W2O Social Scoop: 06.16.17
Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and let’s just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news.
What Marketers Should Know About Instagram Story Advertising
- The evolution of Instagram has been unique and forward-thinking. The app has hopped on many of the latest social media trends, ensuring its continued relevance and user engagement as technology advances. Instagram has adopted the capability of posting a story, replying to another user’s story, going live, and direct messaging. Over 200 million users per day are viewing the Instagram story feed. A new feature that Instagram has added for advertisers are direct-response ads, piggybacking off the story ads feature that launched this past January. This is the ability to place a call-to-action button on a story ad, and redirect users to another page based on the goal of the advertisement.
- What it means for brands: Brands can now implement measurable campaign objectives into their Instagram story ads. For example, if a brand wants to drive users to their blog, they can simply post a direct-response story ad that has a call-to-action button that users can click and be re-directed to the brand’s blog page. Instagram allows image ads or videos up to 15 seconds in their story feed. So far, brands have seen major success by using these ads. Outdoors magazine, Outside, is seeing a 20-25% swipe through rate on their ads, while app, Whisper, saw 1.25 million views on their story ad, and 15% of those users clicked the link that redirected them to the website.
(via The Next Web)
Twitter Adds 1:1 Ratio Images
- Long gone are the awkward, rectangular image specs that Twitter previously encouraged for advertising. A new feature that Twitter has rolled out is allowing square images for website cards, which means the images now have a 1:1 ratio. The 140 characters per tweet rule still applies, and images account for 24/140 characters. Website cards are used to drive traffic to a company’s website via the Twitter platform.
- What it means for brands: Brands can now claim additional real-estate on Twitter feeds with the bigger image size, which should lead to user engagement with the content because of the larger, more appealing image size. Twitter launched this in hopes of improving ad performance on the platform.
Facebook Adds New Live Streaming Features
- This past month, Facebook has further developed their Facebook Live feature. Not only can users go live, but now they can also have live “guests,” as well as in-stream or private chats about the live-stream. Allowing users to begin a chat with a friend privately about the live-stream will increase the exposure of streaming because those who were not previously watching are now connected. Additionally, allowing people to go live together takes the pressure off being in the spotlight and entertaining viewers on your own. This could improve the quality of the content and the entertainment factor during a live-stream.
- What this means for brands: Brands can now expect higher exposure when going live, and allowing in-stream conversation could spark the engagement that brands are seeking. Additionally, people may be more likely to interact because they can do this privately with their friends as opposed to the sometimes “spammy” live-stream chat feed.