Welcome to the Age of Context
With all the discussion in marketing and communications circles about the importance of Content, the real factor in strengthening engagement internally and a positive disposition about your company and products externally is actually Context!
Context matters in a world where information is ubiquitous and meaning is often lost in 140 character messages and on-the-go texts.
So why is it that organizations are not making the link between Content and Context?
In our latest CommonSense…for the C-Suite we provide a contextual perspective on this very important subject…
Hope you find it useful!