The importance of leveraging storytelling is essential in every industry whether it is marketing, business, and yes, even political campaigns. During the 8th National Summit on Strategic Communications I sat down with political advisor and TV producer, Mark McKinnon.

Mark walked me through how producing successful political campaigns and TV shows, including his own, The Circus: Inside the Greatest Political Show on Earth, are galvanized through effective storytelling. Plus, we discussed which books on Mark’s reading list are particularly inspiring. Take a listen below.

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