It is no secret that language is the key to communication. Whether you’re developing your brand voice or working on a political campaign, the utilization of language is essential to creating effective results. This week’s guest of the What 2 Know podcast, Jennifer Farmer, not only understands the power of language, but galvanizes its power to fight social issues at the PICO National Network.

As Managing Director of Communications, Jennifer is an expert on language. We discuss her passion for social justice issues, her work on the 2012 political campaign for former President Barack Obama and her love for R&B icon, Brandy. Take a listen below.