music from Josh Rouse and Black Pistol Fire - and of course, barebeque from the legendary Terry Black's. (We're getting hungry just thinking about it!).

Want to check out our programming? Head over to SXSW.com to purchase your interactive badge. Please note, our sessions are open to all SXSW badge holders, so seating is first-come, first-served.

And don't forget to register for our GeekACue on March 14.

*SXSW Interactive Badge Required

Craving more content? Check out a recap from last year's W2O at SXSW programming.

Questions? Contact
events@w2ogroup.com

Agenda

Tuesday, March 13
9:30 AM - 10:30 AM
Pete Blackshaw, Global Head of Digital & Social Media, Nestle
Dana Reinglass, Chief Storyteller & Managing Director - Digital Engagement, United Airlines
Moderator: Scott McDonald, President and Chief Executive Officer, Advertising Research Foundation
11:00 AM - 12:00 PM
Balancing Brand Building vs. Performance
Torod Neptune, Chief Communications Officer, Lenovo Group
Mark Stouse, Chief Executive Officer, PROOF
Moderator: Mary Corcoran, President, W2O Twist
12:30 PM - 1:30 PM
Otto Bell, Chief Creative Officer, CNN
Riyhana Bey, Director of Brand Execution and Digital Marketing, Cadillac
Brad Feinberg, Sr. Director of Media & Consumer Connections, Miller Coors
Marissa Freeman, Chief Brand Officer, Hewlett Packard Enterprise
2:00 PM - 3:00 PM
Jennifer Lowney, Head of Corporate Communications, Citi
Mary Michael, Vice President, Patient Advocacy and Stakeholder Management, Otsuka
Moderator: Joelle Kaufman, Chief Marketing Officer, Dynamic Signal
3:30 PM - 4:30 PM
Fred Burton, Chief Security Officer, Stratfor
Victoria Romero, Ph.D., Chief Scientist, Next Century Corporation
Haroon Ullah, Chief Strategy Officer, Broadcasting Board of Governors
Moderator: Bob Pearson, Vice Chair & Chief Innovation Officer, W2O
5:00 PM - 6:00 PM
Joel Babbit, Co-Founder and Chief Executive Officer, Mother Nature Network
Ray Kerins, Senior Vice President, Head of Communications, Government Relations & Policy, Bayer
Chuck Leavell, Keyboardist, The Rolling Stones; Co-Founder, Mother Nature Network
Wednesday, March 14
11:00 AM - 12:00 PM
Robin Thurston, Chief Executive Officer, Helix
Rajeev Venkayya, President, Global Vaccine Business Unit, Takeda
12:30 PM - 1:30 PM
Wade Davis, Inclusion Consultant, National Football League
Ben-Saba Hasan, Senior Vice President, Chief Culture, Diversity & Inclusion Officer, Walmart
Moderator: Aarti Shah, Head of Strategic Partnerships, Senior Editor, The Holmes Report
2:00 PM - 3:00 PM
Mike Clarke, Director of UX Research and Product Insights, Netflix
Brian Monahan, Head of Vertical Strategy, Pinterest
Christine Morrison, Director of Marketing, Social, Intuit
Moderator: Aaron Strout, Chief Marketing Officer, W2O
3:30 PM - 4:30 PM
Moderator: Josh Kampel, President, Techonomy
5:00 PM - 6:00 PM
Rob Clark, Vice President, Global Communications & Corporate Marketing, Medtronic
Marci Kaminsky, Chief Communications Officer, Grant Thornton
Noreen Pratscher, Vice President, Corporate Communications and Chief Communications Officer, Serta Simmons Bedding
Moderator: Gary Grates, Principal, W2O
Thursday, March 15
11:00 AM - 12:00 PM
Bryant Barr, Co-Founder and Chief Executive Officer, Slyce.io
Paul Rabil, Athlete, US Lacrosse; Founder & Chairman, Rabil Companies
Moderator: Jim Weiss, Founder and Chief Executive Officer, W2O
12:30 PM - 1:30 PM
Amanda Bennett, Director, Voice of America
Jeff Jarvis, Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY's Graduate School of Journalism
Moderator: David Kirkpatrick, Chief Techonomist, Techonomy
2:00 PM - 3:00 PM
Komal Ahmad, Founder and Chief Executive Officer, Copia
Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson
Scott Drennan, Director - Engineering Innovation, Bell Helicopter
Moderator: Melissa Schilling, Herzog Family Professor of Management, NYU Stern School of Business
3:30 PM - 4:30 PM
Angela Calman, Vice President, Corporate Communications, IBM Watson Health
Katie Weimer, Vice President, Medical Devices, 3D Systems
Moderator: Annalise Coady, President, W2O EMEA
5:00 PM - 6:00 PM
Evolving Business Models: Finding Next-Gen Customers
Alyson Griffin, Vice President, Global Marketing, Intel Corporation
Marcus Sawyerr, President, Adecco Group X

