W2Ogo Live from ASCO, a Conversation with W2O Group’s Value & Pricing Leaders

Live from ASCO, I caught up with W2O’s Rita Glaze and Brian Reid to get their takes on the value and pricing conversation permeating healthcare and buzzing here at the world’s largest gathering of cancer specialists. Brian is Managing Director of W2O’s Value & Pricing Practice and Editor of W2O ’s weekly value newsletter, the Value Report, and Rita is W2O’s U.S. Market Access Practice Leader, so there is an immense amount of knowledge between these two.

In addition to being experts on value and pricing in healthcare, Brian and Rita are excellent people and some of my favorite colleagues, so it was a pleasure to get a few minutes with them here in Chicago. Take a listen below.


If you’re interested in receiving our weekly value newsletter, the Value Report, subscribe here. If you’re interested in learning about W2O, check out our About page.

Patrick Ryan
Patrick Ryan

Leave a Reply

Your email address will not be published.