The way we consume television has changed rapidly due to technology. We can stream shows or movies via our phones or tablets whenever we choose. Additionally non-traditional programming is becoming the norm. Platforms like Facebook, YouTube and Netflix are beginning to generate their own content. This week I spoke about the aforementioned notions with Michael Marinello, SVP of Strategic Communications at Turner.
Michael and I dove into current consumer streaming habits, how traditional media is adapting content for these current consumer habits, and how television will evolve to create value for advertisers. Take a listen below.