It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.

The importance of brand reputation is something we discuss often at W2O Group. During the National Summit on Strategic Communications I had the pleasure of sitting down with Vice President of Global Communications of Johnson Controls, Marta Newhart. We discussed the importance of brand reputation for customers, shareholders and employees. Plus Marta admits that she loves Lady Gaga and an iconic rock & roll band. Can you guess which one? Take a listen below.

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