W2O Social Scoop: 06.30.17
Want to stay up-to-date with the latest in social media? Well, we’ve got the latest social scoop for you and let’s just say, we’re psyched about Instagram, Facebook, Twitter and some (Pop)sugar news. This week on the social front, there are a lot of exciting changes. Social platforms are continuing to surprise users by implementing unforeseen capabilities into the space.
YouTube’s Two Major Announcements
- Recently, YouTube has made two major announcements. First, CEO Susan Wojcicki announced that it now has 1.5 billion logged in monthly users. In other words, 1 in every 5 people around the world are logging onto YouTube at least once a month. This is a major milestone for the social channel, and this profound number is making marketers’ ears perk up. However, that’s not all. YouTube also announced that it has partnered with another Google company, Daydream, to allow people to produce virtual reality on any type of recording device. This is monumental for the platform, as VR has taken off but proven to be expensive to produce because of the 360-degree lens needed to film.
- What it means for brands: Now, marketers can feel rest-assured that their YouTube marketing efforts are reaching plenty of people. Specifically, 1 in 5 people globally. The virtual reality announcement gives marketers the chance to produce unique and entertaining content for their target audience, without having to buy the latest VR producing gadgets. YouTube is not only making the platform more user friendly for the producers, but it is also keeping its viewers entertained.
Additional Resources: Adweek
Snapchat Adds a New Geo-Targeting Feature
- Step aside, Facebook and Instagram stories: Snapchat isn’t ready to back down yet. The recent battle between Zuckerberg and Snap App has resulted each platform trying to one up the other with capabilities and user technology. Snapchat has now out-done its competitors since launching the “snap map” feature. Snap map allows you to see your friends’ locations by using their bitmoji as an identifier. Simply open the app, zoom out on the screen, and the map opens. The vision behind snap map is to allow users to see what’s happening and where, as well as locate friends and see what they are up to. There is a “ghost mode” feature that turns off location trackers for those who feel that it is an invasion of privacy. Although Snapchat has not discussed implementing ads into snap map just yet, many are predicting that this will be the next step.
- What it means for brands: If marketers can advertise on snap map, this allows them to take geotargeting techniques one step further and make ads for specific places, events, or areas through the “Our Story” feature. For example, if someone is near a clothing store, that clothing store could target their ads even more specifically to people at the surrounding stores or restaurants that are viewing the snap map stories.
(via Social Media Today)
Why Instagram’s New Feature Will Help Marketers with Targeting
- Instagram is making sharing capabilities even more user friendly. You can now make a post or a story, and only enable people from a pre-determined “favorites” list to see it. These posts will be saved under your “favorites” tab, but the content is private and can only be seen by you and people that you invite. Basically, users now have a public and private feed. Instagram has picked up on the making of “Finsta” accounts and wants to enable users to post public and private content within one profile. This allows users to engage more with their close friends, and post pictures specific for groups of people rather than sharing them with their public feed.
- What it means for brands: Now, there will be niche groups of people and friends who share similar interests and content. Although targeted ads through favorites have not been made available yet, it is on the horizon.
(Social Media Today)
Facebook is Immersing Itself in a New Market: Digital TV
- Facebook is taking its advertising capabilities one step further. The social media platform is now immersing itself into the digital TV streaming market. By the end of this summer, Facebook will be releasing “Facebook original” TV shows that people can view via the original platform. There will be two tiers of shows. The first tier includes unscripted 3-10 minute shows. The second tier is shows that are 30 minutes in length. Facebook is putting forth the money to create quality TV. An estimated $3.5 million has been spent to make each 30-minute episode. The difference between Netflix, Hulu, and Facebook TV is that it will not be subscription based. This means that viewers cannot opt-out of an ad experience, opening opportunities for digital advertising even more. We can expect an official launch by August 2017.
- What it means for brands: Not only can you make targeted ads through Facebook itself, you can now implement digital video advertising through Facebook.