Speakers

Komal Ahmad

Founder and Chief Executive Officer, Copia

Joel Babbit

Co-Founder and Chief Executive Officer, Mother Nature Network

Bryant Barr

Co-Founder and Chief Executive Officer, Slyce.io

Otto Bell

Chief Creative Officer, CNN

Amanda Bennett

Director, Voice of America

Riyhana Bey

Director of Brand Execution and Digital Marketing, Cadillac

Pete Blackshaw

Global Head of Digital & Social Media, Nestle

Fred Burton

Chief Security Officer, Stratfor

Angela Calman

Vice President, Corporate Communications, IBM Watson Health

Rob Clark

Vice President, Global Communications & Corporate Marketing, Medtronic

Mike Clarke

Director of UX Research and Product Insights, Netflix

Annalise Coady

President, W2O EMEA

Mary Corcoran

President, W2O Twist

Wade Davis

Inclusion Consultant, National Football League

Scott Drennan

Director - Engineering Innovation, Bell Helicopter

Brad Feinberg

Sr. Director of Media & Consumer Connections, Miller Coors

Marissa Freeman

Chief Brand Officer, Hewlett Packard Enterprise

Gary Grates

Principal, W2O

Alyson Griffin

Vice President, Global Marketing, Intel Corporation

Ben-Saba Hasan

Senior Vice President, Chief Culture, Diversity & Inclusion Officer, Walmart

Jeff Jarvis

Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY's Graduate School of Journalism

Marci Kaminsky

Chief Communications Officer, Grant Thornton

Josh Kampel

President, Techonomy

Joelle Kaufman

Chief Marketing Officer, Dynamic Signal

Ray Kerins

Senior Vice President, Head of Communications, Government Relations & Policy, Bayer

David Kirkpatrick

Chief Techonomist, Techonomy

Seema Kumar

Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson

Chuck Leavell

Keyboardist, The Rolling Stones; Co-Founder, Mother Nature Network

Jennifer Lowney

Head of Corporate Communications, Citi

Scott McDonald

President and Chief Executive Officer, Advertising Research Foundation

Mary Michael

Vice President, Patient Advocacy and Stakeholder Management, Otsuka

Brian Monahan

Head of Vertical Strategy, Pinterest

Christine Morrison

Director of Marketing, Social, Intuit

Torod Neptune

Chief Communications Officer, Lenovo Group

Bob Pearson

Vice Chair & Chief Innovation Officer, W2O

Noreen Pratscher

Vice President, Corporate Communications and Chief Communications Officer, Serta Simmons Bedding

Paul Rabil

Athlete, US Lacrosse; Founder & Chairman, Rabil Companies

Dana Reinglass

Chief Storyteller & Managing Director - Digital Engagement, United Airlines

Victoria Romero, Ph.D.

Chief Scientist, Next Century Corporation

Marcus Sawyerr

President, Adecco Group X

Melissa Schilling

Herzog Family Professor of Management, NYU Stern School of Business

Aarti Shah

Head of Strategic Partnerships, Senior Editor, The Holmes Report

Mark Stouse

Chief Executive Officer, PROOF

Aaron Strout

Chief Marketing Officer, W2O

Robin Thurston

Chief Executive Officer, Helix

Haroon Ullah

Chief Strategy Officer, Broadcasting Board of Governors

Rajeev Venkayya

President, Global Vaccine Business Unit, Takeda

Katie Weimer

Vice President, Medical Devices, 3D Systems

Jim Weiss

Founder and Chief Executive Officer, W2O

Location

101 Red River St. Austin, TX 78701

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Sponsors

Special thanks to our partners: